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Braze SCIM guide

Native SCIM

How to automate Braze user provisioning, and what it actually costs

Native SCIM requires Pro/Enterprise plan

Summary and recommendation

Braze supports native SCIM with full user lifecycle management including group provisioning and workspace assignment. But SCIM is only available on Pro and Enterprise plans, which start at $3,500/month (up to 250,000 MAU) and scale to $60,000-$200,000/year for typical deployments. For smaller marketing teams on Growth plans ($1,000/month), upgrading solely for SCIM automation means tripling your annual costs.

The pricing gap creates a significant problem: marketing teams need automated provisioning to manage workspace access and user permissions at scale, but the tier jump often exceeds their budget. While Braze offers SAML JIT provisioning as an alternative, it only works with IdP-initiated login and doesn't provide the granular workspace assignment control that SCIM offers.

The strategic alternative

Braze gates SCIM behind Pro/Enterprise. Skip the Pro/Enterprise plan upgrade and automate complete outcomes across your stack. We maintain the integration layer underneath. You focus on judgment, not plumbing.

Quick SCIM facts

SCIM available?Yes
SCIM tier requiredPro
SSO required first?Yes
SSO available?Yes
SSO protocolSAML 2.0, Google SSO
DocumentationOfficial docs

Supported identity providers

IdPSSOSCIMNotes
OktaOIN app with full provisioning
Microsoft Entra IDGallery app with SCIM
Google WorkspaceJIT onlySAML SSO with just-in-time provisioning
OneLoginSupported

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages Braze accounts manually. Here's what that costs:

Source: Stitchflow aggregate data across apps with 2+ instances, normalized to 500 employees
Orphaned accounts (ex-employees with access)7
Unused licenses12
IT hours spent on manual management/year101 hours
Unused license cost/year$3,925
IT labor cost/year$6,088
Cost of compliance misses/year$1,741
Total annual financial impact$11,754

The Braze pricing problem

Braze gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Plan Structure (MAU-Based Pricing)

PlanPriceSSOSCIM
Growth$1,000/month (up to 50,000 MAU)
Pro$3,500/month (up to 250,000 MAU)
EnterpriseCustom pricing (unlimited MAU)

Note: Pricing is based on Monthly Active Users, not seat count. Pro tier is the minimum requirement for SCIM access, bundled with SAML SSO and advanced features.

What this means in practice

The jump from Growth to Pro represents a $30,000 annual increase solely to access SCIM:

Current MAUGrowth Plan CostPro Plan CostAnnual Increase
25,000 MAU$12,000/year$42,000/year+$30,000/year
50,000 MAU$12,000/year$42,000/year+$30,000/year
100,000+ MAUNot available$42,000+/year$42,000+/year

This creates a particularly painful scenario for growing marketing teams who need SCIM for governance but aren't ready for Pro-level engagement features.

Additional constraints

MAU complexity
Pricing based on active users rather than seats makes cost forecasting difficult for growing companies.
Workspace configuration
SCIM requires pre-configuring default workspaces for new users, adding administrative overhead.
Service origin domains
SCIM requests must come from configured service origin domains, limiting integration flexibility.
SAML JIT limitations
Just-in-time provisioning only works with IdP-initiated login, reducing SSO flexibility.

Summary of challenges

  • Braze supports SCIM but only at Pro tier (Custom pricing (unlimited MAU))
  • Google Workspace users get JIT provisioning only, not full SCIM
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What the upgrade actually includes

Braze doesn't sell SCIM à la carte. It's bundled with Pro/Enterprise features:

SCIM automated provisioning (Pro and Enterprise)
SAML single sign-on (SSO)
Workspace-based access controls
IP allowlisting for security
Advanced user permissions and roles
Campaign approval workflows (Enterprise)
Advanced analytics and reporting
Dedicated customer success managers

The pricing is particularly steep since it's based on Monthly Active Users (MAU) rather than seats—so your SCIM costs scale with your customer base, not your team size.

