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Marketo SCIM guide

Connector Only

How to automate Marketo user provisioning, and what it actually costs

Summary and recommendation

Adobe Marketo Engage does not support native SCIM provisioning with Okta, despite being widely used by marketing teams in Okta environments. While Marketo offers limited SCIM support through Azure AD or Google Workspace via the Adobe Admin Console, this leaves Okta customers with manual user provisioning workflows. Even with Okta's integration offering "Group Linking, Schema Discovery, and Attribute Writeback," users still must be manually created in Marketo before SSO can work—creating a significant operational gap for IT teams managing marketing technology stacks.

This limitation is particularly problematic for enterprise organizations where marketing teams frequently change, contractors need temporary access, and compliance requires automated deprovisioning. The lack of Okta SCIM support means IT admins must maintain separate provisioning processes for Marketo while automating everything else through their identity provider. Adobe's focus on their own identity ecosystem through the Adobe Admin Console effectively creates vendor lock-in for automated provisioning capabilities.

The strategic alternative

Stitchflow provides SCIM-level provisioning through resilient browser automation for Marketo that works with any identity provider—Okta, Entra ID, Google Workspace, or OneLogin. Our SOC 2 Type II certified platform handles the complete user lifecycle, from onboarding marketing team members to ensuring prompt deprovisioning when they leave. Flat pricing under $5K/year, regardless of your Marketo plan or team size.

Quick SCIM facts

SCIM available?No
SCIM tier requiredN/A
SSO required first?No
SSO available?Yes
SSO protocolSAML 2.0
DocumentationNot available

Supported identity providers

IdPSSOSCIMNotes
OktaVia third-partySSO via SAML 2.0 (SP-initiated). Provisioning features include group linking, schema discovery, and attribute writeback. However, Okta SCIM not supported for user lifecycle - users provisioned manually in Marketo.
Microsoft Entra IDVia third-partySSO via SAML 2.0. SCIM provisioning available through Adobe Admin Console for Entra ID. Full user lifecycle management supported for Adobe products including Marketo.
Google WorkspaceVia third-partyNo native support
OneLoginVia third-partyNo native support

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages Marketo accounts manually. Here's what that costs:

Source: Stitchflow aggregate data across apps with 2+ instances, normalized to 500 employees
Orphaned accounts (ex-employees with access)7
Unused licenses12
IT hours spent on manual management/year101 hours
Unused license cost/year$3,925
IT labor cost/year$6,088
Cost of compliance misses/year$1,741
Total annual financial impact$11,754

The Marketo pricing problem

Marketo gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Tier comparison

PlanPriceSSOSCIM
Azure AD✓ Available
Google Workspace✓ Available
Okta❌ Not supported
OneLogin❌ Not supported

Provisioning support by IdP

Identity ProviderSCIM SupportMethodLimitations
Azure AD✓ AvailableVia Adobe Admin ConsoleAdobe ecosystem only
Google Workspace✓ AvailableVia Adobe Admin ConsoleAdobe ecosystem only
Okta❌ Not supportedManual provisioning onlyNo SCIM at any price
OneLogin❌ Not supportedManual provisioning onlyNo SCIM at any price

Market reality: With an average annual contract value of $112,544, most Marketo customers are enterprise-scale organizations using Okta. Adobe's decision to exclude Okta SCIM creates a major operational gap.

What this means in practice

For Okta customers (majority of enterprise market)

All user provisioning must be done manually in Marketo
No automated user deactivation when employees leave
Role assignments and permissions managed separately in Marketo
SSO works fine, but lifecycle management is completely manual

For Azure AD/Google customers

SCIM works only through Adobe Admin Console integration
Requires Adobe ecosystem setup even for single-app Marketo usage
User lifecycle tied to broader Adobe product suite

Additional constraints

Adobe Admin Console dependency
Even Azure AD/Google SCIM requires Adobe's centralized management layer, adding complexity for single-product Marketo deployments
No JIT provisioning
Users must be pre-provisioned before they can authenticate via SAML SSO
Okta community demand
Active feature requests for Okta SCIM support with no Adobe commitment timeline
Marketing team friction
Manual user management creates delays for rapidly changing marketing teams and contractors

Summary of challenges

  • Marketo does not provide native SCIM at any price tier
  • Organizations must rely on third-party tools or manual provisioning
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What Marketo actually offers for identity

SAML SSO (via Adobe Admin Console)

Adobe Marketo Engage supports SAML 2.0 integration through the Adobe Admin Console:

SettingDetails
ProtocolSAML 2.0
Supported IdPsOkta, Entra ID, Google Workspace, generic SAML
ConfigurationSP-initiated only via Adobe Admin Console
User requirementUsers must exist in Marketo before SSO login

Critical limitation: No JIT provisioning. Users must be manually created in Marketo before they can authenticate via SSO.

