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Drift Video SCIM guide

Native SCIM

How to automate Drift Video user provisioning, and what it actually costs

Native SCIM requires Enterprise plan

Summary and recommendation

Drift Video does not offer standalone SCIM provisioning because it's a feature within the broader Drift platform (now owned by Salesloft). While Drift itself supports SCIM 2.0 provisioning on Enterprise plans, this configuration happens at the platform level—not specifically for video features. This creates a confusing provisioning scenario where IT teams must configure user access through Drift's main SCIM endpoint, even if they're primarily using video messaging capabilities. Additionally, Drift's SCIM implementation has a critical limitation: deprovisioned users cannot be re-provisioned, requiring manual intervention to restore access.

For organizations using Drift Video as part of their sales enablement stack, this platform-level dependency creates unnecessary complexity. IT teams can't granularly control video feature access without managing the entire Drift ecosystem, and the re-provisioning limitation means any accidental deprovisioning requires opening support tickets. Since video messaging often involves sensitive customer interactions and compliance requirements, this manual overhead poses both operational and security risks.

The strategic alternative

Drift Video gates SCIM behind Enterprise. Skip the Enterprise plan upgrade and automate complete outcomes across your stack. We maintain the integration layer underneath. You focus on judgment, not plumbing.

Quick SCIM facts

SCIM available?Yes
SCIM tier requiredEnterprise
SSO required first?Yes
SSO available?Yes
SSO protocolSAML 2.0
DocumentationOfficial docs

Supported identity providers

IdPSSOSCIMNotes
OktaOIN app with full provisioning
Microsoft Entra IDSSO only
Google WorkspaceJIT onlySAML SSO with just-in-time provisioning
OneLoginSupported

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages Drift Video accounts manually. Here's what that costs:

Source: Stitchflow aggregate data across apps with 2+ instances, normalized to 500 employees
Orphaned accounts (ex-employees with access)7
Unused licenses12
IT hours spent on manual management/year101 hours
Unused license cost/year$3,925
IT labor cost/year$6,088
Cost of compliance misses/year$1,741
Total annual financial impact$11,754

The Drift Video pricing problem

Drift Video gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Tier comparison

PlanPriceSSOSCIM
StandardIncluded with Drift subscription
EnterpriseIncluded with Drift subscription

Pricing structure

PlanPriceSCIM
StandardIncluded with Drift subscription❌ Not available
EnterpriseIncluded with Drift subscription✓ Platform-level only

All authentication and provisioning for Drift Video must be configured at the Drift platform level through Drift's native SCIM 2.0 endpoint at https://driftapi.com/scim/Users.

What this means in practice

Since Drift Video inherits all user management from the main Drift platform, you face several operational constraints:

No granular control
You cannot provision users specifically for Drift Video without giving them access to the entire Drift platform
Platform dependency
Video feature availability is tied to your overall Drift subscription and user seat allocation
Unified billing
Video usage is bundled into your Drift platform costs rather than being separately manageable

Additional constraints

Deprovisioning limitation
Users who are deprovisioned from Drift cannot be re-provisioned later—requiring new account creation
Feature inheritance
All SSO/SCIM policies applied to Drift affect the video feature automatically
Platform-wide changes
Updates to Drift platform authentication settings impact video access for all users simultaneously
No separate audit trail
User activity in Drift Video appears within general Drift platform logs rather than as distinct video-specific events

Summary of challenges

  • Drift Video supports SCIM but only at Enterprise tier (custom pricing)
  • Google Workspace users get JIT provisioning only, not full SCIM
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What Drift Video actually offers for identity

SAML SSO + SCIM (Drift Enterprise)

Since Drift Video is part of the broader Drift platform (now owned by Salesloft), all identity configuration happens at the platform level:

SettingDetails
ProtocolSAML 2.0
SCIM versionSCIM 2.0
Supported IdPsOkta, Azure AD/Entra, OneLogin, generic SAML
ConfigurationThrough main Drift platform settings
Endpointhttps://driftapi.com/scim/Users

Key platform features:

Create new users automatically
Update user attributes (name, email, role)
Deactivate users when removed from IdP
Just-in-time (JIT) provisioning support
SP-initiated and IdP-initiated SSO

Critical Limitation: One-Way Deprovisioning

Drift's SCIM implementation has a significant operational flaw: once a user is deprovisioned, they cannot be re-provisioned through SCIM. If someone leaves the company and returns later, or if they're accidentally removed from the IdP group, IT must manually recreate their account in Drift.

