Summary and recommendation
Hootsuite supports SCIM 2.0 for automated user provisioning, but only on Enterprise plans starting at $15,000/year minimum plus $1,800-2,000 per user. For a 50-person marketing team, that's $105,000+/year just to unlock basic provisioning automation. Making matters worse, Hootsuite requires their Customer Success Manager to configure SSO, and user accounts must be pre-created before SSO can be enabled—defeating much of the automation benefit.
This creates a significant operational burden for IT teams managing social media access. Without automated provisioning, you're stuck manually creating accounts for every new marketing hire, updating roles when people switch teams, and remembering to deactivate access when employees leave. For an app that's often used by contractors, agencies, and temporary campaign staff, this manual overhead quickly becomes unmanageable.
The strategic alternative
Stitchflow provides SCIM-level provisioning through resilient browser automation for Hootsuite without requiring the expensive Enterprise upgrade. Works with any Hootsuite plan and any identity provider. Flat pricing under $5K/year, regardless of team size.
Quick SCIM facts
| SCIM available? | Yes |
| SCIM tier required | Enterprise |
| SSO required first? | Yes |
| SSO available? | Yes |
| SSO protocol | SAML 2.0 |
| Documentation | Official docs |
Supported identity providers
| IdP | SSO | SCIM | Notes |
|---|---|---|---|
| Okta | ✓ | ✓ | OIN app with full provisioning |
| Microsoft Entra ID | ✓ | ✓ | Gallery app with SCIM |
| Google Workspace | ✓ | JIT only | SAML SSO with just-in-time provisioning |
| OneLogin | ✓ | ✓ | Supported |
The cost of not automating
Without SCIM (or an alternative like Stitchflow), your IT team manages Hootsuite accounts manually. Here's what that costs:
The Hootsuite pricing problem
Hootsuite gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.
Plan Structure (Billed Annually)
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Professional | $99/mo | ||
| Team | $249/mo | ||
| Enterprise | $15K+ base + $1,800-2,000/user |
What this means in practice
The jump from Team to Enterprise represents massive cost increases for marketing teams:
| Team Size | Current Team Plan Cost | Enterprise Minimum | Cost Increase |
|---|---|---|---|
| 10 users | $2,988/year | $33,000+/year | +$30,000/year |
| 25 users | $2,988/year | $60,000+/year | +$57,000/year |
| 50 users | $2,988/year | $105,000+/year | +$102,000/year |
This pricing gap means marketing teams often stick with manual user management rather than pay 10x+ more for automation.
Additional constraints
Summary of challenges
- Hootsuite supports SCIM but only at Enterprise tier (custom pricing)
- Google Workspace users get JIT provisioning only, not full SCIM
- Our research shows teams manually provisioning this app spend significant hidden costs annually
What the upgrade actually includes
Hootsuite doesn't sell SCIM à la carte. It's bundled with Enterprise features at $15,000+ minimum annually:
The catch: your CSM must configure both SSO and SCIM for you. User accounts must be pre-created before SSO can be enabled, and SAML responses require assertion-level signing. This hands-off approach works if you want full white-glove service, but creates dependencies for routine identity changes.
Stitchflow Insight
If you need enterprise-grade social media management controls anyway, the upgrade makes sense. If you just want automated user provisioning, you're paying $15K+ for features most IT teams won't touch. We estimate ~60% of Enterprise features are irrelevant for teams that only need SCIM automation.
What IT admins are saying
Community sentiment on Hootsuite's Enterprise-only SCIM requirements is consistently frustrated. Common complaints:
- Being locked into $15,000+ annual minimums just for automated provisioning
- Having to work through Customer Success Managers for basic SSO configuration
- The requirement to pre-create user accounts before enabling SSO
- Paying enterprise prices for what smaller teams see as basic security features
You need Enterprise just to get SSO working properly, and then you still need their CSM to set it up for you. Not exactly self-service.
The $15k minimum is brutal for smaller marketing teams who just want automated user management.
The recurring theme
SCIM provisioning is trapped behind enterprise pricing that's prohibitive for most marketing teams, forcing manual user management or expensive overprovisioning.
The decision
| Your Situation | Recommendation |
|---|---|
| On Professional or Team, need SCIM | Use Stitchflow: avoid the $15K+ Enterprise minimum |
| Already on Enterprise plan | Use native SCIM: you're paying for it |
| Need Enterprise features beyond SCIM | Evaluate Enterprise: SCIM comes bundled |
| Want self-service SSO/SCIM setup | Use Stitchflow: no CSM dependency for configuration |
| Small marketing team, low turnover | Manual may work: but monitor for security gaps |
The bottom line
Hootsuite's Enterprise-only SCIM creates a massive cost barrier—jumping from $249/month to $15,000+ annually just for provisioning automation. For marketing teams that need SCIM without the Enterprise price tag, Stitchflow delivers managed automation at a fraction of the cost.
Automate Hootsuite without the tier upgrade
Stitchflow delivers SCIM-level provisioning through resilient browser automation, backed by 24/7 human in the loop for Hootsuite at <$5K/year, flat, regardless of team size.
Technical specifications
SCIM Version
2.0
Supported Operations
Create, Update, Deactivate, Groups
Supported Attributes
Not specifiedPlan requirement
Enterprise
Prerequisites
SSO must be configured first
Key limitations
- SSO configured by Hootsuite CSM
- User accounts must exist before SSO enabled
- SAML response must be signed at assertion level
- Enterprise minimum $15k/year
Configuration for Okta
Integration type
Okta Integration Network (OIN) app with SCIM provisioning
Prerequisite
SSO must be configured before enabling SCIM.
Where to enable
Required credentials
SCIM endpoint URL and bearer token (generated in app admin console).
Configuration steps
Enable Create Users, Update User Attributes, and Deactivate Users.
Provisioning trigger
Okta provisions based on app assignments (users or groups).
OIN integration with SSO and SCIM. Supports Group Linking, Schema Discovery, Attribute Writeback. JIT provisioning available.
Native SCIM is available on Enterprise. Use Stitchflow if you need provisioning without the tier upgrade.
Configuration for Entra ID
Integration type
Microsoft Entra Gallery app with SCIM provisioning
Prerequisite
SSO must be configured before enabling SCIM.
Where to enable
Required credentials
Tenant URL (SCIM endpoint) and Secret token (bearer token from app admin console).
Configuration steps
Set Provisioning Mode = Automatic, configure SCIM connection.
Provisioning trigger
Entra provisions based on user/group assignments to the enterprise app.
Sync behavior
Entra provisioning runs on a scheduled cycle (typically every 40 minutes).
Full SCIM provisioning tutorial available. Tenant URL: https://platform.hootsuite.com/scim/v2. Requires long-lasting token from Hootsuite CSM. Supports user and group provisioning.
Native SCIM is available on Enterprise. Use Stitchflow if you need provisioning without the tier upgrade.
Unlock SCIM for
Hootsuite
Hootsuite gates automation behind Enterprise plan. Stitchflow delivers the same SCIM outcomes for a flat fee.
See how it works


