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Ahrefs SCIM guide

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How to automate Ahrefs user provisioning, and what it actually costs

Native SCIM requires Enterprise plan

Summary and recommendation

Ahrefs does not support SCIM provisioning on any plan. While the SEO analytics platform offers SAML 2.0 SSO integration with identity providers like Okta and Azure AD, this only handles authentication, not user lifecycle management. Even on Ahrefs' Enterprise plan ($1,249/month annual), users must be manually created in Ahrefs before SSO can work. The platform does offer Just-in-Time (JIT) provisioning, but this only creates accounts during first login—it doesn't handle deprovisioning when employees leave or role changes.

For marketing teams managing SEO tools, this creates a significant security gap. When SEO analysts, content marketers, or agency contractors leave, their Ahrefs access remains active until manually removed. Given that Ahrefs contains sensitive competitive intelligence and keyword data worth thousands in monthly subscriptions, dormant accounts represent both a security risk and compliance issue. The manual overhead becomes particularly problematic for agencies managing multiple client workspaces or large marketing teams with frequent role changes.

The strategic alternative

Stitchflow provides managed provisioning automation for Ahrefs without requiring the Enterprise plan or custom development work. Works with any Ahrefs subscription and any identity provider. Flat pricing under $5K/year, regardless of team size.

Quick SCIM facts

SCIM available?No
SCIM tier requiredN/A
SSO required first?Yes
SSO available?Yes
SSO protocolSAML 2.0
DocumentationOfficial docs

Supported identity providers

IdPSSOSCIMNotes
OktaVia third-partyAhrefs Link Manager available in OIN. SCIM provisioning available on Enterprise plan.
Microsoft Entra IDVia third-partySAML 2.0 SSO supported with Azure AD. SCIM available on Enterprise plan.
Google WorkspaceVia third-partyNo native support
OneLoginVia third-partyNo native support

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages Ahrefs accounts manually. Here's what that costs:

Source: Stitchflow aggregate data across apps with 2+ instances, normalized to 500 employees
Orphaned accounts (ex-employees with access)7
Unused licenses12
IT hours spent on manual management/year101 hours
Unused license cost/year$3,925
IT labor cost/year$6,088
Cost of compliance misses/year$1,741
Total annual financial impact$11,754

The Ahrefs pricing problem

Ahrefs gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Tier comparison

PlanPriceSSOSCIM
Starter$29/month (1 project)
Lite$108/month annual
Standard$208/month annual
Advanced$374/month annual
Enterprise$1,249/month annual

Pricing structure

PlanPriceSSOSCIM
Starter$29/month (1 project)
Lite$108/month annual
Standard$208/month annual
Advanced$374/month annual
Enterprise$1,249/month annual

What this means in practice

For teams on Standard ($208/month) upgrading to Enterprise ($1,249/month)

Annual cost increase
$12,492 ($1,041/month more)
500% price jump to get basic SSO functionality
Still no true SCIM
just JIT provisioning

The JIT provisioning limitation

Users must manually log in through SSO at least once before appearing in your Ahrefs workspace. IT can't pre-provision accounts, view all assigned users, or audit who has access without checking both your IdP and Ahrefs separately.

Additional constraints

No proactive provisioning
Users don't appear in Ahrefs until they've logged in via SSO
Audit visibility gaps
Can't see all entitled users in Ahrefs admin panel until they've authenticated
Workspace admin bypass
Workspace owners and admins retain email/password access even with "SSO-only mode" enabled
Limited attribute mapping
Basic user information sync only - no role or project assignment automation
Agency management complexity
SEO agencies managing multiple client accounts face manual user management across workspaces

Summary of challenges

  • Ahrefs does not provide native SCIM at any price tier
  • Organizations must rely on third-party tools or manual provisioning
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What the upgrade actually includes

Ahrefs requires their Enterprise plan ($1,249/month annually, $1,499 monthly) to access SCIM provisioning. Here's what comes bundled with that massive price jump:

SCIM Provisioning Features

User creation: Automatically add users assigned in your IdP
User deactivation: Remove access when users are unassigned
Attribute updates: Sync basic user information changes
SAML 2.0 SSO: Required prerequisite for SCIM functionality

Additional Enterprise Features

100 projects: (vs 50 on Advanced plan)
Audit logs: for compliance tracking
Forecasting dashboards: for SEO planning
Priority support: with dedicated account management

Critical limitation: Even with SCIM enabled, workspace owners and admins always retain email/password login access as a backup method, creating potential security gaps in SSO-only environments.

Stitchflow Insight

For most IT teams, roughly 80% of Enterprise features are SEO-specific tools that provide zero value for identity management. You're paying enterprise SEO tool pricing ($15K+/year) just to get basic user provisioning.

What IT admins are saying

Ahrefs's Enterprise-only requirement for automated provisioning creates significant budget pressure for IT teams:

  • Enterprise plan costs $1,249-$1,499/month just to get SCIM - over 3x the Advanced plan price
  • Manual user management required on all lower tiers, even for teams spending $5K+ annually
  • No middle-tier option for SSO/SCIM despite Advanced plan supporting 50 projects
  • Workspace owners retain email/password access even in "SSO-only mode," creating security gaps

SCIM user provisioning exclusive to Enterprise. Users assigned in IdP auto-added to workspace. Unassignment removes access.

Ahrefs documentation

Price increased April 2024.

Ahrefs pricing notes

The recurring theme

Ahrefs forces a massive pricing jump to access basic identity management features. Teams spending thousands annually on Advanced plans still can't automate user provisioning, creating ongoing manual overhead and security risks when employees leave.

The decision

Your SituationRecommendation
Small SEO team (<10 users) on Standard/AdvancedManual management is workable
Already on Enterprise plan with stable teamUse native SCIM: it's included in your plan
Need SCIM but can't justify $15K+/year for EnterpriseUse Stitchflow: automation without Enterprise costs
Marketing agency managing multiple client accountsUse Stitchflow: automation essential for client onboarding
Large organization with compliance requirementsUse Stitchflow: better audit trail and human oversight

The bottom line

Ahrefs forces you into their $15K+/year Enterprise plan just to get basic SCIM provisioning. For most marketing teams, that's massive overkill when you just need automated user management. Stitchflow delivers the same provisioning automation for under $5K/year, working with any Ahrefs plan.

Automate Ahrefs without third-party complexity

Stitchflow delivers SCIM-level provisioning through resilient browser automation, backed by 24/7 human in the loop for Ahrefs at <$5K/year, flat, regardless of team size.

Works alongside or instead of native SCIM
Syncs with your existing IdP (Okta, Entra ID, Google Workspace)
Automates onboarding and offboarding
SOC 2 Type II certified
24/7 human-in-the-loop monitoring
Book a Demo

Technical specifications

SCIM Version

Not specified

Supported Operations

Not specified

Supported Attributes

Not specified

Plan requirement

Not specified

Prerequisites

Not specified

Key limitations

  • Enterprise plan required
  • Workspace owner/admins always retain email/password access
  • SSO-only mode still allows admin credential login for troubleshooting

Configuration for Okta

Integration type

Okta Integration Network (OIN) app

Prerequisite

SSO must be configured before enabling SCIM.

Where to enable

Okta Admin Console → Applications → Ahrefs → Sign On

Ahrefs Link Manager available in OIN. SCIM provisioning available on Enterprise plan.

Use Stitchflow for automated provisioning.

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Ahrefs

Ahrefs doesn't offer SCIM. Get an enterprise-grade SCIM endpoint in your IdP, even without native support.

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Last updated: 2026-01-11

* Pricing and features sourced from public documentation.