Stitchflow
Leadpages logo

Leadpages SCIM guide

Connector Only

How to automate Leadpages user provisioning, and what it actually costs

Native SCIM not available

Summary and recommendation

Leadpages, the landing page builder used by marketers and agencies, offers no SCIM provisioning capabilities on any plan. Even more limiting, the platform provides only basic Google OAuth SSO—and only for the account owner. Team members cannot use SSO at all and must manage individual email/password credentials. This creates a significant identity management gap for organizations using Leadpages as part of their marketing stack.

The lack of enterprise SSO for team members means IT has zero visibility or control over user access. When marketers leave or change roles, their Leadpages credentials remain active until manually removed by the account owner. For agencies managing multiple client accounts or enterprises with distributed marketing teams, this creates compliance risks and operational overhead that scales poorly with team growth.

The strategic alternative

Leadpages has no native SCIM. Automate offboarding, user access reviews, and license workflows across every app, including the ones without APIs. We maintain the integration layer underneath. You focus on judgment, not plumbing.

Quick SCIM facts

SCIM available?No
SCIM tier requiredN/A
SSO required first?No
SSO available?Yes
SSO protocolGoogle OAuth (owner only)
DocumentationNot available

Supported identity providers

IdPSSOSCIMNotes
OktaVia third-partyUses SWA (Secure Web Authentication) - password vaulting only. No native SAML or OIDC support. No SCIM provisioning.
Microsoft Entra IDVia third-partyNo native SSO integration with Azure AD/Entra ID. No enterprise SSO available.
Google WorkspaceVia third-partyNo native support
OneLoginVia third-partyNo native support

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages Leadpages accounts manually. Here's what that costs:

Source: Stitchflow customers using Leadpages, normalized to 500 employees:
Orphaned accounts (ex-employees with access)52
Unused licenses0
IT hours spent on manual management/year136 hours
Unused license cost/year$0
IT labor cost/year$8,153
Cost of compliance misses/year$12,544
Total annual financial impact$20,697

The Leadpages pricing problem

Leadpages gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Tier comparison

PlanPriceSSOSCIM
Standard$37-49/mo
Pro$74-99/mo
Conversion$697/mo

Pricing structure

PlanPriceSSOSCIM
Standard$37-49/mo
Pro$74-99/mo
Conversion$697/mo

Team member costs: $15/month per additional user across all plans.

What this means in practice

For a marketing team of 10 users on the Pro plan ($99/month base + $135/month for 9 team members = $234/month):

9 out of 10 users
cannot use corporate SSO
Each team member needs individual Leadpages credentials
Password management becomes entirely manual
No automated provisioning or deprovisioning
Offboarding requires manual account removal

Additional constraints

No enterprise SSO protocols
No SAML, OIDC, or enterprise-grade authentication
Okta integration limitations
Only supports SWA (password vaulting), not true SSO
Zero automation
All user lifecycle management is manual
Security exposure
Team members use individual passwords outside corporate policy
Compliance gaps
No centralized access control or audit trails for team access

Summary of challenges

  • Leadpages does not provide native SCIM at any price tier
  • Organizations must rely on third-party tools or manual provisioning
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What Leadpages actually offers for identity

Google SSO (Account Owner Only)

Leadpages provides extremely limited single sign-on functionality:

SettingDetails
ProtocolGoogle OAuth
User scopeAccount owner only
Team membersIndividual email/password required
Enterprise SSONot supported

Critical limitation: Only the account owner can use Google SSO. All team members must create and manage individual passwords, completely defeating the purpose of centralized identity management.

Okta Integration (Password Vaulting Only)

The Okta Integration Network listing for Leadpages shows minimal functionality:

FeatureSupported?
SAML SSO❌ No
OIDC SSO❌ No
SWA (password vaulting)✓ Yes
Create users❌ No
Update users❌ No
Deactivate users❌ No
Group push❌ No

This integration only provides Secure Web Authentication (SWA), which is essentially password storage in Okta's vault—not true federated authentication.

What's Missing

No SAML or enterprise SSO for team collaboration
No SCIM provisioning at any price tier
No Azure AD/Entra ID integration available
Manual user management required for all team members
Individual credential management burden on each user

For marketing teams needing centralized identity management, Leadpages offers essentially no enterprise-grade authentication features beyond basic Google OAuth for the account owner.

What IT admins are saying

Leadpages's complete lack of enterprise SSO creates significant friction for IT teams managing marketing departments:

The Okta integration exists but only provides "SWA (Secure Web Authentication) - password vaulting only. No native SAML or OIDC support."

  • Account owner can use Google SSO, but team members are stuck with individual email/password authentication
  • No SAML support means enterprise identity providers can't integrate properly
  • Manual user management required for all team additions and removals
  • Password policy enforcement impossible for team members

Google SSO limited to account owner. Team members use individual email/password.

Leadpages support documentation

The recurring theme

Leadpages treats SSO as a convenience feature for the account owner rather than an enterprise security requirement. IT teams must manage marketing team access entirely outside their identity management systems.

