Summary and recommendation
The Trade Desk supports SCIM 2.0 provisioning, but only on custom Enterprise plans starting around $2,000/month. The integration is primarily designed for Okta environments, with comprehensive provisioning support including user lifecycle management, group sync, and attribute writeback. However, Microsoft Entra users are left without native provisioning options, creating a significant gap for organizations using Microsoft's identity platform.
This creates a problematic situation for IT teams managing mixed identity environments or those standardized on Entra ID. Without automated provisioning, administrators must manually manage user accounts in The Trade Desk, leading to security risks from orphaned accounts, compliance gaps from inconsistent access controls, and operational overhead that scales poorly with team growth. SSO alone doesn't address the core challenge of keeping user accounts synchronized with your authoritative identity source.
The strategic alternative
The Trade Desk gates SCIM behind Custom. Skip the Custom plan upgrade and automate complete outcomes across your stack. We maintain the integration layer underneath. You focus on judgment, not plumbing.
Quick SCIM facts
| SCIM available? | Yes |
| SCIM tier required | Custom |
| SSO required first? | No |
| SSO available? | Yes |
| SSO protocol | SAML 2.0 |
| Documentation | Not available |
Supported identity providers
| IdP | SSO | SCIM | Notes |
|---|---|---|---|
| Okta | ✓ | ✓ | OIN app with full provisioning |
| Microsoft Entra ID | ✓ | ❌ | SSO only |
| Google Workspace | ✓ | JIT only | SAML SSO with just-in-time provisioning |
| OneLogin | ✓ | ✓ | Supported |
The cost of not automating
Without SCIM (or an alternative like Stitchflow), your IT team manages The Trade Desk accounts manually. Here's what that costs:
The The Trade Desk pricing problem
The Trade Desk gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.
Plan Structure
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Pro | Custom | ||
| Business | Custom | ||
| Enterprise | Custom (starts ~$2,000/mo) |
Note: All pricing requires direct sales engagement. No public pricing available for lower tiers.
What this means in practice
Without transparent pricing, budgeting becomes impossible:
Even small advertising teams face enterprise-tier pricing barriers for basic user provisioning.
Additional constraints
Summary of challenges
- The Trade Desk supports SCIM but only at Custom tier (Custom (starts ~$2,000/mo))
- Google Workspace users get JIT provisioning only, not full SCIM
- Our research shows teams manually provisioning this app spend significant hidden costs annually
What the upgrade actually includes
The Trade Desk doesn't sell SCIM separately—it requires custom Enterprise pricing that starts around $2,000/month. Here's what you're actually buying:
The bigger limitation: provisioning only works through Okta's integration. If you're using Entra ID, Google Workspace, or OneLogin, there's no native path to automated user management.
Stitchflow Insight
The Trade Desk is built for large advertisers spending millions on programmatic advertising. If you're evaluating it purely for identity management, you're looking at enterprise advertising platform pricing for basic user provisioning. We estimate ~85% of Enterprise features are advertising-specific capabilities irrelevant for teams that just need SCIM.
What IT admins are saying
Community sentiment on The Trade Desk's provisioning options reveals significant frustration with accessibility and platform limitations. Common complaints:
- Custom pricing requirements that block evaluation and small-team adoption
- SCIM provisioning locked behind enterprise contracts starting at $2,000/month
- No native Microsoft Entra support despite widespread enterprise use
- Limited documentation and self-service options for identity integration
We wanted to test their SCIM integration but couldn't even get pricing without going through a full sales cycle. For a basic security feature, that's a non-starter.
The fact that they only support Okta for provisioning is frustrating when 60% of our portfolio companies use Entra. We need consistent identity management across all our ad platforms.
The recurring theme
The Trade Desk treats identity provisioning as an enterprise-only afterthought, creating barriers for teams that need automated user management without massive advertising spends.
The decision
| Your Situation | Recommendation |
|---|---|
| Need provisioning but on self-serve plans | Use Stitchflow: avoid the custom pricing tier jump |
| Using Entra ID as your primary IdP | Use Stitchflow: no native Entra provisioning available |
| Want SCIM but don't need $2,000+/mo features | Use Stitchflow: get provisioning without the enterprise commitment |
| Already on Enterprise custom pricing | Use native SCIM: you're likely paying for it already |
| Small team with minimal user changes | Manual may work: but consider automation as you scale |
The bottom line
The Trade Desk's native SCIM is locked behind custom enterprise pricing that starts around $2,000/month, making it inaccessible for most teams. For organizations that need user provisioning without the enterprise tier commitment—or those using Entra ID—Stitchflow delivers the same automation at a fraction of the cost.
Make The Trade Desk workflows AI-native
The Trade Desk gates SCIM behind Custom. We build complete offboarding, user access reviews, and license workflows without that SCIM Tax upgrade.
Technical specifications
SCIM Version
2.0
Supported Operations
Create, Update, Deactivate, Groups
Supported Attributes
Not specifiedPlan requirement
Custom
Prerequisites
None
Key limitations
- Custom pricing only - no self-serve plans
- Primarily Okta integration for provisioning
- No native Entra provisioning support
Documentation not available.
Configuration for Okta
Integration type
Okta Integration Network (OIN) app with SCIM provisioning
Where to enable
Required credentials
SCIM endpoint URL and bearer token (generated in app admin console).
Configuration steps
Enable Create Users, Update User Attributes, and Deactivate Users.
Provisioning trigger
Okta provisions based on app assignments (users or groups).
Docs
Supports Create, Update, Deactivate, Sync Password, Group Push, Schema Discovery, Attribute Writeback
The Trade Desk gates SCIM behind Custom. Stitchflow automates complete workflows without that SCIM Tax upgrade.
Unlock SCIM for
The Trade Desk
The Trade Desk gates SCIM behind Custom plan. We automate complete offboarding and access reviews across your stack without that SCIM Tax upgrade.
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