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Klaviyo SCIM guide

Native SCIM

How to automate Klaviyo user provisioning, and what it actually costs

Native SCIM requires Paid plans plan

Summary and recommendation

Klaviyo offers full SCIM support on all paid plans starting at $20/month, making it one of the more accessible marketing automation platforms for automated provisioning. The implementation is comprehensive—supporting user creation, updates, and deactivation across Okta, Entra ID, and OneLogin. However, there's a critical prerequisite: SSO must be enabled and configured before SCIM can be activated, adding complexity to the setup process.

The real limitation emerges at the IdP level. SCIM functionality often requires premium add-ons from your identity provider—Okta's Lifecycle Management, Entra ID P1/P2, or similar upgrades that can cost thousands annually. Additionally, when using JIT provisioning alongside SCIM, role management gets locked to your IdP, removing local administrative flexibility and creating operational friction for marketing teams who need to adjust permissions quickly.

The strategic alternative

Stitchflow provides SCIM-level provisioning through resilient browser automation for Klaviyo without requiring IdP upgrades or navigating the SSO-first setup complexity. Works with any Klaviyo paid plan and any identity provider. Flat pricing under $5K/year with 24/7 human-in-the-loop support.

Quick SCIM facts

SCIM available?Yes
SCIM tier requiredFree
SSO required first?Yes
SSO available?Yes
SSO protocolSAML 2.0
DocumentationOfficial docs

Supported identity providers

IdPSSOSCIMNotes
OktaOIN app with full provisioning
Microsoft Entra IDGallery app with SCIM
Google WorkspaceJIT onlySAML SSO with just-in-time provisioning
OneLoginSupported

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages Klaviyo accounts manually. Here's what that costs:

Source: Stitchflow aggregate data across apps with 2+ instances, normalized to 500 employees
Orphaned accounts (ex-employees with access)7
Unused licenses12
IT hours spent on manual management/year101 hours
Unused license cost/year$3,925
IT labor cost/year$6,088
Cost of compliance misses/year$1,741
Total annual financial impact$11,754

The Klaviyo pricing problem

Klaviyo gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Plan Structure

PlanPriceSSOSCIM
Free$0 (up to 250 contacts)
Email$20+/month (251-500 profiles)
Email + SMS$35+/month (251-500 profiles)

Note: Pricing scales with active profile count. Klaviyo switched to billing on total active profiles (not just emailed contacts) in 2025, with a 25% price cap for existing customers.

What this means in practice

For teams currently on the free tier, the minimum cost to enable SCIM:

Active ProfilesMonthly CostAnnual Cost
251-500 profiles$20/month$240/year
501-1,000 profiles$30/month$360/year
1,001-1,500 profiles$45/month$540/year

The actual cost depends on your profile count and email volume, but SCIM access starts at $240/year minimum.

Additional constraints

SSO prerequisite
You must configure SAML SSO before SCIM can be enabled—no standalone SCIM option.
IdP add-on costs
SCIM often requires upgrading your IdP plan (common with Okta, Entra) adding $2-6/user/month.
Role management limitation
When JIT provisioning and SCIM are both enabled, role changes must be managed through your IdP—local Klaviyo role updates are locked.
Profile-based billing
Marketing automation pricing scales unpredictably with your contact database growth.

Summary of challenges

  • Klaviyo supports SCIM but only at Free tier (custom pricing)
  • Google Workspace users get JIT provisioning only, not full SCIM
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What the upgrade actually includes

Klaviyo includes SCIM with any paid plan, but you need to enable SSO first. Here's what you get:

SCIM automated provisioning (create, update, deactivate users)
SAML 2.0 single sign-on (SSO)
Just-in-time (JIT) provisioning
Role attribute mapping through IdP
Custom workplace URL for SSO
Schema discovery and sync

The catch: your IdP likely requires a separate SCIM add-on. Okta charges $2-3 per user/month for SCIM. Azure AD includes it in P1+ licenses. OneLogin bundles it with higher tiers.

If you're already paying for marketing automation at Klaviyo's scale, the SSO+SCIM combo is straightforward. But when JIT and SCIM are both enabled, role changes get locked to your IdP—reducing flexibility for marketing team administrators who prefer managing permissions directly in Klaviyo.

