Summary and recommendation
Braze supports native SCIM with full user lifecycle management including group provisioning and workspace assignment. But SCIM is only available on Pro and Enterprise plans, which start at $3,500/month (up to 250,000 MAU) and scale to $60,000-$200,000/year for typical deployments. For smaller marketing teams on Growth plans ($1,000/month), upgrading solely for SCIM automation means tripling your annual costs.
The pricing gap creates a significant problem: marketing teams need automated provisioning to manage workspace access and user permissions at scale, but the tier jump often exceeds their budget. While Braze offers SAML JIT provisioning as an alternative, it only works with IdP-initiated login and doesn't provide the granular workspace assignment control that SCIM offers.
The strategic alternative
Braze gates SCIM behind Pro/Enterprise. Skip the Pro/Enterprise plan upgrade and automate complete outcomes across your stack. We maintain the integration layer underneath. You focus on judgment, not plumbing.
Quick SCIM facts
| SCIM available? | Yes |
| SCIM tier required | Pro |
| SSO required first? | Yes |
| SSO available? | Yes |
| SSO protocol | SAML 2.0, Google SSO |
| Documentation | Official docs |
Supported identity providers
| IdP | SSO | SCIM | Notes |
|---|---|---|---|
| Okta | ✓ | ✓ | OIN app with full provisioning |
| Microsoft Entra ID | ✓ | ✓ | Gallery app with SCIM |
| Google Workspace | ✓ | JIT only | SAML SSO with just-in-time provisioning |
| OneLogin | ✓ | ✓ | Supported |
The cost of not automating
Without SCIM (or an alternative like Stitchflow), your IT team manages Braze accounts manually. Here's what that costs:
The Braze pricing problem
Braze gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.
Plan Structure (MAU-Based Pricing)
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Growth | $1,000/month (up to 50,000 MAU) | ||
| Pro | $3,500/month (up to 250,000 MAU) | ||
| Enterprise | Custom pricing (unlimited MAU) |
Note: Pricing is based on Monthly Active Users, not seat count. Pro tier is the minimum requirement for SCIM access, bundled with SAML SSO and advanced features.
What this means in practice
The jump from Growth to Pro represents a $30,000 annual increase solely to access SCIM:
| Current MAU | Growth Plan Cost | Pro Plan Cost | Annual Increase |
|---|---|---|---|
| 25,000 MAU | $12,000/year | $42,000/year | +$30,000/year |
| 50,000 MAU | $12,000/year | $42,000/year | +$30,000/year |
| 100,000+ MAU | Not available | $42,000+/year | $42,000+/year |
This creates a particularly painful scenario for growing marketing teams who need SCIM for governance but aren't ready for Pro-level engagement features.
Additional constraints
Summary of challenges
- Braze supports SCIM but only at Pro tier (Custom pricing (unlimited MAU))
- Google Workspace users get JIT provisioning only, not full SCIM
- Our research shows teams manually provisioning this app spend significant hidden costs annually
What the upgrade actually includes
Braze doesn't sell SCIM à la carte. It's bundled with Pro/Enterprise features:
The pricing is particularly steep since it's based on Monthly Active Users (MAU) rather than seats—so your SCIM costs scale with your customer base, not your team size.
Stitchflow Insight
If you need these enterprise controls anyway, the upgrade may make sense. If you just want automated user provisioning, you're paying $60,000-$200,000/year for a bundle you won't fully use. We estimate ~75% of Pro/Enterprise features are irrelevant for teams that only need SCIM to manage their marketing team access.
What IT admins are saying
Community sentiment on Braze's SCIM pricing is mixed. While the feature works well, the cost barrier creates significant friction. Common complaints:
- Pro/Enterprise tier requirement adds $36K-$200K+ annual cost just for provisioning
- Monthly Active User pricing model scales aggressively for growing companies
- Default workspace configuration adds complexity to initial setup
- SAML JIT limited to IdP-initiated login only
The pricing jump to get SCIM is brutal - you're looking at minimum $36K/year when you might only need basic provisioning for a small marketing team.
JIT provisioning sounds great until you realize it only works with IdP-initiated login. Most of our users bookmark the app directly.
The recurring theme
Braze gates essential identity automation behind enterprise-grade pricing, forcing smaller teams to either pay premium rates or manage users manually.
The decision
| Your Situation | Recommendation |
|---|---|
| On Growth plan, need SCIM | Use Stitchflow: avoid the $30K-120K/year tier jump to Pro |
| On Pro/Enterprise with SCIM included | Use native SCIM: you're already paying for it |
| Need Enterprise features beyond SCIM | Evaluate Enterprise: SCIM comes bundled with advanced segmentation |
| Small marketing team, minimal user changes | Manual may work: but watch for workspace assignment errors |
| Multi-workspace setup with complex permissions | Use Stitchflow: better handling of workspace-based provisioning |
The bottom line
Braze gates SCIM behind Pro/Enterprise. Stitchflow automates complete workflows without that SCIM Tax upgrade.
Make Braze workflows AI-native
Braze gates SCIM behind Pro/Enterprise. We build complete offboarding, user access reviews, and license workflows without that SCIM Tax upgrade.
Technical specifications
SCIM Version
2.0
Supported Operations
Create, Update, Deactivate, Groups
Supported Attributes
Not specifiedPlan requirement
Pro
Prerequisites
SSO must be configured first
Key limitations
- Pro or Enterprise tier required
- Must configure default workspace for new users
- Service origin domain required for SCIM requests
- SAML JIT only works with IdP-initiated login
Configuration for Okta
Integration type
Okta Integration Network (OIN) app with SCIM provisioning
Prerequisite
SSO must be configured before enabling SCIM.
Where to enable
Required credentials
SCIM endpoint URL and bearer token (generated in app admin console).
Configuration steps
Enable Create Users, Update User Attributes, and Deactivate Users.
Provisioning trigger
Okta provisions based on app assignments (users or groups).
Pro required for SCIM
Braze gates SCIM behind Pro/Enterprise. Stitchflow automates complete workflows without that SCIM Tax upgrade.
Configuration for Entra ID
Integration type
Microsoft Entra Gallery app with SCIM provisioning
Prerequisite
SSO must be configured before enabling SCIM.
Where to enable
Required credentials
Tenant URL (SCIM endpoint) and Secret token (bearer token from app admin console).
Configuration steps
Set Provisioning Mode = Automatic, configure SCIM connection.
Provisioning trigger
Entra provisions based on user/group assignments to the enterprise app.
Sync behavior
Entra provisioning runs on a scheduled cycle (typically every 40 minutes).
Pro required for SCIM
Braze gates SCIM behind Pro/Enterprise. Stitchflow automates complete workflows without that SCIM Tax upgrade.
Unlock SCIM for
Braze
Braze gates SCIM behind Pro/Enterprise plan. We automate complete offboarding and access reviews across your stack without that SCIM Tax upgrade, avoiding a 400% markup.
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