This creates ongoing administrative overhead that defeats the purpose of automated provisioning.

Okta Integration (via OIN)

The Okta Integration Network listing confirms full SCIM support:

FeatureSupported?
SAML SSO✓ Yes
Create users✓ Yes
Update users✓ Yes
Deactivate users✓ Yes (but no re-provisioning)
Group push✓ Yes

However, this requires Drift Enterprise pricing, which typically starts at $500+ per user annually for the full Drift platform.

What IT admins are saying

Drift Video's identity management approach creates confusion for IT teams since it's not a standalone application:

  • Platform dependency confusion - Video provisioning is handled at the Drift platform level, not as a separate app
  • Mixed messaging in directories - Okta shows Drift Video as its own integration, but SSO/SCIM must be configured through main Drift platform
  • Re-provisioning limitations - Once users are deprovisioned from Drift, they cannot be re-provisioned through SCIM
  • Enterprise tier requirement - SCIM provisioning only available on Drift's Enterprise plan

SSO/SCIM configured at Drift platform level... Video feature inherits authentication from main Drift SSO/SCIM configuration.

Okta Integration documentation

Limitation: Deprovisioned users cannot be re-provisioned.

Drift SCIM API documentation

The recurring theme

IT admins expect Drift Video to function as an independent app with its own provisioning, but it's actually just a feature within the broader Drift platform, creating setup confusion and permanent deprovisioning issues.

The decision

Your SituationRecommendation
Small sales team (<20 users) using basic video messagingManual management is acceptable
Drift Enterprise customer with existing SCIM setupUse native SCIM through your Drift platform configuration
Large sales organization (50+ users) needing video automationUse Stitchflow: centralized user management essential
Multi-product Salesloft deployment with compliance needsUse Stitchflow: consistent provisioning across all tools
Growing sales team with frequent rep turnoverUse Stitchflow: automation prevents access gaps during transitions

The bottom line

Drift Video inherits its identity management from the broader Drift platform, which means you're dependent on your Enterprise-tier SCIM configuration. For organizations wanting dedicated video messaging provisioning or those not on Drift Enterprise, Stitchflow provides independent automation that works regardless of your Drift subscription level.

Make Drift Video workflows AI-native

Drift Video gates SCIM behind Enterprise. We build complete offboarding, user access reviews, and license workflows without that SCIM Tax upgrade.

No Enterprise upgrade required
Less than a week, start to finish (~2 hours of your time)
We maintain the integration layer underneath
Book a Demo

Technical specifications

SCIM Version

2.0

Supported Operations

Create, Update, Deactivate, Groups

Supported Attributes

Not specified

Plan requirement

Enterprise

Prerequisites

SSO must be configured first

Key limitations

  • Part of Drift platform - not separate app
  • SSO/SCIM configured at Drift platform level

Configuration for Okta

Integration type

Okta Integration Network (OIN) app with SCIM provisioning

Prerequisite

SSO must be configured before enabling SCIM.

Where to enable

Okta Admin Console → Applications → Drift Video → Provisioning

Required credentials

SCIM endpoint URL and bearer token (generated in app admin console).

Configuration steps

Enable Create Users, Update User Attributes, and Deactivate Users.

Provisioning trigger

Okta provisions based on app assignments (users or groups).

Configured at Drift platform level. Video feature inherits authentication from main Drift SSO/SCIM configuration.

Drift Video gates SCIM behind Enterprise. Stitchflow automates complete workflows without that SCIM Tax upgrade.

Unlock SCIM for
Drift Video

Drift Video gates SCIM behind Enterprise plan. We automate complete offboarding and access reviews across your stack without that SCIM Tax upgrade.

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Applications
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Last updated: 2026-01-11

* Pricing and features sourced from public documentation.

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