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Hootsuite SCIM guide

Native SCIM

How to automate Hootsuite user provisioning, and what it actually costs

Native SCIM requires Enterprise plan

Summary and recommendation

Hootsuite supports SCIM 2.0 for automated user provisioning, but only on Enterprise plans starting at $15,000/year minimum plus $1,800-2,000 per user. For a 50-person marketing team, that's $105,000+/year just to unlock basic provisioning automation. Making matters worse, Hootsuite requires their Customer Success Manager to configure SSO, and user accounts must be pre-created before SSO can be enabled—defeating much of the automation benefit.

This creates a significant operational burden for IT teams managing social media access. Without automated provisioning, you're stuck manually creating accounts for every new marketing hire, updating roles when people switch teams, and remembering to deactivate access when employees leave. For an app that's often used by contractors, agencies, and temporary campaign staff, this manual overhead quickly becomes unmanageable.

The strategic alternative

Stitchflow provides SCIM-level provisioning through resilient browser automation for Hootsuite without requiring the expensive Enterprise upgrade. Works with any Hootsuite plan and any identity provider. Flat pricing under $5K/year, regardless of team size.

Quick SCIM facts

SCIM available?Yes
SCIM tier requiredEnterprise
SSO required first?Yes
SSO available?Yes
SSO protocolSAML 2.0
DocumentationOfficial docs

Supported identity providers

IdPSSOSCIMNotes
OktaOIN app with full provisioning
Microsoft Entra IDGallery app with SCIM
Google WorkspaceJIT onlySAML SSO with just-in-time provisioning
OneLoginSupported

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages Hootsuite accounts manually. Here's what that costs:

Source: Stitchflow aggregate data across apps with 2+ instances, normalized to 500 employees
Orphaned accounts (ex-employees with access)7
Unused licenses12
IT hours spent on manual management/year101 hours
Unused license cost/year$3,925
IT labor cost/year$6,088
Cost of compliance misses/year$1,741
Total annual financial impact$11,754

The Hootsuite pricing problem

Hootsuite gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Plan Structure (Billed Annually)

PlanPriceSSOSCIM
Professional$99/mo
Team$249/mo
Enterprise$15K+ base + $1,800-2,000/user

What this means in practice

The jump from Team to Enterprise represents massive cost increases for marketing teams:

Team SizeCurrent Team Plan CostEnterprise MinimumCost Increase
10 users$2,988/year$33,000+/year+$30,000/year
25 users$2,988/year$60,000+/year+$57,000/year
50 users$2,988/year$105,000+/year+$102,000/year

This pricing gap means marketing teams often stick with manual user management rather than pay 10x+ more for automation.

Additional constraints

CSM dependency
SSO and SCIM configuration requires assistance from Hootsuite's Customer Success team, creating setup delays.
Pre-provisioning requirement
User accounts must be manually created in Hootsuite before SSO can be enabled, defeating much of the automation benefit.
Implementation fees
Additional $2,000-5,000 setup costs on top of the Enterprise base price.
Signature requirements
SAML responses must be signed at the assertion level, which some IdPs don't support by default.

Summary of challenges

  • Hootsuite supports SCIM but only at Enterprise tier (custom pricing)
  • Google Workspace users get JIT provisioning only, not full SCIM
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What the upgrade actually includes

Hootsuite doesn't sell SCIM à la carte. It's bundled with Enterprise features at $15,000+ minimum annually:

SCIM 2.0 automated provisioning
SAML single sign-on (SSO)
Customer Success Manager (CSM) for configuration
Advanced security controls
Enhanced reporting and analytics
Priority support
Implementation assistance ($2K-$5K fees)

The catch: your CSM must configure both SSO and SCIM for you. User accounts must be pre-created before SSO can be enabled, and SAML responses require assertion-level signing. This hands-off approach works if you want full white-glove service, but creates dependencies for routine identity changes.

Stitchflow Insight

If you need enterprise-grade social media management controls anyway, the upgrade makes sense. If you just want automated user provisioning, you're paying $15K+ for features most IT teams won't touch. We estimate ~60% of Enterprise features are irrelevant for teams that only need SCIM automation.

