Summary and recommendation
Brevo (formerly Sendinblue), the marketing automation platform, does not offer SCIM provisioning on any plan. While Brevo provides SAML 2.0 SSO on Enterprise plans (starting at $10,000+/year), this only handles authentication, not automated user lifecycle management. IT teams must manually create, update, and deactivate user accounts in Brevo, which becomes problematic as marketing teams scale and when employees change roles or leave the company.
The gap between SSO authentication and automated provisioning creates significant operational overhead for IT departments. When marketing teams grow or reorganize, administrators must manually sync changes between their identity provider and Brevo, increasing the risk of orphaned accounts with access to sensitive marketing data and customer information. This manual process also delays onboarding for new marketing hires who need immediate access to campaign management and automation workflows.
The strategic alternative
Brevo has no native SCIM. Automate offboarding, user access reviews, and license workflows across every app, including the ones without APIs. We maintain the integration layer underneath. You focus on judgment, not plumbing.
Quick SCIM facts
| SCIM available? | No |
| SCIM tier required | N/A |
| SSO required first? | No |
| SSO available? | Yes |
| SSO protocol | SAML 2.0 |
| Documentation | Not available |
Supported identity providers
| IdP | SSO | SCIM | Notes |
|---|---|---|---|
| Okta | ✓ | ❌ | No SCIM available |
| Microsoft Entra ID | ✓ | ❌ | No SCIM available |
| Google Workspace | Via third-party | ❌ | No native support |
| OneLogin | Via third-party | ❌ | No native support |
The cost of not automating
Without SCIM (or an alternative like Stitchflow), your IT team manages Brevo accounts manually. Here's what that costs:
The Brevo pricing problem
Brevo gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.
Tier comparison
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Free | $0 (300 emails/day) | ||
| Starter | $9/mo (5K emails) | ||
| Business | $18/mo + $324/mo SSO addon | ||
| Enterprise | $10,000+/yr |
Pricing structure
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Free | $0 (300 emails/day) | ||
| Starter | $9/mo (5K emails) | ||
| Business | $18/mo + $324/mo SSO addon | ||
| Enterprise | $10,000+/yr |
What this means in practice
Without SCIM, your IT team faces manual provisioning for every Brevo user:
For a marketing platform that typically serves 10-50 users across marketing, sales, and operations teams, this creates ongoing administrative overhead.
Additional constraints
Summary of challenges
- Brevo does not provide native SCIM at any price tier
- Organizations must rely on third-party tools or manual provisioning
- Our research shows teams manually provisioning this app spend significant hidden costs annually
What Brevo actually offers for identity
SAML SSO (Enterprise plan only)
Brevo supports SAML 2.0 integration, but only on their highest-tier Enterprise plan:
| Setting | Details |
|---|---|
| Protocol | SAML 2.0 |
| Supported IdPs | Okta, Azure AD, Google Workspace, generic SAML providers |
| Pricing requirement | Enterprise plan ($10,000+/year) |
| Business plan add-on | Available for $324/month |
| Configuration | Standard SAML metadata exchange |
Key limitation: SSO is locked behind a $10,000+ annual commitment or a $324/month add-on to the Business plan—a steep cost for basic identity federation.
What's missing: SCIM provisioning
Brevo does not offer SCIM provisioning capabilities:
| Feature | Supported? |
|---|---|
| SAML SSO | ✓ Yes (Enterprise/add-on) |
| SCIM provisioning | ❌ No |
| Create users | ❌ Manual only |
| Update users | ❌ Manual only |
| Deactivate users | ❌ Manual only |
| Group sync | ❌ No |
| JIT provisioning | ❌ No |
Translation: Even with Enterprise-level SSO, you're still manually managing user accounts in Brevo. Users must be created in the platform before they can authenticate via SSO.
This creates a significant operational burden for IT teams managing marketing automation access, especially in organizations with frequent team changes or seasonal campaign staff.
What IT admins are saying
Brevo's absence of SCIM provisioning creates ongoing manual overhead for IT teams managing marketing platform access:
- Users must be manually added to Brevo workspaces even after SSO authentication
- No automated sync when employees change roles or departments
- Offboarding requires manual account removal from Brevo separately from IdP deprovisioning
- Enterprise-only SSO requirement blocks smaller teams from centralized authentication
SAML SSO on Enterprise plan. Formerly Sendinblue. Marketing platform.
SAML SSO supported via generic SAML 2.0 setup. No SCIM provisioning - users must be manually added to Brevo.
The recurring theme
Brevo treats user provisioning as a completely separate process from authentication. IT teams must maintain parallel user management workflows, manually creating accounts for new marketing team members and remembering to remove access during offboarding.
The decision
| Your Situation | Recommendation |
|---|---|
| Small marketing team (<10 users) | Manual management is acceptable |
| Startup with basic email campaigns | Stay on lower plans, manage users manually |
| Mid-size company (25+ users) with compliance needs | Use Stitchflow: automation essential for audit trail |
| Enterprise already on Business plan | Use Stitchflow: cheaper than upgrading for SSO addon |
| Marketing ops team managing multiple tools | Use Stitchflow: automation strongly recommended |
The bottom line
Brevo offers no SCIM provisioning and locks SAML SSO behind expensive Enterprise plans or costly add-ons. For marketing teams that need automated user management without the Enterprise price tag, Stitchflow delivers the provisioning automation Brevo doesn't provide.
Make Brevo workflows AI-native
Brevo has no native SCIM. We build complete offboarding, user access reviews, and license workflows across every app, including the ones without APIs.
Technical specifications
SCIM Version
Not specifiedSupported Operations
Not specifiedSupported Attributes
Plan requirement
Not specifiedPrerequisites
Not specifiedKey limitations
- No SCIM documented
- SSO only on Enterprise plan
Documentation not available.
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Brevo
Brevo has no native SCIM. We still automate end-to-end workflows across every app, including the ones without APIs.
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