SCIM Provisioning (Azure AD/Google only)

Limited SCIM support is available through the Adobe Admin Console:

FeatureAzure AD/GoogleOkta
Create users✓ Yes❌ No
Update users✓ Yes❌ No
Deactivate users✓ Yes❌ No
Group sync✓ Yes❌ No

Major gap: Despite Marketo supporting SSO with Okta, there is no Okta SCIM connector. Organizations using Okta must provision users manually or use Adobe's User Management API (UMAPI) as a workaround.

Okta Integration Limitations

The Okta Integration Network listing for Marketo shows significant gaps:

SSO
SAML 2.0 supported (SP-initiated)
Provisioning
Group linking and attribute writeback only
SCIM
Not supported
User lifecycle
Manual provisioning required

This creates an operational burden for Okta customers who get SSO but lose automated user provisioning—a common pain point in the Adobe ecosystem where SCIM coverage varies dramatically across products.

What IT admins are saying

Community sentiment on Marketo's provisioning reveals frustration with Adobe's ecosystem limitations:

  • SCIM only works with Azure AD and Google Workspace - Okta organizations are left out
  • Manual user provisioning required despite having enterprise-grade SSO
  • Adobe Admin Console adds complexity for organizations not fully in Adobe's ecosystem
  • No just-in-time provisioning means pre-provisioning every marketing team member

No Okta SCIM support - feature request submitted

Community feedback from Marketo users

SCIM only with Azure AD or Google... Okta SCIM not supported

Technical documentation reveals the gap

The recurring theme

Marketo's Adobe ecosystem integration creates a two-tier experience where Azure AD and Google customers get full automation, while Okta customers - despite paying the same enterprise prices - must manage users manually.

The decision

Your SituationRecommendation
Small marketing team (<20 users) with Azure AD or GoogleUse native SCIM via Adobe Admin Console
Marketing organization using OktaUse Stitchflow: no native Okta SCIM support
Enterprise with mixed IdPs (Okta + Azure AD)Use Stitchflow: consistent automation across all systems
High-growth marketing teams with frequent onboardingUse Stitchflow: automation essential for scale
Compliance-focused organizations requiring audit trailsUse Stitchflow: comprehensive logging and SOC 2 certification

The bottom line

Marketo's SCIM support is fragmented—it works with Azure AD and Google through Adobe Admin Console, but completely excludes Okta users despite Okta being widely used in marketing organizations. For teams using Okta or requiring consistent provisioning across multiple IdPs, Stitchflow eliminates the Adobe ecosystem limitations and provides universal automation.

Automate Marketo without third-party complexity

Stitchflow delivers SCIM-level provisioning through resilient browser automation, backed by 24/7 human in the loop for Marketo at <$5K/year, flat, regardless of team size.

Works alongside or instead of native SCIM
Syncs with your existing IdP (Okta, Entra ID, Google Workspace)
Automates onboarding and offboarding
SOC 2 Type II certified
24/7 human-in-the-loop monitoring
Book a Demo

Technical specifications

SCIM Version

Not specified

Supported Operations

Not specified

Supported Attributes

SCIM only with Azure AD or GoogleOkta SCIM not supportedNo JIT provisioningUsers provisioned manually in MarketoPermissions maintained within Marketo

Plan requirement

Not specified

Prerequisites

Not specified

Key limitations

  • SCIM only with Azure AD or Google
  • Okta SCIM not supported
  • No JIT provisioning
  • Users provisioned manually in Marketo
  • Permissions maintained within Marketo

Documentation not available.

Configuration for Okta

Integration type

Okta Integration Network (OIN) app

Where to enable

Okta Admin Console → Applications → Marketo → Sign On

SSO via SAML 2.0 (SP-initiated). Provisioning features include group linking, schema discovery, and attribute writeback. However, Okta SCIM not supported for user lifecycle - users provisioned manually in Marketo.

Use Stitchflow for automated provisioning.

Configuration for Entra ID

Integration type

Microsoft Entra Gallery app

Where to enable

Entra admin center → Enterprise applications → Marketo → Single sign-on

SSO via SAML 2.0. SCIM provisioning available through Adobe Admin Console for Entra ID. Full user lifecycle management supported for Adobe products including Marketo.

Use Stitchflow for automated provisioning.

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Last updated: 2026-01-11

* Pricing and features sourced from public documentation.

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