Summary and recommendation
AdRoll user management can be run manually, but complexity usually increases with role models, licensing gates, and offboarding dependencies. This guide gives the exact mechanics and where automation has the biggest impact.
AdRoll's user management is handled through Settings > Company > User Permissions.
Only Admins can add, edit, or remove users - General Users cannot manage teammates or access billing by default.
AdRoll offers unlimited user seats, so there is no documented seat cap to plan around.
Two roles exist: Administrator and General User.
Admins have full account control including billing and user management.
General Users can be scoped to specific Advertiser Profiles and optionally granted billing access, but cannot manage other users on the account.
For organizations running multiple Advertiser Profiles, profile-level access scoping is the closest AdRoll gets to granular permissions - there are no per-feature permission toggles or custom roles documented in public sources.
Quick facts
| Admin console path | Settings > Team Members (or Settings > Users) |
| Admin console URL | Official docs |
| SCIM available | Yes |
| SCIM tier required | All Plans |
| SSO prerequisite | Yes |
User types and roles
| Role | Permissions | Cannot do | Plan required | Seat cost | Watch out for |
|---|---|---|---|---|---|
| Admin | Full account access including billing, campaign management, pixel/audience management, and user management. | Role definitions and exact permission boundaries are not fully documented in publicly accessible official docs at this time. | |||
| Member / Standard User | Campaign creation and management; limited or no access to billing and user management. | Cannot manage other users or access billing settings. | Exact permission boundaries between roles are not fully documented in publicly accessible official docs at this time. |
Permission model
- Model type: role-based
- Description: AdRoll uses a role-based access model with at minimum an Admin role and a standard Member role. Granular custom roles are not documented in publicly available official sources.
- Custom roles: No
- Custom roles plan: Not documented
- Granularity: Coarse role-level; no documented per-feature permission toggles in publicly available official sources.
How to add users
- Log in to AdRoll and navigate to Settings.
- Select 'Team Members' or 'Users'.
- Click 'Invite User' or equivalent button.
- Enter the invitee's email address and select a role.
- Send the invitation; the invitee receives an email to accept and set up access.
Required fields: Email address, Role selection
Watch out for:
- Invitation-based flow; users must accept via email before gaining access.
- Exact UI labels and steps may differ by account type or plan; official documentation was not fully accessible for verification.
| Bulk option | Availability | Notes |
|---|---|---|
| CSV import | No | Not documented |
| Domain whitelisting | No | Automatic domain-based user add |
| IdP provisioning | Yes | Unknown; SCIM support is noted as available but pricing tier requirement is unconfirmed in current official sources. |
How to remove or deactivate users
- Can delete users: Unknown
- Delete/deactivate behavior: Official AdRoll documentation does not clearly distinguish between deactivation and deletion in publicly accessible sources. Behavior cannot be confirmed without verified official documentation.
- Navigate to Settings > Team Members (or Users).
- Locate the user to remove.
- Select the option to remove or revoke access for that user.
| Data impact | Behavior |
|---|---|
| Owned records | Not documented |
| Shared content | Not documented |
| Integrations | Not documented |
| License freed | Not documented |
Watch out for:
- Data impact of user removal (campaigns, audiences, pixels) is not documented in publicly accessible official sources.
- It is unclear whether removed users can be reinstated without a new invitation.
License and seat management
| Seat type | Includes | Cost |
|---|---|---|
| User seat | Access to AdRoll account under assigned role; seat count limits are not documented per plan in publicly available sources. |
- Where to check usage: Settings > Team Members
- How to identify unused seats: No documented automated unused-seat identification feature in publicly available official sources.
- Billing notes: AdRoll's advertised plans (Free, Marketing & Ads Plus at $36/mo, and custom Business/Enterprise) do not publicly specify per-seat pricing or seat caps in currently accessible official documentation.
The cost of manual management
Every app managed without automated provisioning creates a recurring manual task: an Admin must individually invite each user, assign a role, and set profile access. Offboarding requires the same Admin to locate the user and click Delete - a permanent action with no deactivation state documented.
User deletion is irreversible. If a user is removed by mistake, they must be re-added via a new invitation, and the original email address may need to be cleared by AdRoll support before it can be reused. This adds friction to routine offboarding and any correction workflows.
With no automated unused-seat identification and no bulk user management documented, access reviews in AdRoll are entirely manual - requiring an Admin to audit the User Permissions page directly.
What IT admins are saying
Community evidence is not specific enough to quote or summarize yet for this app.
The decision
AdRoll's manual user management is workable for small teams with a single Advertiser Profile and low user turnover. The unlimited seat model removes one common friction point, and the invite flow is straightforward for Admins.
For teams managing multiple Advertiser Profiles, agencies, or organizations with compliance requirements around access reviews, the coarse role model and fully manual offboarding process create real operational risk. Deletion is permanent and irreversible, and there is no documented audit log or access review tooling in public sources.
Organizations that already have SSO configured should evaluate SCIM provisioning as the primary path to automating user lifecycle management in AdRoll, rather than relying on manual Admin actions for every app in their stack.
Bottom line
AdRoll's user management covers the basics - two roles, unlimited seats, and profile-level access scoping - but it is entirely manual without SCIM.
Admins bear full responsibility for every invite and removal, deletion is permanent with no undo path, and there are no granular permission controls below the Advertiser Profile level. Teams with low headcount and simple access needs will find the manual flow manageable;
larger or compliance-sensitive organizations will hit the ceiling of what AdRoll's native tooling supports without IdP-driven automation.
Automate AdRoll workflows without one-off scripts
Stitchflow builds and maintains end-to-end IT automation across your SaaS stack, including apps without APIs. Built for exactly how your company works, with human approvals where they matter.
