Summary and recommendation
BetterUp, the enterprise coaching platform, does not support SCIM provisioning on any plan. While BetterUp offers SAML 2.0 SSO integration with major identity providers including Okta, Azure AD, ADFS, and Google Apps, this only handles authentication—not user lifecycle management. Users must be provisioned manually through BetterUp's admin interface or potentially through HR system integrations, creating a significant gap for IT teams managing employee coaching access.
This manual provisioning requirement becomes particularly problematic given BetterUp's enterprise coaching model, where access needs to align with HR decisions around employee development programs. Without automated provisioning, IT teams face ongoing administrative overhead when employees join coaching programs, change roles, or leave the company. The lack of SCIM support also creates compliance risks, as there's no automated way to ensure coaching platform access reflects current employment status or development program eligibility.
The strategic alternative
BetterUp has no native SCIM. Automate offboarding, user access reviews, and license workflows across every app, including the ones without APIs. We maintain the integration layer underneath. You focus on judgment, not plumbing.
Quick SCIM facts
| SCIM available? | No |
| SCIM tier required | N/A |
| SSO required first? | No |
| SSO available? | Yes |
| SSO protocol | SAML 2.0 |
| Documentation | Not available |
Supported identity providers
| IdP | SSO | SCIM | Notes |
|---|---|---|---|
| Okta | ✓ | ❌ | Supports SAML 2.0 SSO with Okta, ADFS, Azure, and Google Apps. SSO setup via self-service tool or guided support. No automated provisioning. |
| Microsoft Entra ID | ✓ | ❌ | Microsoft 365 App Certification for Teams. SAML 2.0 SSO supported. No automated SCIM provisioning in Entra gallery. |
| Google Workspace | Via third-party | ❌ | No native support |
| OneLogin | Via third-party | ❌ | No native support |
The cost of not automating
Without SCIM (or an alternative like Stitchflow), your IT team manages BetterUp accounts manually. Here's what that costs:
The BetterUp pricing problem
BetterUp gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.
Tier comparison
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Individual Intro | $89/session (1/month) | ||
| Individual Plus | $149 (2 sessions/month) | ||
| Individual Premium | $279 (4 sessions/month) | ||
| Enterprise | Custom (~$499/month) |
Pricing and provisioning overview
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Individual Intro | $89/session (1/month) | ||
| Individual Plus | $149 (2 sessions/month) | ||
| Individual Premium | $279 (4 sessions/month) | ||
| Enterprise | Custom (~$499/month) |
Enterprise pricing details
What this means in practice
Without SCIM provisioning, IT teams face several operational challenges:
Manual user lifecycle management
HR system dependency
Enterprise SSO limitations
Additional constraints
Summary of challenges
- BetterUp does not provide native SCIM at any price tier
- Organizations must rely on third-party tools or manual provisioning
- Our research shows teams manually provisioning this app spend significant hidden costs annually
What BetterUp actually offers for identity
SAML SSO (Enterprise tier required)
BetterUp provides SAML 2.0 single sign-on integration with major identity providers:
| Setting | Details |
|---|---|
| Protocol | SAML 2.0 |
| Supported IdPs | Okta, ADFS, Azure AD, Google Apps |
| Configuration | Self-service setup tool or guided support |
| User requirement | Manual provisioning required before SSO access |
Key limitation: BetterUp's SSO implementation requires manual user provisioning. Each employee must be added to BetterUp separately before they can authenticate via SAML.
Microsoft 365 Integration
BetterUp maintains Microsoft 365 App Certification for Teams integration:
| Feature | Details |
|---|---|
| Teams integration | ✓ Native app available |
| SAML SSO | ✓ Supported via Azure AD |
| User provisioning | ❌ Manual only |
| Group sync | ❌ Not supported |
What's missing entirely
Bottom line: BetterUp's Enterprise tier gets you SAML SSO but leaves you managing user accounts manually. For a coaching platform where employee participation drives ROI, manual provisioning creates significant operational overhead and delays in onboarding new team members.
What IT admins are saying
BetterUp's lack of automated provisioning creates significant administrative overhead for IT teams managing enterprise coaching programs:
- Manual user provisioning required despite SSO - accounts must be created individually in BetterUp
- No SCIM support means user lifecycle management happens outside the IdP workflow
- Enterprise-only pricing creates budget pressure while still requiring manual account management
- HR system integrations exist but don't eliminate the need for IT involvement in user setup
Even with SAML SSO configured, we still have to manually provision every employee who needs coaching access. It defeats the purpose of having an automated identity management system.
The enterprise pricing is steep enough, but then you're still doing manual user management like it's 2015. For a platform targeting large organizations, the lack of SCIM is surprising.
The recurring theme
BetterUp positions itself as an enterprise coaching platform but lacks the automated provisioning capabilities that enterprise IT teams expect, creating ongoing manual work even after expensive enterprise licensing.
The decision
| Your Situation | Recommendation |
|---|---|
| Small coaching program (<25 employees) | Manual management acceptable for Enterprise plan |
| HR system with BetterUp integration | Leverage existing HR sync, add SSO for authentication |
| Large enterprise coaching rollout (100+ employees) | Use Stitchflow: automation essential for scale |
| Multiple coaching programs across business units | Use Stitchflow: centralized provisioning prevents access gaps |
| Compliance-heavy industry with audit requirements | Use Stitchflow: automated audit trail and access reviews |
The bottom line
BetterUp delivers enterprise coaching but offers zero provisioning automation—even on Enterprise plans starting at ~$499/month per user. For organizations deploying coaching at scale, manual user management creates operational overhead and compliance gaps. Stitchflow provides the SCIM-level automation BetterUp should have built natively.
Make BetterUp workflows AI-native
BetterUp has no native SCIM. We build complete offboarding, user access reviews, and license workflows across every app, including the ones without APIs.
Technical specifications
SCIM Version
Not specifiedSupported Operations
Not specifiedSupported Attributes
Plan requirement
Not specifiedPrerequisites
Not specifiedKey limitations
- No native SCIM provisioning support
- SSO via SAML 2.0 only - supports Okta, ADFS, Azure, Google Apps
- Users must be provisioned manually or via HR system integration
- Enterprise coaching platform - licensing typically per-employee
Documentation not available.
Configuration for Entra ID
Integration type
Microsoft Entra Gallery app
Where to enable
Microsoft 365 App Certification for Teams. SAML 2.0 SSO supported. No automated SCIM provisioning in Entra gallery.
Use Stitchflow for automated provisioning.
Unlock SCIM for
BetterUp
BetterUp has no native SCIM. We still automate end-to-end workflows across every app, including the ones without APIs.
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