What IT admins are saying

Community sentiment on Hootsuite's Enterprise-only SCIM requirements is consistently frustrated. Common complaints:

  • Being locked into $15,000+ annual minimums just for automated provisioning
  • Having to work through Customer Success Managers for basic SSO configuration
  • The requirement to pre-create user accounts before enabling SSO
  • Paying enterprise prices for what smaller teams see as basic security features

You need Enterprise just to get SSO working properly, and then you still need their CSM to set it up for you. Not exactly self-service.

Reddit IT Community

The $15k minimum is brutal for smaller marketing teams who just want automated user management.

SaaS Management Forum

The recurring theme

SCIM provisioning is trapped behind enterprise pricing that's prohibitive for most marketing teams, forcing manual user management or expensive overprovisioning.

The decision

Your SituationRecommendation
On Professional or Team, need SCIMUse Stitchflow: avoid the $15K+ Enterprise minimum
Already on Enterprise planUse native SCIM: you're paying for it
Need Enterprise features beyond SCIMEvaluate Enterprise: SCIM comes bundled
Want self-service SSO/SCIM setupUse Stitchflow: no CSM dependency for configuration
Small marketing team, low turnoverManual may work: but monitor for security gaps

The bottom line

Hootsuite's Enterprise-only SCIM creates a massive cost barrier—jumping from $249/month to $15,000+ annually just for provisioning automation. For marketing teams that need SCIM without the Enterprise price tag, Stitchflow delivers managed automation at a fraction of the cost.

Automate Hootsuite without the tier upgrade

Stitchflow delivers SCIM-level provisioning through resilient browser automation, backed by 24/7 human in the loop for Hootsuite at <$5K/year, flat, regardless of team size.

Works alongside or instead of native SCIM
Syncs with your existing IdP (Okta, Entra ID, Google Workspace)
Automates onboarding and offboarding
SOC 2 Type II certified
24/7 human-in-the-loop monitoring
Book a Demo

Technical specifications

SCIM Version

2.0

Supported Operations

Create, Update, Deactivate, Groups

Supported Attributes

Not specified

Plan requirement

Enterprise

Prerequisites

SSO must be configured first

Key limitations

  • SSO configured by Hootsuite CSM
  • User accounts must exist before SSO enabled
  • SAML response must be signed at assertion level
  • Enterprise minimum $15k/year

Configuration for Okta

Integration type

Okta Integration Network (OIN) app with SCIM provisioning

Prerequisite

SSO must be configured before enabling SCIM.

Where to enable

Okta Admin Console → Applications → Hootsuite → Provisioning

Required credentials

SCIM endpoint URL and bearer token (generated in app admin console).

Configuration steps

Enable Create Users, Update User Attributes, and Deactivate Users.

Provisioning trigger

Okta provisions based on app assignments (users or groups).

OIN integration with SSO and SCIM. Supports Group Linking, Schema Discovery, Attribute Writeback. JIT provisioning available.

Native SCIM is available on Enterprise. Use Stitchflow if you need provisioning without the tier upgrade.

Configuration for Entra ID

Integration type

Microsoft Entra Gallery app with SCIM provisioning

Prerequisite

SSO must be configured before enabling SCIM.

Where to enable

Entra admin center → Enterprise applications → Hootsuite → Provisioning

Required credentials

Tenant URL (SCIM endpoint) and Secret token (bearer token from app admin console).

Configuration steps

Set Provisioning Mode = Automatic, configure SCIM connection.

Provisioning trigger

Entra provisions based on user/group assignments to the enterprise app.

Sync behavior

Entra provisioning runs on a scheduled cycle (typically every 40 minutes).

Full SCIM provisioning tutorial available. Tenant URL: https://platform.hootsuite.com/scim/v2. Requires long-lasting token from Hootsuite CSM. Supports user and group provisioning.

Native SCIM is available on Enterprise. Use Stitchflow if you need provisioning without the tier upgrade.

Unlock SCIM for
Hootsuite

Hootsuite gates automation behind Enterprise plan. Stitchflow delivers the same SCIM outcomes for a flat fee.

See how it works
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Last updated: 2026-01-11

* Pricing and features sourced from public documentation.

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