Summary and recommendation
ActiveCampaign, the marketing automation platform, does not offer native SCIM provisioning on any plan. While the Enterprise plan ($145+/month) includes SAML 2.0 SSO with just-in-time (JIT) provisioning, this only creates user accounts on first login—there's no automated deprovisioning when employees leave or change roles. New SSO users are automatically added to a generic "SSO Users" group with configurable permissions, but IT teams have no way to programmatically manage user lifecycles or enforce granular access controls based on department or role changes.
This creates a significant gap for marketing teams that need to manage access to customer data and campaign tools. When employees leave the company or change departments, their ActiveCampaign access must be manually revoked, creating compliance risks and potential data exposure. The lack of automated deprovisioning means former employees could theoretically retain access to sensitive marketing data and customer information until someone manually removes them from the platform.
The strategic alternative
Stitchflow provides managed provisioning automation for ActiveCampaign without requiring Enterprise-level plans or custom development work. Our solution handles the complete user lifecycle—provisioning, role updates, and automated deprovisioning—regardless of your ActiveCampaign plan. Flat pricing under $5K/year, regardless of team size.
Quick SCIM facts
| SCIM available? | No |
| SCIM tier required | N/A |
| SSO required first? | No |
| SSO available? | Yes |
| SSO protocol | SAML 2.0 |
| Documentation | Not available |
Supported identity providers
| IdP | SSO | SCIM | Notes |
|---|---|---|---|
| Okta | ✓ | ❌ | OIN integration supports Group Linking and Schema Discovery. SSO with JIT provisioning. |
| Microsoft Entra ID | ✓ | ❌ | SAML 2.0 SSO with JIT provisioning on first login. No native SCIM endpoint. |
| Google Workspace | Via third-party | ❌ | No native support |
| OneLogin | Via third-party | ❌ | No native support |
The cost of not automating
Without SCIM (or an alternative like Stitchflow), your IT team manages ActiveCampaign accounts manually. Here's what that costs:
The ActiveCampaign pricing problem
ActiveCampaign gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.
Tier comparison
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Starter | $19/month (1K contacts) | ||
| Plus | $59/month (1K contacts) | ||
| Pro | $99/month (1K contacts) | ||
| Enterprise | $145+/month |
Pricing structure
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Starter | $19/month (1K contacts) | ||
| Plus | $59/month (1K contacts) | ||
| Pro | $99/month (1K contacts) | ||
| Enterprise | $145+/month |
What this means in practice
Without native SCIM, ActiveCampaign creates significant operational friction:
For marketing teams with frequent contractor usage or role changes, this creates a manual user management burden that scales poorly.
Additional constraints
Summary of challenges
- ActiveCampaign does not provide native SCIM at any price tier
- Organizations must rely on third-party tools or manual provisioning
- Our research shows teams manually provisioning this app spend significant hidden costs annually
What ActiveCampaign actually offers for identity
SAML SSO with JIT Provisioning (Enterprise only)
ActiveCampaign doesn't offer native SCIM. Instead, they provide SAML 2.0 SSO with just-in-time (JIT) provisioning on their Enterprise plan:
| Setting | Details |
|---|---|
| Protocol | SAML 2.0 |
| Supported IdPs | Okta, Azure AD, Auth0, generic SAML providers |
| User creation | JIT provisioning on first SSO login only |
| User groups | New SSO users automatically added to 'SSO Users' group |
| Deprovisioning | Manual only - no automatic user removal |
Critical gap: JIT provisioning only creates users when they first log in via SSO. There's no way to pre-provision users or automatically remove access when employees leave.
Okta Integration (via OIN)
The official Okta Integration Network listing shows provisioning support, but this is misleading:
| Feature | Reality |
|---|---|
| SAML SSO | ✓ Yes (Enterprise only) |
| Create users | ❌ JIT only - no pre-provisioning |
| Update users | ❌ No user attribute sync |
| Deactivate users | ❌ No automatic deprovisioning |
| Group management | ❌ Static 'SSO Users' group only |
What's missing for real user lifecycle management
For marketing teams managing customer data and campaign access, this creates significant security and operational gaps. You're stuck with manual user management despite paying Enterprise-level pricing.
What IT admins are saying
ActiveCampaign's lack of native SCIM support creates ongoing manual work for IT teams managing marketing automation access:
- No automated user provisioning - all accounts must be created manually
- JIT provisioning only works after users attempt to log in, creating timing issues
- No automatic deprovisioning when employees leave the company
- Enterprise-only SSO requirement blocks smaller teams from basic identity management
New SSO users are added to the 'SSO Users' group with configurable permissions, but there's no way to automate this based on group membership.
The lack of SCIM means we're stuck with manual offboarding for every marketing team member who leaves.
The recurring theme
Marketing platforms typically have many users across sales, marketing, and customer success teams, making ActiveCampaign's manual-only approach a significant operational burden for IT teams who need to maintain security while supporting business growth.
The decision
| Your Situation | Recommendation |
|---|---|
| Small marketing team (<10 users) on Plus/Pro | Manual management is workable with JIT provisioning |
| Marketing agency with frequent contractor changes | Use Stitchflow: JIT-only provisioning creates offboarding gaps |
| Enterprise marketing team (25+ users) | Use Stitchflow: automation essential for user lifecycle |
| Multi-brand organization with complex permissions | Use Stitchflow: JIT creates all users in same "SSO Users" group |
| Companies requiring audit trails for compliance | Use Stitchflow: manual deprovisioning creates compliance risks |
The bottom line
ActiveCampaign offers no native SCIM support and relies entirely on JIT provisioning that only creates users on first login. While SSO authentication works well, the lack of automated deprovisioning means former employees retain access until manually removed. For marketing teams that need proper user lifecycle management, Stitchflow delivers the automation ActiveCampaign can't.
Automate ActiveCampaign without third-party complexity
Stitchflow delivers SCIM-level provisioning through resilient browser automation, backed by 24/7 human in the loop for ActiveCampaign at <$5K/year, flat, regardless of team size.
Technical specifications
SCIM Version
Not specifiedSupported Operations
Not specifiedSupported Attributes
Plan requirement
Not specifiedPrerequisites
Not specifiedKey limitations
- No native SCIM support
- JIT provisioning only on first SSO login
- New SSO users added to 'SSO Users' group with configurable permissions
- No automatic deprovisioning
Documentation not available.
Configuration for Okta
Integration type
Okta Integration Network (OIN) app
Where to enable
Docs
OIN integration supports Group Linking and Schema Discovery. SSO with JIT provisioning.
Use Stitchflow for automated provisioning.
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