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ActiveCampaign SCIM guide

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How to automate ActiveCampaign user provisioning, and what it actually costs

Summary and recommendation

ActiveCampaign, the marketing automation platform, does not offer native SCIM provisioning on any plan. While the Enterprise plan ($145+/month) includes SAML 2.0 SSO with just-in-time (JIT) provisioning, this only creates user accounts on first login—there's no automated deprovisioning when employees leave or change roles. New SSO users are automatically added to a generic "SSO Users" group with configurable permissions, but IT teams have no way to programmatically manage user lifecycles or enforce granular access controls based on department or role changes.

This creates a significant gap for marketing teams that need to manage access to customer data and campaign tools. When employees leave the company or change departments, their ActiveCampaign access must be manually revoked, creating compliance risks and potential data exposure. The lack of automated deprovisioning means former employees could theoretically retain access to sensitive marketing data and customer information until someone manually removes them from the platform.

The strategic alternative

ActiveCampaign has no native SCIM. Automate offboarding, user access reviews, and license workflows across every app, including the ones without APIs. We maintain the integration layer underneath. You focus on judgment, not plumbing.

Quick SCIM facts

SCIM available?No
SCIM tier requiredN/A
SSO required first?No
SSO available?Yes
SSO protocolSAML 2.0
DocumentationNot available

Supported identity providers

IdPSSOSCIMNotes
OktaOIN integration supports Group Linking and Schema Discovery. SSO with JIT provisioning.
Microsoft Entra IDSAML 2.0 SSO with JIT provisioning on first login. No native SCIM endpoint.
Google WorkspaceVia third-partyNo native support
OneLoginVia third-partyNo native support

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages ActiveCampaign accounts manually. Here's what that costs:

Source: Stitchflow aggregate data across apps with 2+ instances, normalized to 500 employees
Orphaned accounts (ex-employees with access)7
Unused licenses12
IT hours spent on manual management/year101 hours
Unused license cost/year$3,925
IT labor cost/year$6,088
Cost of compliance misses/year$1,741
Total annual financial impact$11,754

The ActiveCampaign pricing problem

ActiveCampaign gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Tier comparison

PlanPriceSSOSCIM
Starter$19/month (1K contacts)
Plus$59/month (1K contacts)
Pro$99/month (1K contacts)
Enterprise$145+/month

Pricing structure

PlanPriceSSOSCIM
Starter$19/month (1K contacts)
Plus$59/month (1K contacts)
Pro$99/month (1K contacts)
Enterprise$145+/month

What this means in practice

Without native SCIM, ActiveCampaign creates significant operational friction:

No proactive provisioning
Users must attempt to log in before their account is created
Manual deprovisioning
When employees leave, you must manually remove their access
No role mapping
All JIT-provisioned users land in the generic "SSO Users" group
Limited automation
Can't pre-provision users with specific roles or permissions

For marketing teams with frequent contractor usage or role changes, this creates a manual user management burden that scales poorly.

Additional constraints

Enterprise requirement for SSO
Even basic SAML SSO requires upgrading from $99/month to $145+/month per user
No automated offboarding
Former employees retain access until manually removed
Group management limitations
JIT users need manual role assignment after first login
No bulk user operations
Adding multiple users requires individual SSO login attempts
Customer data exposure risk
Manual deprovisioning delays increase data security exposure

Summary of challenges

  • ActiveCampaign does not provide native SCIM at any price tier
  • Organizations must rely on third-party tools or manual provisioning
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What ActiveCampaign actually offers for identity

SAML SSO with JIT Provisioning (Enterprise only)

ActiveCampaign doesn't offer native SCIM. Instead, they provide SAML 2.0 SSO with just-in-time (JIT) provisioning on their Enterprise plan:

SettingDetails
ProtocolSAML 2.0
Supported IdPsOkta, Azure AD, Auth0, generic SAML providers
User creationJIT provisioning on first SSO login only
User groupsNew SSO users automatically added to 'SSO Users' group
DeprovisioningManual only - no automatic user removal

Critical gap: JIT provisioning only creates users when they first log in via SSO. There's no way to pre-provision users or automatically remove access when employees leave.

