Summary and recommendation
Wix user management can be run manually, but complexity usually increases with role models, licensing gates, and offboarding dependencies. This guide gives the exact mechanics and where automation has the biggest impact.
Wix manages collaborator access through a fixed set of predefined roles - Owner, Co-owner, Admin, Back Office Manager, Designer, and Blog Writer - each bundled with a specific permission set.
There are no custom roles or individual permission toggles on standard plans.
All role assignments live under Wix Dashboard → Settings → Roles & Permissions, scoped per site.
Quick facts
| Admin console path | Wix Dashboard → Settings → Roles & Permissions |
| Admin console URL | Official docs |
| SCIM available | Yes |
| SCIM tier required | Enterprise |
| SSO prerequisite | Yes |
User types and roles
| Role | Permissions | Cannot do | Plan required | Seat cost | Watch out for |
|---|---|---|---|---|---|
| Owner | Full access to all site settings, billing, publishing, and collaborator management. Can transfer ownership. | Cannot be removed by other collaborators; only one Owner per site. | All plans including Free | Included; no additional seat cost | Ownership transfer is irreversible without the new owner manually transferring back. |
| Co-owner | Nearly identical to Owner: full site access, can manage collaborators, publish, and access billing. | Cannot transfer site ownership or delete the site. | All plans including Free | Included; no additional seat cost | Co-owners can invite and remove other collaborators, which may be undesirable in some team setups. |
| Admin | Full access to site content, settings, and apps. Can manage most site features. | Cannot access billing or manage subscription. Cannot transfer ownership. | All plans including Free | Included; no additional seat cost | Admin role does not include billing access; a separate billing contact must be maintained. |
| Back Office Manager | Access to manage orders, bookings, events, and other business operations. | Cannot edit site design, publish site changes, or access billing. | All plans including Free | Included; no additional seat cost | Scope is limited to back-office operations; cannot make front-end changes. |
| Designer | Can edit site design and content in the Wix Editor. | Cannot publish the site, manage orders, or access billing. | All plans including Free | Included; no additional seat cost | Designer cannot publish; a higher-privileged collaborator must publish changes. |
| Blog Writer | Can create and edit their own blog posts. | Cannot publish posts without review, cannot edit other contributors' posts, cannot access site settings. | All plans including Free | Included; no additional seat cost | Posts may require editor or admin approval before going live depending on blog settings. |
| Blog Editor | Can create, edit, and publish blog posts including posts by other contributors. | Cannot access site settings, billing, or non-blog areas of the dashboard. | All plans including Free | Included; no additional seat cost | Access is scoped entirely to the blog; no broader site management capability. |
| SEO Specialist | Can access and edit SEO settings and tools. | Cannot edit site design, manage orders, or access billing. | All plans including Free | Included; no additional seat cost | Role is narrowly scoped to SEO tools only. |
| Customer Service Agent | Can view and manage customer interactions, orders, and support-related tasks. | Cannot edit site design, publish, or access billing. | All plans including Free | Included; no additional seat cost | Scope limited to customer-facing operations. |
| Site Member (Contact/Member) | End-user account for site visitors. Can access members-only pages and content as configured by the site owner. | Cannot access the Wix Dashboard or any administrative functions. | All plans including Free; members area features may require paid plan | No seat cost for site members; member count limits may apply by plan | Site Members are distinct from collaborators and are managed separately under Contacts & Members, not Roles & Permissions. |
Permission model
- Model type: role-based
- Description: Wix uses a fixed set of predefined collaborator roles per site. Each role maps to a defined set of dashboard and feature permissions. There is no ability to create fully custom roles or granularly toggle individual permissions outside the preset role definitions on standard plans.
- Custom roles: No
- Custom roles plan: Not documented
- Granularity: Role-level only. Permissions are bundled per role; individual permission toggles are not available on standard plans. Enterprise plans may offer additional access controls via SSO and SCIM provisioning.
How to add users
- Log in to the Wix Dashboard for the target site.
- Navigate to Settings → Roles & Permissions.
- Click 'Invite People'.
- Enter the invitee's email address.
- Select the desired role from the dropdown list.
- Click 'Send Invite'.
- The invitee receives an email invitation and must accept it to gain access. If they do not have a Wix account, they will be prompted to create one.
Required fields: Email address of the invitee, Role selection
Watch out for:
- Invitees must accept the email invitation before access is granted; pending invites can be viewed and resent from the Roles & Permissions page.
