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Mailchimp SCIM guide

Native SCIM

How to automate Mailchimp user provisioning, and what it actually costs

Native SCIM requires Premium or Enterprise plan

Summary and recommendation

Mailchimp does not support native SCIM provisioning on any plan, despite serving enterprise customers who need automated user lifecycle management. While Mailchimp offers SAML 2.0 SSO integration through third-party providers like Okta, OneLogin, and Azure AD, this only handles authentication. The Okta Integration Network does list an Aquera connector that claims SCIM provisioning support, but this requires additional third-party software and introduces another vendor into your security chain—exactly the kind of complexity that defeats the purpose of automated provisioning.

This creates a significant operational gap for IT teams managing Mailchimp access across large organizations. Without native SCIM support, administrators must manually create, update, and deactivate user accounts in Mailchimp even when SSO is configured. This manual process becomes particularly problematic during employee onboarding/offboarding cycles and increases the risk of orphaned accounts remaining active after employees leave the organization. Given that Mailchimp often contains sensitive customer data, subscriber lists, and brand assets, these orphaned accounts represent a real security exposure.

The strategic alternative

Stitchflow provides SCIM-level provisioning through resilient browser automation for Mailchimp without requiring third-party connectors or additional vendor relationships. Works with any Mailchimp plan and integrates with your existing IdP (Okta, Entra, Google Workspace, OneLogin). Flat pricing under $5K/year with SOC 2 Type II certification and 24/7 human-in-the-loop support.

Quick SCIM facts

SCIM available?Yes
SCIM tier requiredEnterprise
SSO required first?No
SSO available?Yes
SSO protocolSAML 2.0
DocumentationNot available

Supported identity providers

IdPSSOSCIMNotes
OktaOIN app with full provisioning
Microsoft Entra IDSSO only
Google WorkspaceJIT onlySAML SSO with just-in-time provisioning
OneLoginSupported

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages Mailchimp accounts manually. Here's what that costs:

Source: Stitchflow aggregate data across apps with 2+ instances, normalized to 500 employees
Orphaned accounts (ex-employees with access)7
Unused licenses12
IT hours spent on manual management/year101 hours
Unused license cost/year$3,925
IT labor cost/year$6,088
Cost of compliance misses/year$1,741
Total annual financial impact$11,754

The Mailchimp pricing problem

Mailchimp gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Tier comparison

PlanPriceSSOSCIM
Free$0/month
Essentials$13/month
Standard$20/month
Premium$350/month
⚠️ Via Okta connector only

Pricing and provisioning options

PlanPriceSSOSCIM
Free$0/month
Essentials$13/month
Standard$20/month
Premium$350/month
⚠️ Via Okta connector only

What this means in practice

Without native SCIM, IT teams face significant operational overhead:

Manual user lifecycle management
New hires, role changes, and terminations require manual account updates
Okta-only automation
SCIM provisioning is only available through Okta's Aquera connector, excluding Entra ID and Google Workspace environments
Limited deprovisioning control
User deactivation relies on third-party connector reliability rather than direct API integration

Additional constraints

Third-party dependency
Provisioning requires Okta's Aquera connector - no direct Mailchimp SCIM endpoint
IdP limitations
Entra ID and Google Workspace users have no automated provisioning options
SSO fragmentation
Must configure SAML through separate identity providers (OneLogin, Okta, miniOrange)
Enterprise features gap
No native enterprise identity management despite serving large marketing teams

Summary of challenges

  • Mailchimp supports SCIM but only at Enterprise tier (custom pricing)
  • Google Workspace users get JIT provisioning only, not full SCIM
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What Mailchimp actually offers for identity

No Native SCIM Support

Mailchimp provides zero native automated provisioning capabilities. Despite being owned by Intuit (a $140B company) and serving enterprise customers, there's no built-in SCIM endpoint.

SAML SSO (via third-party providers)

Mailchimp supports SAML 2.0 authentication through external identity providers:

SettingDetails
ProtocolSAML 2.0
Supported IdPsOkta, OneLogin, miniOrange, custom SAML
JIT Provisioning✓ Yes
ConfigurationManual setup through IdP connector

The catch: SSO works, but there's no automated user lifecycle management. New hires get access through JIT, but you're manually removing departing employees.