Okta Integration (via OIN)

The official Okta Integration Network listing shows provisioning support, but this is misleading:

FeatureReality
SAML SSO✓ Yes (Enterprise only)
Create users❌ JIT only - no pre-provisioning
Update users❌ No user attribute sync
Deactivate users❌ No automatic deprovisioning
Group management❌ Static 'SSO Users' group only

What's missing for real user lifecycle management

No pre-provisioning
Users must attempt login before accounts are created
No deprovisioning
Former employees retain access until manually removed
No group sync
Can't map IdP groups to ActiveCampaign permissions
No attribute updates
User profile changes don't sync from your IdP

For marketing teams managing customer data and campaign access, this creates significant security and operational gaps. You're stuck with manual user management despite paying Enterprise-level pricing.

What IT admins are saying

ActiveCampaign's lack of native SCIM support creates ongoing manual work for IT teams managing marketing automation access:

  • No automated user provisioning - all accounts must be created manually
  • JIT provisioning only works after users attempt to log in, creating timing issues
  • No automatic deprovisioning when employees leave the company
  • Enterprise-only SSO requirement blocks smaller teams from basic identity management

New SSO users are added to the 'SSO Users' group with configurable permissions, but there's no way to automate this based on group membership.

ActiveCampaign documentation

The lack of SCIM means we're stuck with manual offboarding for every marketing team member who leaves.

IT admin, Reddit discussion

The recurring theme

Marketing platforms typically have many users across sales, marketing, and customer success teams, making ActiveCampaign's manual-only approach a significant operational burden for IT teams who need to maintain security while supporting business growth.

The decision

Your SituationRecommendation
Small marketing team (<10 users) on Plus/ProManual management is workable with JIT provisioning
Marketing agency with frequent contractor changesUse Stitchflow: JIT-only provisioning creates offboarding gaps
Enterprise marketing team (25+ users)Use Stitchflow: automation essential for user lifecycle
Multi-brand organization with complex permissionsUse Stitchflow: JIT creates all users in same "SSO Users" group
Companies requiring audit trails for complianceUse Stitchflow: manual deprovisioning creates compliance risks

The bottom line

ActiveCampaign offers no native SCIM support and relies entirely on JIT provisioning that only creates users on first login. While SSO authentication works well, the lack of automated deprovisioning means former employees retain access until manually removed. For marketing teams that need proper user lifecycle management, Stitchflow delivers the automation ActiveCampaign can't.

Make ActiveCampaign workflows AI-native

ActiveCampaign has no native SCIM. We build complete offboarding, user access reviews, and license workflows across every app, including the ones without APIs.

Covers apps without native SCIM, including the ones without APIs
Less than a week, start to finish (~2 hours of your time)
Built with your team; extend to anything else in the company
Book a Demo

Technical specifications

SCIM Version

Not specified

Supported Operations

Not specified

Supported Attributes

No native SCIM supportJIT provisioning only on first SSO loginNew SSO users added to 'SSO Users' group with configurable permissionsNo automatic deprovisioning

Plan requirement

Not specified

Prerequisites

Not specified

Key limitations

  • No native SCIM support
  • JIT provisioning only on first SSO login
  • New SSO users added to 'SSO Users' group with configurable permissions
  • No automatic deprovisioning

Documentation not available.

Configuration for Okta

Integration type

Okta Integration Network (OIN) app

Where to enable

Okta Admin Console → Applications → ActiveCampaign → Sign On

OIN integration supports Group Linking and Schema Discovery. SSO with JIT provisioning.

Use Stitchflow for automated provisioning.

Unlock SCIM for
ActiveCampaign

ActiveCampaign has no native SCIM. We still automate end-to-end workflows across every app, including the ones without APIs.

See how it works
Admin Console
Directory
Applications
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ActiveCampaign
via Stitchflow

Last updated: 2026-01-11

* Pricing and features sourced from public documentation.

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