- Each invitation is site-specific; collaborators must be invited separately for each Wix site they need access to.
- The invitee must have or create a Wix account using the invited email address.
- There is no documented maximum collaborator count per site on standard plans, but Wix does not publicly guarantee unlimited collaborators on all tiers.
| Bulk option | Availability | Notes |
|---|---|---|
| CSV import | No | Not documented |
| Domain whitelisting | No | Automatic domain-based user add |
| IdP provisioning | Yes | Enterprise |
How to remove or deactivate users
- Can delete users: Yes
- Delete/deactivate behavior: Collaborators can be removed from a site by the Owner or Co-owner via the Roles & Permissions page. Removing a collaborator revokes their access to the site dashboard immediately. The removed person's Wix account itself is not deleted; only their collaborator access to that specific site is revoked.
- Log in to the Wix Dashboard for the target site.
- Navigate to Settings → Roles & Permissions.
- Locate the collaborator in the list.
- Click the three-dot menu (⋮) next to their name.
- Select 'Remove'.
- Confirm the removal in the dialog.
| Data impact | Behavior |
|---|---|
| Owned records | Content created by the collaborator (e.g., blog posts) remains on the site after removal. The collaborator loses access but their contributions are retained. |
| Shared content | Shared site content remains intact and accessible to remaining collaborators. |
| Integrations | Any third-party app connections or integrations set up by the collaborator may remain active; the site owner should audit connected apps after removal. |
| License freed | Collaborator roles do not consume paid seats on standard plans, so removal does not free a billable seat. Enterprise SCIM-provisioned seats may differ. |
Watch out for:
- Only the Owner or Co-owner can remove collaborators; Admins cannot remove other collaborators.
- Removing a collaborator does not notify them by email by default.
- If the removed collaborator had connected third-party apps or services under their Wix account, those connections may need to be manually reviewed.
- Site Members (end-users) are removed separately via the Contacts & Members section, not via Roles & Permissions.
License and seat management
| Seat type | Includes | Cost |
|---|---|---|
| Site Collaborator | Dashboard access to a specific Wix site under a predefined role. Not a separately billed seat on standard plans. | No additional per-seat cost on standard plans; included in site subscription. |
| Wix Enterprise User | Managed access via SSO/SCIM provisioning for enterprise accounts. May include centralized user management across multiple sites. | Included in Enterprise plan pricing (custom pricing, ~$500/month minimum). |
| Site Member (end-user) | Access to members-only content on the site. Not a dashboard collaborator. | No per-member seat cost; member count or feature limits may apply depending on plan tier. |
- Where to check usage: Wix Dashboard → Settings → Roles & Permissions (lists all current collaborators and their roles per site)
- How to identify unused seats: Review the collaborator list under Settings → Roles & Permissions. Pending invitations (not yet accepted) are shown separately and can be cancelled. There is no built-in last-login or activity report for collaborators on standard plans.
- Billing notes: Standard Wix plans bill per site subscription, not per collaborator seat. Adding or removing collaborators does not change the subscription cost on standard plans. Enterprise pricing is custom and may include seat-based components; contact Wix Enterprise sales for details.
The cost of manual management
Collaborator seats carry no additional per-seat cost on standard plans; access is included in the site subscription. The operational cost is administrative: every app and every site in a Wix portfolio requires separate collaborator invitations, since access is not centrally managed across sites on standard plans.
There is no built-in last-login or activity report for collaborators, so identifying inactive users requires manual review of the Roles & Permissions list.
What IT admins are saying
Community evidence is not specific enough to quote or summarize yet for this app.
The decision
Wix's collaborator model works well for small teams managing one or a handful of sites, where the fixed roles map cleanly to actual job functions.
It becomes operationally expensive for organizations managing many sites or requiring fine-grained access control, since every app requires its own invitation workflow and there is no cross-site user management outside of Enterprise.
Teams that need SCIM provisioning, centralized identity management, or SSO must be on the Enterprise plan (custom pricing, approximately $500/month minimum), which also requires SSO to be configured before SCIM can be enabled.
Bottom line
Wix's role-based access model is straightforward to operate for small, single-site teams but introduces meaningful administrative overhead at scale.
The absence of custom roles, cross-site user management, and built-in audit tooling on standard plans means that every app in a large portfolio demands individual attention during onboarding and offboarding.
Organizations with compliance requirements or large collaborator counts should evaluate whether the Enterprise plan's SCIM and SSO capabilities justify the cost before committing.
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