Okta Integration (OIN listing)

The official Okta connector provides limited functionality:

FeatureSupported?
SAML SSO✓ Yes
Create users❌ No*
Update users❌ No*
Deactivate users❌ No*
Group management❌ No

*Some provisioning available via third-party Aquera connector, but this requires additional setup and may have reliability issues.

Third-party workarounds

IT teams currently solve Mailchimp provisioning through:

Okta workflows
(custom scripts, breaks easily)
Third-party connectors
(Aquera, additional cost and complexity)
Manual processes
(doesn't scale, security risk)

None of these approaches provide enterprise-grade reliability or the comprehensive user lifecycle management that proper SCIM delivers.

What IT admins are saying

Mailchimp's absence of native SCIM forces IT teams into workaround territory:

  • No automated user provisioning despite being owned by Intuit (a $140B company)
  • Must cobble together third-party solutions like Aquera connectors for basic automation
  • SSO works, but every user still requires manual account creation
  • Enterprise customers paying $350+/month still lack basic identity management features

No native SCIM despite enterprise customers needing it

Community feedback on identity limitations

Must rely on third-party solutions for automated provisioning

IT admin describing current workarounds

The recurring theme

Mailchimp treats user provisioning as an afterthought, forcing enterprise customers to patch together third-party solutions or accept manual processes that don't scale with business growth.

The decision

Your SituationRecommendation
Small marketing team (<20 users)Manual management with SSO via third-party provider
Growing e-commerce business with seasonal staffUse Stitchflow: automate onboarding/offboarding for campaigns
Enterprise marketing operations (50+ users)Use Stitchflow: automation essential for compliance and efficiency
Multi-brand organization with shared campaignsUse Stitchflow: centralized provisioning across marketing teams
Agencies managing multiple client accountsUse Stitchflow: streamline access management for project-based work

The bottom line

Mailchimp offers robust marketing automation but zero native SCIM support, forcing enterprises to rely on third-party connectors or manual user management. For marketing teams that need automated provisioning without the complexity of multiple integration points, Stitchflow delivers turnkey automation that works with your existing IdP.

Automate Mailchimp without the tier upgrade

Stitchflow delivers SCIM-level provisioning through resilient browser automation, backed by 24/7 human in the loop for Mailchimp at <$5K/year, flat, regardless of team size.

Works alongside or instead of native SCIM
Syncs with your existing IdP (Okta, Entra ID, Google Workspace)
Automates onboarding and offboarding
SOC 2 Type II certified
24/7 human-in-the-loop monitoring
Book a Demo

Technical specifications

SCIM Version

2.0

Supported Operations

Create, Update, Deactivate, Groups

Supported Attributes

Not specified

Plan requirement

Enterprise

Prerequisites

None

Key limitations

  • No native SCIM support
  • SSO requires third-party identity provider integration
  • Enterprise SSO features vary by integration method

Documentation not available.

Configuration for Okta

Integration type

Okta Integration Network (OIN) app with SCIM provisioning

Where to enable

Okta Admin Console → Applications → Mailchimp → Provisioning

Required credentials

SCIM endpoint URL and bearer token (generated in app admin console).

Configuration steps

Enable Create Users, Update User Attributes, and Deactivate Users.

Provisioning trigger

Okta provisions based on app assignments (users or groups).

SSO via SAML 2.0. Provisioning available via Aquera Mailchimp Provisioning Connector supporting create, update, deactivate, delete users. Native integration supports authentication and provisioning.

Native SCIM is available on Enterprise. Use Stitchflow if you need provisioning without the tier upgrade.

Unlock SCIM for
Mailchimp

Mailchimp gates automation behind Premium or Enterprise plan. Stitchflow delivers the same SCIM outcomes for a flat fee.

See how it works
Admin Console
Directory
Applications
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via Stitchflow

Last updated: 2026-01-11

* Pricing and features sourced from public documentation.

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