Summary and recommendation
Google DV360 (Display & Video 360), Google's programmatic advertising platform, does not provide native SCIM provisioning capabilities on any plan. User management relies entirely on Google accounts and Google Workspace/Cloud Identity infrastructure. While DV360 offers API access for programmatic user management through REST endpoints, this requires custom development work to integrate with identity providers. IT teams face a significant gap: they can authenticate users through Google's SSO mechanisms, but cannot automatically provision or deprovision DV360 access as team members join or leave the organization.
This creates operational overhead and compliance risks for marketing teams using DV360. Without automated provisioning, IT administrators must manually create user accounts, assign appropriate roles (Advertiser Admin, Campaign Manager, Reporting User), and remember to remove access when employees leave. For agencies managing multiple advertiser accounts or enterprises with complex campaign hierarchies, this manual process becomes unscalable and error-prone, especially given DV360's role-based access controls across different advertiser and partner entities.
The strategic alternative
Google DV360 has no native SCIM. Automate offboarding, user access reviews, and license workflows across every app, including the ones without APIs. We maintain the integration layer underneath. You focus on judgment, not plumbing.
Quick SCIM facts
| SCIM available? | No |
| SCIM tier required | N/A |
| SSO required first? | No |
| SSO available? | Yes |
| SSO protocol | SAML 2.0 |
| Documentation | Not available |
Supported identity providers
| IdP | SSO | SCIM | Notes |
|---|---|---|---|
| Okta | Via third-party | ❌ | No dedicated Okta integration - uses Google Workspace/Cloud Identity |
| Microsoft Entra ID | Via third-party | ❌ | No Entra gallery app - relies on Google account authentication |
| Google Workspace | Via third-party | ❌ | No native support |
| OneLogin | Via third-party | ❌ | No native support |
The cost of not automating
Without SCIM (or an alternative like Stitchflow), your IT team manages Google DV360 accounts manually. Here's what that costs:
The Google DV360 pricing problem
Google DV360 gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.
Tier comparison
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Google Marketing Platform | Custom (CPM-based) |
Pricing and provisioning structure
| Plan | Pricing | SCIM | SSO |
|---|---|---|---|
| Google Marketing Platform | Custom (CPM-based) | ❌ Not available | Via Google only |
DV360 uses consumption-based pricing tied to ad spend and CPM rates, with no per-seat model. User access is managed entirely through Google accounts rather than traditional SaaS provisioning.
What this means in practice
No direct IdP integration: DV360 doesn't appear in Okta's OIN or Entra's gallery. IT teams must provision users to Google Workspace first, then manually manage DV360 access through Google's admin console - doubling the provisioning overhead.
API-only user management: The DV360 API supports user operations via REST calls, but this requires:
Additional constraints
Summary of challenges
- Google DV360 does not provide native SCIM at any price tier
- Organizations must rely on third-party tools or manual provisioning
- Our research shows teams manually provisioning this app spend significant hidden costs annually
What Google DV360 actually offers for identity
No Native Identity Features
Google DV360 doesn't provide dedicated SSO or user provisioning capabilities. Instead, it relies entirely on Google's ecosystem:
| Feature | Status |
|---|---|
| Native SCIM | ❌ No |
| Dedicated SSO | ❌ No |
| User provisioning | ❌ No |
| Identity management | Via Google Workspace/Cloud Identity only |
Google Account Dependency
DV360 user management works through Google accounts:
Third-Party IdP Integration
For organizations using non-Google identity providers:
| Integration Method | Limitations |
|---|---|
| Okta to Google Workspace | Requires Google Workspace subscription + federation setup |
| Entra to Google | Complex hybrid identity configuration needed |
| Direct SAML | Not supported - must go through Google identity layer |
The fundamental problem: DV360 forces you into Google's identity ecosystem regardless of your existing IdP infrastructure. There's no direct way to provision users from Okta, Entra, or other identity providers into DV360 without involving Google Workspace or Cloud Identity as an intermediary.
This creates licensing costs (Google Workspace seats) and operational complexity for teams that want to maintain their existing identity infrastructure.
What IT admins are saying
Google DV360's lack of native SCIM support forces IT teams into complex workarounds and manual processes:
- No direct user provisioning - must rely on Google Workspace/Cloud Identity as an intermediary
- Manual account creation required in DV360 for each user, even with SSO configured
- API-based user management requires custom development and ongoing maintenance
- Service account complexity when trying to automate user lifecycle management
DV360 doesn't have its own user directory - everything goes through Google accounts, so you're managing users in multiple places.
We have to manually invite users to our DV360 account after they're provisioned in Google Workspace. It's an extra step that always gets forgotten during onboarding.
The recurring theme
DV360's dependency on Google's ecosystem creates a multi-step user management process where IT teams must coordinate between their IdP, Google Workspace, and DV360 itself - with manual intervention required at each stage.
The decision
| Your Situation | Recommendation |
|---|---|
| Small marketing team (<10 users) with stable roster | Manual management through Google accounts is workable |
| Campaign-focused teams with seasonal staff changes | Use Stitchflow: automation essential for rapid scaling |
| Large advertising operations (25+ users) | Use Stitchflow: automation essential for user management |
| Enterprise with compliance requirements | Use Stitchflow: automation essential for audit trail and governance |
| Multi-brand organizations with complex campaign structures | Use Stitchflow: automation strongly recommended for organizational efficiency |
The bottom line
Google DV360 is a sophisticated programmatic advertising platform, but it offers no SCIM support and relies entirely on Google account management for user access. For advertising operations that need efficient user provisioning and deprovisioning across campaign teams, Stitchflow eliminates the manual overhead of managing Google accounts and DV360 permissions.
Make Google DV360 workflows AI-native
Google DV360 has no native SCIM. We build complete offboarding, user access reviews, and license workflows across every app, including the ones without APIs.
Technical specifications
SCIM Version
Not specifiedSupported Operations
Not specifiedSupported Attributes
Plan requirement
Not specifiedPrerequisites
Not specifiedKey limitations
- No native SCIM endpoint - user management via Google accounts
- User provisioning through DV360 API (REST, not SCIM)
- Relies on Google Workspace/Cloud Identity for SSO
- Service accounts can be used for API access
Documentation not available.
Unlock SCIM for
Google DV360
Google DV360 has no native SCIM. We still automate end-to-end workflows across every app, including the ones without APIs.
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