What IT admins are saying

Community sentiment on Klaviyo's SCIM implementation is mixed, with most complaints focusing on prerequisites and IdP limitations rather than the SCIM functionality itself. Common complaints:

  • SSO must be configured before SCIM can be enabled
  • Many IdPs require separate SCIM add-on licenses that can cost thousands annually
  • Role management becomes locked to the IdP when using JIT provisioning with SCIM
  • The dependency chain (paid plan → SSO → SCIM → IdP add-on) creates multiple failure points

We wanted to automate Klaviyo provisioning but our Okta admin said SCIM would require upgrading our Okta plan. That's another $3K/year just for one app.

IT Manager, Reddit

The SSO prerequisite makes sense from a security standpoint, but it adds complexity when you just need basic user provisioning.

Systems Administrator, Spiceworks

The recurring theme

While Klaviyo's SCIM works well once configured, the prerequisites and IdP add-on costs create barriers that make manual provisioning seem more attractive than it should be.

The decision

Your SituationRecommendation
On Email or Email+SMS plans, need SCIMUse Stitchflow: avoid IdP SCIM add-on costs and complexity
Have native SCIM, but role management is too rigidUse Stitchflow: flexible role assignments outside IdP constraints
Already paying for IdP SCIM add-onUse native SCIM: you're paying for it, might as well use it
SSO not yet configuredStart with Stitchflow: no SSO prerequisite required
Small marketing team, low turnoverManual may work: but watch for access creep as campaigns scale

The bottom line

Klaviyo has solid native SCIM, but it requires SSO setup first and often needs expensive IdP add-ons. For marketing teams wanting straightforward provisioning automation without the IdP upgrade or SSO dependencies, Stitchflow delivers the same outcomes at predictable flat pricing.

Automate Klaviyo without the tier upgrade

Stitchflow delivers SCIM-level provisioning through resilient browser automation, backed by 24/7 human in the loop for Klaviyo at <$5K/year, flat, regardless of team size.

Works alongside or instead of native SCIM
Syncs with your existing IdP (Okta, Entra ID, Google Workspace)
Automates onboarding and offboarding
SOC 2 Type II certified
24/7 human-in-the-loop monitoring
Book a Demo

Technical specifications

SCIM Version

2.0

Supported Operations

Create, Update, Deactivate, Groups

Supported Attributes

Not specified

Plan requirement

Free

Prerequisites

SSO must be configured first

Key limitations

  • Paid plan required
  • SSO must be enabled before SCIM
  • SCIM often an add-on at IdP
  • JIT+SCIM locks role changes to IdP

Configuration for Okta

Integration type

Okta Integration Network (OIN) app with SCIM provisioning

Prerequisite

SSO must be configured before enabling SCIM.

Where to enable

Okta Admin Console → Applications → Klaviyo → Provisioning

Required credentials

SCIM endpoint URL and bearer token (generated in app admin console).

Configuration steps

Enable Create Users, Update User Attributes, and Deactivate Users.

Provisioning trigger

Okta provisions based on app assignments (users or groups).

Full SCIM support. Configure role attribute in profile editor. SCIM often requires separate IdP add-on plan.

Native SCIM is available on Free. Use Stitchflow if you need provisioning without the tier upgrade.

Configuration for Entra ID

Integration type

Microsoft Entra Gallery app with SCIM provisioning

Prerequisite

SSO must be configured before enabling SCIM.

Where to enable

Entra admin center → Enterprise applications → Klaviyo → Provisioning

Required credentials

Tenant URL (SCIM endpoint) and Secret token (bearer token from app admin console).

Configuration steps

Set Provisioning Mode = Automatic, configure SCIM connection.

Provisioning trigger

Entra provisions based on user/group assignments to the enterprise app.

Sync behavior

Entra provisioning runs on a scheduled cycle (typically every 40 minutes).

Full SCIM with Azure AD/Entra. Configure SSO first via SAML 2.0. Restart provisioning when users change in Klaviyo.

Native SCIM is available on Free. Use Stitchflow if you need provisioning without the tier upgrade.

Unlock SCIM for
Klaviyo

Klaviyo gates automation behind Paid plans. Stitchflow delivers the same SCIM outcomes for a flat fee.

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Last updated: 2026-01-11

* Pricing and features sourced from public documentation.

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