Summary and recommendation
Leadpages, the landing page builder used by marketers and agencies, offers no SCIM provisioning capabilities on any plan. Even more limiting, the platform provides only basic Google OAuth SSO—and only for the account owner. Team members cannot use SSO at all and must manage individual email/password credentials. This creates a significant identity management gap for organizations using Leadpages as part of their marketing stack.
The lack of enterprise SSO for team members means IT has zero visibility or control over user access. When marketers leave or change roles, their Leadpages credentials remain active until manually removed by the account owner. For agencies managing multiple client accounts or enterprises with distributed marketing teams, this creates compliance risks and operational overhead that scales poorly with team growth.
The strategic alternative
Stitchflow provides managed provisioning automation for Leadpages without requiring any enterprise features. Works with any Leadpages plan and integrates with your existing IdP (Okta, Entra, Google Workspace, OneLogin). Flat pricing under $5K/year, regardless of team size.
Quick SCIM facts
| SCIM available? | No |
| SCIM tier required | N/A |
| SSO required first? | No |
| SSO available? | Yes |
| SSO protocol | Google OAuth (owner only) |
| Documentation | Not available |
Supported identity providers
| IdP | SSO | SCIM | Notes |
|---|---|---|---|
| Okta | Via third-party | ❌ | Uses SWA (Secure Web Authentication) - password vaulting only. No native SAML or OIDC support. No SCIM provisioning. |
| Microsoft Entra ID | Via third-party | ❌ | No native SSO integration with Azure AD/Entra ID. No enterprise SSO available. |
| Google Workspace | Via third-party | ❌ | No native support |
| OneLogin | Via third-party | ❌ | No native support |
The cost of not automating
Without SCIM (or an alternative like Stitchflow), your IT team manages Leadpages accounts manually. Here's what that costs:
The Leadpages pricing problem
Leadpages gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.
Tier comparison
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Standard | $37-49/mo | ||
| Pro | $74-99/mo | ||
| Conversion | $697/mo |
Pricing structure
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Standard | $37-49/mo | ||
| Pro | $74-99/mo | ||
| Conversion | $697/mo |
Team member costs: $15/month per additional user across all plans.
What this means in practice
For a marketing team of 10 users on the Pro plan ($99/month base + $135/month for 9 team members = $234/month):
Additional constraints
Summary of challenges
- Leadpages does not provide native SCIM at any price tier
- Organizations must rely on third-party tools or manual provisioning
- Our research shows teams manually provisioning this app spend significant hidden costs annually
What Leadpages actually offers for identity
Google SSO (Account Owner Only)
Leadpages provides extremely limited single sign-on functionality:
| Setting | Details |
|---|---|
| Protocol | Google OAuth |
| User scope | Account owner only |
| Team members | Individual email/password required |
| Enterprise SSO | Not supported |
Critical limitation: Only the account owner can use Google SSO. All team members must create and manage individual passwords, completely defeating the purpose of centralized identity management.
Okta Integration (Password Vaulting Only)
The Okta Integration Network listing for Leadpages shows minimal functionality:
| Feature | Supported? |
|---|---|
| SAML SSO | ❌ No |
| OIDC SSO | ❌ No |
| SWA (password vaulting) | ✓ Yes |
| Create users | ❌ No |
| Update users | ❌ No |
| Deactivate users | ❌ No |
| Group push | ❌ No |
This integration only provides Secure Web Authentication (SWA), which is essentially password storage in Okta's vault—not true federated authentication.
What's Missing
For marketing teams needing centralized identity management, Leadpages offers essentially no enterprise-grade authentication features beyond basic Google OAuth for the account owner.
What IT admins are saying
Leadpages's complete lack of enterprise SSO creates significant friction for IT teams managing marketing departments:
The Okta integration exists but only provides "SWA (Secure Web Authentication) - password vaulting only. No native SAML or OIDC support."
- Account owner can use Google SSO, but team members are stuck with individual email/password authentication
- No SAML support means enterprise identity providers can't integrate properly
- Manual user management required for all team additions and removals
- Password policy enforcement impossible for team members
Google SSO limited to account owner. Team members use individual email/password.
The recurring theme
Leadpages treats SSO as a convenience feature for the account owner rather than an enterprise security requirement. IT teams must manage marketing team access entirely outside their identity management systems.
The decision
| Your Situation | Recommendation |
|---|---|
| Small marketing team (<10 users) with Google Workspace | Use Google SSO for owner, accept manual team management |
| Growing agency (10-50 users) with multiple clients | Use Stitchflow: automation essential for scaling |
| Enterprise marketing team with compliance requirements | Use Stitchflow: proper SSO and audit trail needed |
| Multi-brand organization with shared resources | Use Stitchflow: centralized provisioning strongly recommended |
| Any team using Okta, Entra, or OneLogin | Use Stitchflow: no native enterprise SSO available |
The bottom line
Leadpages is built for small business marketing but lacks enterprise identity management entirely. With only Google SSO for account owners and no SCIM or SAML support, teams using enterprise IdPs have no native provisioning options. For organizations that need proper SSO and automated user management, Stitchflow is the only viable solution.
Automate Leadpages without third-party complexity
Stitchflow delivers SCIM-level provisioning through resilient browser automation, backed by 24/7 human in the loop for Leadpages at <$5K/year, flat, regardless of team size.
Technical specifications
SCIM Version
Not specifiedSupported Operations
Not specifiedSupported Attributes
Plan requirement
Not specifiedPrerequisites
Not specifiedKey limitations
- No enterprise SAML SSO
- No SCIM provisioning
- Google SSO for account owner only
- Team members cannot use SSO
Documentation not available.
Configuration for Okta
Integration type
Okta Integration Network (OIN) app
Where to enable
Docs
Uses SWA (Secure Web Authentication) - password vaulting only. No native SAML or OIDC support. No SCIM provisioning.
Use Stitchflow for automated provisioning.
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Leadpages
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