Summary and recommendation
Reddit Ads user management can be run manually, but complexity usually increases with role models, licensing gates, and offboarding dependencies. This guide gives the exact mechanics and where automation has the biggest impact.
Reddit Ads uses a two-tier, role-based permission model: Admin and Standard.
Admins hold full account control - campaigns, billing, settings, and user management - while Standard users can build and edit campaigns but cannot touch account settings or payment methods.
There are no custom roles, read-only tiers, or granular permission sets beyond these two fixed options.
Access is granted per ad account, not globally.
For every app or ad account in a portfolio, teams must administer users separately, with no cross-account view available.
Quick facts
| Admin console path | ads.reddit.com → Settings → User Management |
| Admin console URL | Official docs |
| SCIM available | No |
| SCIM tier required | N/A |
| SSO prerequisite | No |
User types and roles
| Role | Permissions | Cannot do | Plan required | Seat cost | Watch out for |
|---|---|---|---|---|---|
| Admin | Full account access: can manage campaigns, billing, account settings, and add/remove other users including other Admins. | No per-seat cost; platform access is free. | The account owner (creator) is automatically an Admin. At least one Admin must remain on the account at all times. | ||
| Standard | Can create, edit, and manage campaigns and ads. Can view billing information. | Cannot manage account settings, add or remove users, or change billing payment methods. | No per-seat cost. | Standard users must have an existing Reddit account to accept an invitation. |
Permission model
- Model type: role-based
- Description: Reddit Ads uses a two-tier role-based model: Admin and Standard. Roles are assigned per ad account. There are no custom roles or granular permission sets beyond these two tiers.
- Custom roles: No
- Custom roles plan: Not documented
- Granularity: Two fixed roles (Admin, Standard) with no sub-permission configuration.
How to add users
- Log in to ads.reddit.com.
- Click the account name or profile icon and navigate to Settings.
- Select the 'User Management' tab.
- Click 'Invite User'.
- Enter the Reddit username of the person to invite.
- Select the desired role: Admin or Standard.
- Click 'Send Invite'.
- The invited user receives a notification on Reddit and must accept the invitation to gain access.
Required fields: Reddit username of the invitee, Role selection (Admin or Standard)
Watch out for:
- The invitee must already have a Reddit account; email-only invitations are not supported.
- Invitations are sent as Reddit notifications, not email; the invitee must log in to Reddit to accept.
- Pending invitations can be cancelled from the User Management tab before acceptance.
| Bulk option | Availability | Notes |
|---|---|---|
| CSV import | No | Not documented |
| Domain whitelisting | No | Automatic domain-based user add |
| IdP provisioning | No | Not documented |
How to remove or deactivate users
- Can delete users: Yes
- Delete/deactivate behavior: Admins can remove any user (including other Admins) from the ad account via the User Management tab. Removal revokes access to the ad account immediately. The removed user's Reddit account itself is not affected.
- Log in to ads.reddit.com.
- Navigate to Settings → User Management.
- Locate the user to remove.
- Click the options menu (three dots or 'Remove') next to the user.
- Confirm removal.
| Data impact | Behavior |
|---|---|
| Owned records | Campaigns and ads created by the removed user remain in the account and are not deleted. |
| Shared content | All campaign data, creatives, and reports remain accessible to remaining account users. |
| Integrations | Not documented |
| License freed | No seat license is consumed; removal has no billing impact. |
Watch out for:
- An Admin cannot remove themselves if they are the only Admin on the account; another Admin must be assigned first.
- Removal is immediate upon confirmation; there is no deactivation or suspension state.
License and seat management
| Seat type | Includes | Cost |
|---|---|---|
| Ad Account User | Access to one Reddit Ads account at the assigned role level (Admin or Standard). | Free; no per-seat charge. |
- Where to check usage: ads.reddit.com → Settings → User Management (lists all current users and their roles)
- How to identify unused seats: No built-in last-login or activity reporting for individual users within the User Management tab. Unused access must be identified manually by reviewing the user list.
- Billing notes: Reddit Ads operates on a pay-per-click/impression model. There are no seat-based subscription fees. Adding or removing users has no direct billing consequence.
The cost of manual management
Reddit Ads seats carry no per-user cost - the platform runs on a pay-per-click/impression model, so adding or removing users has no direct billing consequence. However, the absence of last-login or activity data inside User Management means identifying stale access requires a manual review of the user list with no automated signal to guide it.
That invisible drift compounds across a portfolio: accounts accumulate users who no longer need access, and there is no built-in mechanism to surface them.
What IT admins are saying
Community evidence is not specific enough to quote or summarize yet for this app.
The decision
Reddit Ads manual user management is straightforward for small, stable teams on a single ad account. The steps are few, the UI path is direct (ads.reddit.com → Settings → User Management), and there are no seat costs to track.
The model strains under three conditions: teams spanning multiple ad accounts, organizations that need a read-only role, and any workflow that depends on reliable invite delivery. For every app in a growing ad portfolio, expect discrete manual overhead to compensate for what the platform does not provide natively.
Bottom line
Reddit Ads keeps user management simple by design - two roles, no seat fees, and a short invite flow - but that simplicity has a ceiling.
No cross-account view, no activity reporting, no read-only role, and an invite mechanism that bypasses email mean that every app in a growing ad portfolio adds a discrete manual burden.
Teams with more than one ad account or frequent user turnover will feel that cost accumulate over time.
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