Stitchflow Insight

If you need these enterprise controls anyway, the upgrade may make sense. If you just want automated user provisioning, you're paying $60,000-$200,000/year for a bundle you won't fully use. We estimate ~75% of Pro/Enterprise features are irrelevant for teams that only need SCIM to manage their marketing team access.

What IT admins are saying

Community sentiment on Braze's SCIM pricing is mixed. While the feature works well, the cost barrier creates significant friction. Common complaints:

  • Pro/Enterprise tier requirement adds $36K-$200K+ annual cost just for provisioning
  • Monthly Active User pricing model scales aggressively for growing companies
  • Default workspace configuration adds complexity to initial setup
  • SAML JIT limited to IdP-initiated login only

The pricing jump to get SCIM is brutal - you're looking at minimum $36K/year when you might only need basic provisioning for a small marketing team.

IT Director, SaaS Company

JIT provisioning sounds great until you realize it only works with IdP-initiated login. Most of our users bookmark the app directly.

Security Admin, Mid-Market

The recurring theme

Braze gates essential identity automation behind enterprise-grade pricing, forcing smaller teams to either pay premium rates or manage users manually.

The decision

Your SituationRecommendation
On Growth plan, need SCIMUse Stitchflow: avoid the $30K-120K/year tier jump to Pro
On Pro/Enterprise with SCIM includedUse native SCIM: you're already paying for it
Need Enterprise features beyond SCIMEvaluate Enterprise: SCIM comes bundled with advanced segmentation
Small marketing team, minimal user changesManual may work: but watch for workspace assignment errors
Multi-workspace setup with complex permissionsUse Stitchflow: better handling of workspace-based provisioning

The bottom line

Braze gates SCIM behind Pro/Enterprise. Stitchflow automates complete workflows without that SCIM Tax upgrade.

Make Braze workflows AI-native

Braze gates SCIM behind Pro/Enterprise. We build complete offboarding, user access reviews, and license workflows without that SCIM Tax upgrade.

No Pro/Enterprise upgrade required
Less than a week, start to finish (~2 hours of your time)
We maintain the integration layer underneath
Book a Demo

Technical specifications

SCIM Version

2.0

Supported Operations

Create, Update, Deactivate, Groups

Supported Attributes

Not specified

Plan requirement

Pro

Prerequisites

SSO must be configured first

Key limitations

  • Pro or Enterprise tier required
  • Must configure default workspace for new users
  • Service origin domain required for SCIM requests
  • SAML JIT only works with IdP-initiated login

Configuration for Okta

Integration type

Okta Integration Network (OIN) app with SCIM provisioning

Prerequisite

SSO must be configured before enabling SCIM.

Where to enable

Okta Admin Console → Applications → Braze → Provisioning

Required credentials

SCIM endpoint URL and bearer token (generated in app admin console).

Configuration steps

Enable Create Users, Update User Attributes, and Deactivate Users.

Provisioning trigger

Okta provisions based on app assignments (users or groups).

Pro required for SCIM

Braze gates SCIM behind Pro/Enterprise. Stitchflow automates complete workflows without that SCIM Tax upgrade.

Configuration for Entra ID

Integration type

Microsoft Entra Gallery app with SCIM provisioning

Prerequisite

SSO must be configured before enabling SCIM.

Where to enable

Entra admin center → Enterprise applications → Braze → Provisioning

Required credentials

Tenant URL (SCIM endpoint) and Secret token (bearer token from app admin console).

Configuration steps

Set Provisioning Mode = Automatic, configure SCIM connection.

Provisioning trigger

Entra provisions based on user/group assignments to the enterprise app.

Sync behavior

Entra provisioning runs on a scheduled cycle (typically every 40 minutes).

Pro required for SCIM

Braze gates SCIM behind Pro/Enterprise. Stitchflow automates complete workflows without that SCIM Tax upgrade.

Unlock SCIM for
Braze

Braze gates SCIM behind Pro/Enterprise plan. We automate complete offboarding and access reviews across your stack without that SCIM Tax upgrade, avoiding a 400% markup.

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Last updated: 2026-01-11

* Pricing and features sourced from public documentation.

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