The decision

Your SituationRecommendation
Small marketing team (<10 users) with Google WorkspaceUse Google SSO for owner, accept manual team management
Growing agency (10-50 users) with multiple clientsUse Stitchflow: automation essential for scaling
Enterprise marketing team with compliance requirementsUse Stitchflow: proper SSO and audit trail needed
Multi-brand organization with shared resourcesUse Stitchflow: centralized provisioning strongly recommended
Any team using Okta, Entra, or OneLoginUse Stitchflow: no native enterprise SSO available

The bottom line

Leadpages is built for small business marketing but lacks enterprise identity management entirely. With only Google SSO for account owners and no SCIM or SAML support, teams using enterprise IdPs have no native provisioning options. For organizations that need proper SSO and automated user management, Stitchflow is the only viable solution.

Make Leadpages workflows AI-native

Leadpages has no native SCIM. We build complete offboarding, user access reviews, and license workflows across every app, including the ones without APIs.

Covers apps without native SCIM, including the ones without APIs
Less than a week, start to finish (~2 hours of your time)
Built with your team; extend to anything else in the company
Book a Demo

Technical specifications

SCIM Version

Not specified

Supported Operations

Not specified

Supported Attributes

No enterprise SAML SSONo SCIM provisioningGoogle SSO for account owner onlyTeam members cannot use SSO

Plan requirement

Not specified

Prerequisites

Not specified

Key limitations

  • No enterprise SAML SSO
  • No SCIM provisioning
  • Google SSO for account owner only
  • Team members cannot use SSO

Documentation not available.

Configuration for Okta

Integration type

Okta Integration Network (OIN) app

Where to enable

Okta Admin Console → Applications → Leadpages → Sign On

Uses SWA (Secure Web Authentication) - password vaulting only. No native SAML or OIDC support. No SCIM provisioning.

Use Stitchflow for automated provisioning.

Unlock SCIM for
Leadpages

Leadpages has no native SCIM. We still automate end-to-end workflows across every app, including the ones without APIs.

See how it works
Admin Console
Directory
Applications
Leadpages logo
Leadpages
via Stitchflow

Last updated: 2026-01-11

* Pricing and features sourced from public documentation.

Keep exploring

Related apps

Instapage logo

Instapage

No SCIM

Landing Page Builder

ProvisioningNot Supported
Manual Cost$11,754/yr

Instapage, the landing page builder platform used by marketing and growth teams, does not offer native SCIM provisioning. While Instapage supports SAML 2.0 SSO integration with Okta and OneLogin, only the Okta connector provides any provisioning capabilities—and even then, it's through Okta's proprietary connector system rather than standard SCIM. This creates a significant gap for IT teams managing multi-vendor SaaS stacks, as you're locked into Okta-specific provisioning that doesn't work with Microsoft Entra, Google Workspace, or other identity providers. The lack of universal SCIM support becomes particularly problematic for organizations using Instapage across marketing teams. When team members join, leave, or change roles, IT administrators must manually manage access in Instapage separately from their primary identity provider workflows. This manual overhead increases security risk—former employees may retain access to landing page creation tools and customer data—while creating compliance gaps for organizations that need automated audit trails.

View full guide
ADP logo

ADP

No SCIM

HR / Payroll / HCM

ProvisioningNot Supported
Manual Cost$20,697/yr

ADP Workforce Now does not support inbound SCIM provisioning as a target application. Instead, ADP functions as an HR source system that provisions users TO other applications through third-party bridges like Aquera. This creates a fundamental misunderstanding in the market—while ADP integrates with identity providers like Okta and Azure AD, it's typically pushing employee data OUT to provision accounts in downstream systems, not receiving provisioning requests from your IdP. ADP supports SAML 2.0 and OIDC for SSO authentication, but user accounts must still be manually created and managed within ADP's HR platform. This architectural reality creates significant operational overhead for IT teams. When new employees join or leave the company, their ADP records must be manually maintained by HR staff, while other applications can be automatically provisioned through your IdP. This breaks the unified identity lifecycle management that SCIM enables, forcing organizations to maintain split processes where some apps provision automatically while their core HR platform requires manual intervention.

View full guide
Google Analytics logo

Google Analytics

No SCIM

Web Analytics

ProvisioningNot Supported
Manual Cost$20,304/yr

Google Analytics does not support native SCIM provisioning at the application level. While GA4 360 customers can leverage SCIM through Google Cloud Identity at the organization level, this creates a fundamental gap: SCIM provisions Google accounts broadly, but Google Analytics access requires property-level permissions that must be managed separately within the GA interface. Even with Google Cloud Identity SCIM in place, IT admins still face manual property access assignments, role management, and the complexity of coordinating between Google Workspace provisioning and GA-specific permissions. This layered approach creates operational overhead and compliance risks. When employees join, leave, or change roles, their Google Analytics access may persist even after their broader Google account is deprovisioned, since property permissions are managed independently. For organizations using non-Google identity providers, the challenge is compounded—they must maintain federation between their IdP and Google Cloud Identity, then separately manage GA property access.

View full guide