Summary and recommendation
SimilarWeb user management can be run manually, but complexity usually increases with role models, licensing gates, and offboarding dependencies. This guide gives the exact mechanics and where automation has the biggest impact.
SimilarWeb Pro user management lives entirely in Settings → User Management (https://pro.similarweb.com/#/settings/users).
The permission model is role-based with two confirmed roles - Admin and User - and no publicly documented support for granular custom roles or per-feature permission toggling.
Like every app that relies on manual provisioning, access governance here depends entirely on Admin discipline rather than automated controls.
Quick facts
| Admin console path | Settings → User Management |
| Admin console URL | Official docs |
| SCIM available | No |
| SCIM tier required | N/A |
| SSO prerequisite | No |
User types and roles
| Role | Permissions | Cannot do | Plan required | Seat cost | Watch out for |
|---|---|---|---|---|---|
| Admin | Full account access: can invite and remove users, manage seats, configure account settings, access all features available on the subscribed plan. | Exact permission boundaries between Admin and other roles are not fully documented in publicly accessible help articles. | |||
| User | Access to platform features as granted by the Admin; can use research tools, create and view reports within their assigned scope. | Cannot manage other users, change account settings, or modify seat allocations. | Granular per-feature permission toggling is not confirmed in public documentation. |
Permission model
- Model type: role-based
- Description: SimilarWeb uses a role-based model with at minimum an Admin role and a standard User role. Admins control who has access and at what level. Granular custom roles are not confirmed in public documentation.
- Custom roles: Unknown
- Custom roles plan: Not documented
- Granularity: Role-level only; per-feature or per-dataset permission granularity is not confirmed in public documentation.
How to add users
- Log in to SimilarWeb Pro.
- Navigate to Settings → User Management.
- Click 'Invite User' or equivalent button.
- Enter the invitee's email address.
- Assign a role (Admin or User).
- Send the invitation; the invitee receives an email to accept and set up their account.
Required fields: Email address, Role assignment
Watch out for:
- Invitations consume a seat from the account's allocated seat count.
- Number of available seats is determined by the subscribed plan; adding users beyond the seat limit may require a plan upgrade or contacting sales.
- Exact UI labels and steps may differ across plan tiers and are subject to change.
| Bulk option | Availability | Notes |
|---|---|---|
| CSV import | Unknown | Not documented |
| Domain whitelisting | Unknown | Automatic domain-based user add |
| IdP provisioning | No | Not documented |
How to remove or deactivate users
- Can delete users: Unknown
- Delete/deactivate behavior: Official public documentation does not explicitly describe whether removing a user constitutes a permanent deletion or a deactivation/suspension. Behavior is unconfirmed from publicly available sources.
- Navigate to Settings → User Management.
- Locate the user to be removed.
- Select the option to remove or revoke access for that user.
- Confirm the action.
| Data impact | Behavior |
|---|---|
| Owned records | Not documented |
| Shared content | Not documented |
| Integrations | Not documented |
| License freed | Removing a user is expected to free the seat for reassignment, but this is not explicitly confirmed in public documentation. |
Watch out for:
- Data impact on reports or saved content owned by a removed user is not documented in publicly accessible help articles.
- Restoration of a removed user account is not documented.
License and seat management
| Seat type | Includes | Cost |
|---|---|---|
| Named User Seat | Access to SimilarWeb Pro features as defined by the subscribed plan tier. | Included in plan; per-seat pricing for overages or additional seats is not publicly listed and requires contacting sales. |
- Where to check usage: Settings → User Management (shows current users and seat utilization)
- How to identify unused seats: Not documented
- Billing notes: SimilarWeb plans are sold on annual contracts. Seat counts are negotiated at purchase. Adding seats mid-contract likely requires contacting the account manager. Pricing tiers referenced: Starter ~$199/mo, Team ~$14,000/yr, Business ~$35,000/yr, Enterprise custom.
The cost of manual management
SimilarWeb enforces seat limits strictly, so adding users beyond the contracted count requires engaging sales - introducing delays that compound during onboarding surges or org restructures. There is no documented way to identify unused seats from within the platform, making license hygiene a recurring manual audit task.
Admins must invite each user, assign a role, and later track down and remove leavers one at a time through the dashboard.
What IT admins are saying
Community evidence is not specific enough to quote or summarize yet for this app.
The decision
Every app in your stack that lacks SCIM or SSO adds proportional overhead to joiner-mover-leaver workflows, and SimilarWeb is no exception.
The manual workflow in Settings → User Management is functional for small, stable teams but breaks down at scale: no automated provisioning, no deprovisioning triggers, and no documented behavior for what happens to reports or saved content when a user is removed.
Teams on annual contracts should audit seat utilization before renewal, since per-seat overage pricing is not publicly listed and requires a sales conversation.
Bottom line
SimilarWeb's user management is a manual, UI-only process with a two-role permission model and no automation hooks.
Every app that lacks directory integration adds recurring overhead to access governance - SimilarWeb is no exception, and until it introduces SCIM or SSO support, access control depends entirely on Admin discipline and periodic manual audits.
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