Summary and recommendation
Adobe Marketo Engage does not support native SCIM provisioning with Okta, despite being widely used by marketing teams in Okta environments. While Marketo offers limited SCIM support through Azure AD or Google Workspace via the Adobe Admin Console, this leaves Okta customers with manual user provisioning workflows. Even with Okta's integration offering "Group Linking, Schema Discovery, and Attribute Writeback," users still must be manually created in Marketo before SSO can work—creating a significant operational gap for IT teams managing marketing technology stacks.
This limitation is particularly problematic for enterprise organizations where marketing teams frequently change, contractors need temporary access, and compliance requires automated deprovisioning. The lack of Okta SCIM support means IT admins must maintain separate provisioning processes for Marketo while automating everything else through their identity provider. Adobe's focus on their own identity ecosystem through the Adobe Admin Console effectively creates vendor lock-in for automated provisioning capabilities.
The strategic alternative
Stitchflow provides SCIM-level provisioning through resilient browser automation for Marketo that works with any identity provider—Okta, Entra ID, Google Workspace, or OneLogin. Our SOC 2 Type II certified platform handles the complete user lifecycle, from onboarding marketing team members to ensuring prompt deprovisioning when they leave. Flat pricing under $5K/year, regardless of your Marketo plan or team size.
Quick SCIM facts
| SCIM available? | No |
| SCIM tier required | N/A |
| SSO required first? | No |
| SSO available? | Yes |
| SSO protocol | SAML 2.0 |
| Documentation | Not available |
Supported identity providers
| IdP | SSO | SCIM | Notes |
|---|---|---|---|
| Okta | Via third-party | ❌ | SSO via SAML 2.0 (SP-initiated). Provisioning features include group linking, schema discovery, and attribute writeback. However, Okta SCIM not supported for user lifecycle - users provisioned manually in Marketo. |
| Microsoft Entra ID | Via third-party | ❌ | SSO via SAML 2.0. SCIM provisioning available through Adobe Admin Console for Entra ID. Full user lifecycle management supported for Adobe products including Marketo. |
| Google Workspace | Via third-party | ❌ | No native support |
| OneLogin | Via third-party | ❌ | No native support |
The cost of not automating
Without SCIM (or an alternative like Stitchflow), your IT team manages Marketo accounts manually. Here's what that costs:
The Marketo pricing problem
Marketo gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.
Tier comparison
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Azure AD | ✓ Available | ||
| Google Workspace | ✓ Available | ||
| Okta | ❌ Not supported | ||
| OneLogin | ❌ Not supported |
Provisioning support by IdP
| Identity Provider | SCIM Support | Method | Limitations |
|---|---|---|---|
| Azure AD | ✓ Available | Via Adobe Admin Console | Adobe ecosystem only |
| Google Workspace | ✓ Available | Via Adobe Admin Console | Adobe ecosystem only |
| Okta | ❌ Not supported | Manual provisioning only | No SCIM at any price |
| OneLogin | ❌ Not supported | Manual provisioning only | No SCIM at any price |
Market reality: With an average annual contract value of $112,544, most Marketo customers are enterprise-scale organizations using Okta. Adobe's decision to exclude Okta SCIM creates a major operational gap.
What this means in practice
For Okta customers (majority of enterprise market)
For Azure AD/Google customers
Additional constraints
Summary of challenges
- Marketo does not provide native SCIM at any price tier
- Organizations must rely on third-party tools or manual provisioning
- Our research shows teams manually provisioning this app spend significant hidden costs annually
What Marketo actually offers for identity
SAML SSO (via Adobe Admin Console)
Adobe Marketo Engage supports SAML 2.0 integration through the Adobe Admin Console:
| Setting | Details |
|---|---|
| Protocol | SAML 2.0 |
| Supported IdPs | Okta, Entra ID, Google Workspace, generic SAML |
| Configuration | SP-initiated only via Adobe Admin Console |
| User requirement | Users must exist in Marketo before SSO login |
Critical limitation: No JIT provisioning. Users must be manually created in Marketo before they can authenticate via SSO.
SCIM Provisioning (Azure AD/Google only)
Limited SCIM support is available through the Adobe Admin Console:
| Feature | Azure AD/Google | Okta |
|---|---|---|
| Create users | ✓ Yes | ❌ No |
| Update users | ✓ Yes | ❌ No |
| Deactivate users | ✓ Yes | ❌ No |
| Group sync | ✓ Yes | ❌ No |
Major gap: Despite Marketo supporting SSO with Okta, there is no Okta SCIM connector. Organizations using Okta must provision users manually or use Adobe's User Management API (UMAPI) as a workaround.
Okta Integration Limitations
The Okta Integration Network listing for Marketo shows significant gaps:
This creates an operational burden for Okta customers who get SSO but lose automated user provisioning—a common pain point in the Adobe ecosystem where SCIM coverage varies dramatically across products.
What IT admins are saying
Community sentiment on Marketo's provisioning reveals frustration with Adobe's ecosystem limitations:
- SCIM only works with Azure AD and Google Workspace - Okta organizations are left out
- Manual user provisioning required despite having enterprise-grade SSO
- Adobe Admin Console adds complexity for organizations not fully in Adobe's ecosystem
- No just-in-time provisioning means pre-provisioning every marketing team member
No Okta SCIM support - feature request submitted
SCIM only with Azure AD or Google... Okta SCIM not supported
The recurring theme
Marketo's Adobe ecosystem integration creates a two-tier experience where Azure AD and Google customers get full automation, while Okta customers - despite paying the same enterprise prices - must manage users manually.
The decision
| Your Situation | Recommendation |
|---|---|
| Small marketing team (<20 users) with Azure AD or Google | Use native SCIM via Adobe Admin Console |
| Marketing organization using Okta | Use Stitchflow: no native Okta SCIM support |
| Enterprise with mixed IdPs (Okta + Azure AD) | Use Stitchflow: consistent automation across all systems |
| High-growth marketing teams with frequent onboarding | Use Stitchflow: automation essential for scale |
| Compliance-focused organizations requiring audit trails | Use Stitchflow: comprehensive logging and SOC 2 certification |
The bottom line
Marketo's SCIM support is fragmented—it works with Azure AD and Google through Adobe Admin Console, but completely excludes Okta users despite Okta being widely used in marketing organizations. For teams using Okta or requiring consistent provisioning across multiple IdPs, Stitchflow eliminates the Adobe ecosystem limitations and provides universal automation.
Automate Marketo without third-party complexity
Stitchflow delivers SCIM-level provisioning through resilient browser automation, backed by 24/7 human in the loop for Marketo at <$5K/year, flat, regardless of team size.
Technical specifications
SCIM Version
Not specifiedSupported Operations
Not specifiedSupported Attributes
Plan requirement
Not specifiedPrerequisites
Not specifiedKey limitations
- SCIM only with Azure AD or Google
- Okta SCIM not supported
- No JIT provisioning
- Users provisioned manually in Marketo
- Permissions maintained within Marketo
Documentation not available.
Configuration for Okta
Integration type
Okta Integration Network (OIN) app
Where to enable
Docs
SSO via SAML 2.0 (SP-initiated). Provisioning features include group linking, schema discovery, and attribute writeback. However, Okta SCIM not supported for user lifecycle - users provisioned manually in Marketo.
Use Stitchflow for automated provisioning.
Configuration for Entra ID
Integration type
Microsoft Entra Gallery app
Where to enable
SSO via SAML 2.0. SCIM provisioning available through Adobe Admin Console for Entra ID. Full user lifecycle management supported for Adobe products including Marketo.
Use Stitchflow for automated provisioning.
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