Summary and recommendation
Klaviyo offers full SCIM support on all paid plans starting at $20/month, making it one of the more accessible marketing automation platforms for automated provisioning. The implementation is comprehensive—supporting user creation, updates, and deactivation across Okta, Entra ID, and OneLogin. However, there's a critical prerequisite: SSO must be enabled and configured before SCIM can be activated, adding complexity to the setup process.
The real limitation emerges at the IdP level. SCIM functionality often requires premium add-ons from your identity provider—Okta's Lifecycle Management, Entra ID P1/P2, or similar upgrades that can cost thousands annually. Additionally, when using JIT provisioning alongside SCIM, role management gets locked to your IdP, removing local administrative flexibility and creating operational friction for marketing teams who need to adjust permissions quickly.
The strategic alternative
Stitchflow provides SCIM-level provisioning through resilient browser automation for Klaviyo without requiring IdP upgrades or navigating the SSO-first setup complexity. Works with any Klaviyo paid plan and any identity provider. Flat pricing under $5K/year with 24/7 human-in-the-loop support.
Quick SCIM facts
| SCIM available? | Yes |
| SCIM tier required | Free |
| SSO required first? | Yes |
| SSO available? | Yes |
| SSO protocol | SAML 2.0 |
| Documentation | Official docs |
Supported identity providers
| IdP | SSO | SCIM | Notes |
|---|---|---|---|
| Okta | ✓ | ✓ | OIN app with full provisioning |
| Microsoft Entra ID | ✓ | ✓ | Gallery app with SCIM |
| Google Workspace | ✓ | JIT only | SAML SSO with just-in-time provisioning |
| OneLogin | ✓ | ✓ | Supported |
The cost of not automating
Without SCIM (or an alternative like Stitchflow), your IT team manages Klaviyo accounts manually. Here's what that costs:
The Klaviyo pricing problem
Klaviyo gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.
Plan Structure
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Free | $0 (up to 250 contacts) | ||
| $20+/month (251-500 profiles) | |||
| Email + SMS | $35+/month (251-500 profiles) |
Note: Pricing scales with active profile count. Klaviyo switched to billing on total active profiles (not just emailed contacts) in 2025, with a 25% price cap for existing customers.
What this means in practice
For teams currently on the free tier, the minimum cost to enable SCIM:
| Active Profiles | Monthly Cost | Annual Cost |
|---|---|---|
| 251-500 profiles | $20/month | $240/year |
| 501-1,000 profiles | $30/month | $360/year |
| 1,001-1,500 profiles | $45/month | $540/year |
The actual cost depends on your profile count and email volume, but SCIM access starts at $240/year minimum.
Additional constraints
Summary of challenges
- Klaviyo supports SCIM but only at Free tier (custom pricing)
- Google Workspace users get JIT provisioning only, not full SCIM
- Our research shows teams manually provisioning this app spend significant hidden costs annually
What the upgrade actually includes
Klaviyo includes SCIM with any paid plan, but you need to enable SSO first. Here's what you get:
The catch: your IdP likely requires a separate SCIM add-on. Okta charges $2-3 per user/month for SCIM. Azure AD includes it in P1+ licenses. OneLogin bundles it with higher tiers.
If you're already paying for marketing automation at Klaviyo's scale, the SSO+SCIM combo is straightforward. But when JIT and SCIM are both enabled, role changes get locked to your IdP—reducing flexibility for marketing team administrators who prefer managing permissions directly in Klaviyo.
What IT admins are saying
Community sentiment on Klaviyo's SCIM implementation is mixed, with most complaints focusing on prerequisites and IdP limitations rather than the SCIM functionality itself. Common complaints:
- SSO must be configured before SCIM can be enabled
- Many IdPs require separate SCIM add-on licenses that can cost thousands annually
- Role management becomes locked to the IdP when using JIT provisioning with SCIM
- The dependency chain (paid plan → SSO → SCIM → IdP add-on) creates multiple failure points
We wanted to automate Klaviyo provisioning but our Okta admin said SCIM would require upgrading our Okta plan. That's another $3K/year just for one app.
The SSO prerequisite makes sense from a security standpoint, but it adds complexity when you just need basic user provisioning.
The recurring theme
While Klaviyo's SCIM works well once configured, the prerequisites and IdP add-on costs create barriers that make manual provisioning seem more attractive than it should be.
The decision
| Your Situation | Recommendation |
|---|---|
| On Email or Email+SMS plans, need SCIM | Use Stitchflow: avoid IdP SCIM add-on costs and complexity |
| Have native SCIM, but role management is too rigid | Use Stitchflow: flexible role assignments outside IdP constraints |
| Already paying for IdP SCIM add-on | Use native SCIM: you're paying for it, might as well use it |
| SSO not yet configured | Start with Stitchflow: no SSO prerequisite required |
| Small marketing team, low turnover | Manual may work: but watch for access creep as campaigns scale |
The bottom line
Klaviyo has solid native SCIM, but it requires SSO setup first and often needs expensive IdP add-ons. For marketing teams wanting straightforward provisioning automation without the IdP upgrade or SSO dependencies, Stitchflow delivers the same outcomes at predictable flat pricing.
Automate Klaviyo without the tier upgrade
Stitchflow delivers SCIM-level provisioning through resilient browser automation, backed by 24/7 human in the loop for Klaviyo at <$5K/year, flat, regardless of team size.
Technical specifications
SCIM Version
2.0
Supported Operations
Create, Update, Deactivate, Groups
Supported Attributes
Not specifiedPlan requirement
Free
Prerequisites
SSO must be configured first
Key limitations
- Paid plan required
- SSO must be enabled before SCIM
- SCIM often an add-on at IdP
- JIT+SCIM locks role changes to IdP
Configuration for Okta
Integration type
Okta Integration Network (OIN) app with SCIM provisioning
Prerequisite
SSO must be configured before enabling SCIM.
Where to enable
Required credentials
SCIM endpoint URL and bearer token (generated in app admin console).
Configuration steps
Enable Create Users, Update User Attributes, and Deactivate Users.
Provisioning trigger
Okta provisions based on app assignments (users or groups).
Full SCIM support. Configure role attribute in profile editor. SCIM often requires separate IdP add-on plan.
Native SCIM is available on Free. Use Stitchflow if you need provisioning without the tier upgrade.
Configuration for Entra ID
Integration type
Microsoft Entra Gallery app with SCIM provisioning
Prerequisite
SSO must be configured before enabling SCIM.
Where to enable
Required credentials
Tenant URL (SCIM endpoint) and Secret token (bearer token from app admin console).
Configuration steps
Set Provisioning Mode = Automatic, configure SCIM connection.
Provisioning trigger
Entra provisions based on user/group assignments to the enterprise app.
Sync behavior
Entra provisioning runs on a scheduled cycle (typically every 40 minutes).
Full SCIM with Azure AD/Entra. Configure SSO first via SAML 2.0. Restart provisioning when users change in Klaviyo.
Native SCIM is available on Free. Use Stitchflow if you need provisioning without the tier upgrade.
Unlock SCIM for
Klaviyo
Klaviyo gates automation behind Paid plans. Stitchflow delivers the same SCIM outcomes for a flat fee.
See how it works


