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Brevo SCIM guide

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How to automate Brevo user provisioning, and what it actually costs

Summary and recommendation

Brevo (formerly Sendinblue), the marketing automation platform, does not offer SCIM provisioning on any plan. While Brevo provides SAML 2.0 SSO on Enterprise plans (starting at $10,000+/year), this only handles authentication, not automated user lifecycle management. IT teams must manually create, update, and deactivate user accounts in Brevo, which becomes problematic as marketing teams scale and when employees change roles or leave the company.

The gap between SSO authentication and automated provisioning creates significant operational overhead for IT departments. When marketing teams grow or reorganize, administrators must manually sync changes between their identity provider and Brevo, increasing the risk of orphaned accounts with access to sensitive marketing data and customer information. This manual process also delays onboarding for new marketing hires who need immediate access to campaign management and automation workflows.

The strategic alternative

Brevo has no native SCIM. Automate offboarding, user access reviews, and license workflows across every app, including the ones without APIs. We maintain the integration layer underneath. You focus on judgment, not plumbing.

Quick SCIM facts

SCIM available?No
SCIM tier requiredN/A
SSO required first?No
SSO available?Yes
SSO protocolSAML 2.0
DocumentationNot available

Supported identity providers

IdPSSOSCIMNotes
OktaNo SCIM available
Microsoft Entra IDNo SCIM available
Google WorkspaceVia third-partyNo native support
OneLoginVia third-partyNo native support

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages Brevo accounts manually. Here's what that costs:

Source: Stitchflow aggregate data across apps with 2+ instances, normalized to 500 employees
Orphaned accounts (ex-employees with access)7
Unused licenses12
IT hours spent on manual management/year101 hours
Unused license cost/year$3,925
IT labor cost/year$6,088
Cost of compliance misses/year$1,741
Total annual financial impact$11,754

The Brevo pricing problem

Brevo gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Tier comparison

PlanPriceSSOSCIM
Free$0 (300 emails/day)
Starter$9/mo (5K emails)
Business$18/mo + $324/mo SSO addon
Enterprise$10,000+/yr

Pricing structure

PlanPriceSSOSCIM
Free$0 (300 emails/day)
Starter$9/mo (5K emails)
Business$18/mo + $324/mo SSO addon
Enterprise$10,000+/yr

What this means in practice

Without SCIM, your IT team faces manual provisioning for every Brevo user:

New hires
Must manually create accounts and assign appropriate permissions
Role changes
Manual updates to user access levels and team assignments
Offboarding
No automated deprovisioning - terminated employees retain access until manually removed
Bulk updates
Managing marketing team changes requires individual account modifications

For a marketing platform that typically serves 10-50 users across marketing, sales, and operations teams, this creates ongoing administrative overhead.

Additional constraints

SSO tax
Business plan users pay an extra $324/month ($3,888/year) just for SAML SSO
Enterprise barrier
Full SSO integration requires expensive Enterprise contracts starting at $10,000+/year
Manual dependency
All user lifecycle management relies on manual processes and human memory
Audit gaps
No centralized logging of user provisioning/deprovisioning activities
Security risk
Delayed offboarding creates data access vulnerabilities

Summary of challenges

  • Brevo does not provide native SCIM at any price tier
  • Organizations must rely on third-party tools or manual provisioning
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What Brevo actually offers for identity

SAML SSO (Enterprise plan only)

Brevo supports SAML 2.0 integration, but only on their highest-tier Enterprise plan:

SettingDetails
ProtocolSAML 2.0
Supported IdPsOkta, Azure AD, Google Workspace, generic SAML providers
Pricing requirementEnterprise plan ($10,000+/year)
Business plan add-onAvailable for $324/month
ConfigurationStandard SAML metadata exchange

Key limitation: SSO is locked behind a $10,000+ annual commitment or a $324/month add-on to the Business plan—a steep cost for basic identity federation.

What's missing: SCIM provisioning

Brevo does not offer SCIM provisioning capabilities:

FeatureSupported?
SAML SSO✓ Yes (Enterprise/add-on)
SCIM provisioning❌ No
Create users❌ Manual only
Update users❌ Manual only
Deactivate users❌ Manual only
Group sync❌ No
JIT provisioning❌ No

Translation: Even with Enterprise-level SSO, you're still manually managing user accounts in Brevo. Users must be created in the platform before they can authenticate via SSO.

This creates a significant operational burden for IT teams managing marketing automation access, especially in organizations with frequent team changes or seasonal campaign staff.

What IT admins are saying

Brevo's absence of SCIM provisioning creates ongoing manual overhead for IT teams managing marketing platform access:

  • Users must be manually added to Brevo workspaces even after SSO authentication
  • No automated sync when employees change roles or departments
  • Offboarding requires manual account removal from Brevo separately from IdP deprovisioning
  • Enterprise-only SSO requirement blocks smaller teams from centralized authentication

SAML SSO on Enterprise plan. Formerly Sendinblue. Marketing platform.

Integration documentation

SAML SSO supported via generic SAML 2.0 setup. No SCIM provisioning - users must be manually added to Brevo.

Okta integration notes

The recurring theme

Brevo treats user provisioning as a completely separate process from authentication. IT teams must maintain parallel user management workflows, manually creating accounts for new marketing team members and remembering to remove access during offboarding.

The decision

Your SituationRecommendation
Small marketing team (<10 users)Manual management is acceptable
Startup with basic email campaignsStay on lower plans, manage users manually
Mid-size company (25+ users) with compliance needsUse Stitchflow: automation essential for audit trail
Enterprise already on Business planUse Stitchflow: cheaper than upgrading for SSO addon
Marketing ops team managing multiple toolsUse Stitchflow: automation strongly recommended

The bottom line

Brevo offers no SCIM provisioning and locks SAML SSO behind expensive Enterprise plans or costly add-ons. For marketing teams that need automated user management without the Enterprise price tag, Stitchflow delivers the provisioning automation Brevo doesn't provide.

Make Brevo workflows AI-native

Brevo has no native SCIM. We build complete offboarding, user access reviews, and license workflows across every app, including the ones without APIs.

Covers apps without native SCIM, including the ones without APIs
Less than a week, start to finish (~2 hours of your time)
Built with your team; extend to anything else in the company
Book a Demo

Technical specifications

SCIM Version

Not specified

Supported Operations

Not specified

Supported Attributes

No SCIM documentedSSO only on Enterprise plan

Plan requirement

Not specified

Prerequisites

Not specified

Key limitations

  • No SCIM documented
  • SSO only on Enterprise plan

Documentation not available.

Unlock SCIM for
Brevo

Brevo has no native SCIM. We still automate end-to-end workflows across every app, including the ones without APIs.

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Last updated: 2026-01-11

* Pricing and features sourced from public documentation.

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