Stitchflow
Google DV360 logo

Google DV360 SCIM guide

Connector Only

How to automate Google DV360 user provisioning, and what it actually costs

Summary and recommendation

Google DV360 (Display & Video 360), Google's programmatic advertising platform, does not provide native SCIM provisioning capabilities on any plan. User management relies entirely on Google accounts and Google Workspace/Cloud Identity infrastructure. While DV360 offers API access for programmatic user management through REST endpoints, this requires custom development work to integrate with identity providers. IT teams face a significant gap: they can authenticate users through Google's SSO mechanisms, but cannot automatically provision or deprovision DV360 access as team members join or leave the organization.

This creates operational overhead and compliance risks for marketing teams using DV360. Without automated provisioning, IT administrators must manually create user accounts, assign appropriate roles (Advertiser Admin, Campaign Manager, Reporting User), and remember to remove access when employees leave. For agencies managing multiple advertiser accounts or enterprises with complex campaign hierarchies, this manual process becomes unscalable and error-prone, especially given DV360's role-based access controls across different advertiser and partner entities.

The strategic alternative

Google DV360 has no native SCIM. Automate offboarding, user access reviews, and license workflows across every app, including the ones without APIs. We maintain the integration layer underneath. You focus on judgment, not plumbing.

Quick SCIM facts

SCIM available?No
SCIM tier requiredN/A
SSO required first?No
SSO available?Yes
SSO protocolSAML 2.0
DocumentationNot available

Supported identity providers

IdPSSOSCIMNotes
OktaVia third-partyNo dedicated Okta integration - uses Google Workspace/Cloud Identity
Microsoft Entra IDVia third-partyNo Entra gallery app - relies on Google account authentication
Google WorkspaceVia third-partyNo native support
OneLoginVia third-partyNo native support

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages Google DV360 accounts manually. Here's what that costs:

Source: Stitchflow research, normalized to 500 employees:
Orphaned accounts (ex-employees with access)5
Unused licenses12
IT hours spent on manual management/year85 hours
Unused license cost/year$3,500
IT labor cost/year$5,100
Cost of compliance misses/year$890
Total annual financial impact$9,490

The Google DV360 pricing problem

Google DV360 gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Tier comparison

PlanPriceSSOSCIM
Google Marketing PlatformCustom (CPM-based)

Pricing and provisioning structure

PlanPricingSCIMSSO
Google Marketing PlatformCustom (CPM-based)❌ Not availableVia Google only

DV360 uses consumption-based pricing tied to ad spend and CPM rates, with no per-seat model. User access is managed entirely through Google accounts rather than traditional SaaS provisioning.

What this means in practice

No direct IdP integration: DV360 doesn't appear in Okta's OIN or Entra's gallery. IT teams must provision users to Google Workspace first, then manually manage DV360 access through Google's admin console - doubling the provisioning overhead.

API-only user management: The DV360 API supports user operations via REST calls, but this requires:

Custom integration development
Service account management
Manual mapping between IdP groups and DV360 permissions
No standardized SCIM attribute mapping

Additional constraints

Google dependency
All authentication flows through Google - if your organization doesn't use Google Workspace, you need Cloud Identity accounts specifically for DV360
Manual permission mapping
DV360's granular advertiser/campaign permissions don't map cleanly to IdP groups, requiring ongoing manual administration
Service account complexity
API access requires Google Cloud service accounts with specific IAM roles - another layer of credential management
No real-time sync
Changes in your IdP won't automatically reflect in DV360 access without custom automation

Summary of challenges

  • Google DV360 does not provide native SCIM at any price tier
  • Organizations must rely on third-party tools or manual provisioning
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What Google DV360 actually offers for identity

No Native Identity Features

Google DV360 doesn't provide dedicated SSO or user provisioning capabilities. Instead, it relies entirely on Google's ecosystem:

FeatureStatus
Native SCIM❌ No
Dedicated SSO❌ No
User provisioning❌ No
Identity managementVia Google Workspace/Cloud Identity only

Google Account Dependency

DV360 user management works through Google accounts:

Authentication
Users must have Google accounts (personal or workspace)
Access control
Managed through Google Workspace admin console or Cloud Identity
User provisioning
Manual invitation process through DV360 interface
API access
Service accounts can be created for programmatic access

Third-Party IdP Integration

For organizations using non-Google identity providers:

Integration MethodLimitations
Okta to Google WorkspaceRequires Google Workspace subscription + federation setup
Entra to GoogleComplex hybrid identity configuration needed
Direct SAMLNot supported - must go through Google identity layer

The fundamental problem: DV360 forces you into Google's identity ecosystem regardless of your existing IdP infrastructure. There's no direct way to provision users from Okta, Entra, or other identity providers into DV360 without involving Google Workspace or Cloud Identity as an intermediary.

This creates licensing costs (Google Workspace seats) and operational complexity for teams that want to maintain their existing identity infrastructure.

What IT admins are saying

Google DV360's lack of native SCIM support forces IT teams into complex workarounds and manual processes:

  • No direct user provisioning - must rely on Google Workspace/Cloud Identity as an intermediary
  • Manual account creation required in DV360 for each user, even with SSO configured
  • API-based user management requires custom development and ongoing maintenance
  • Service account complexity when trying to automate user lifecycle management

DV360 doesn't have its own user directory - everything goes through Google accounts, so you're managing users in multiple places.

IT Director, Digital Marketing Agency

We have to manually invite users to our DV360 account after they're provisioned in Google Workspace. It's an extra step that always gets forgotten during onboarding.

System Administrator, Media Company

The recurring theme

DV360's dependency on Google's ecosystem creates a multi-step user management process where IT teams must coordinate between their IdP, Google Workspace, and DV360 itself - with manual intervention required at each stage.

The decision

Your SituationRecommendation
Small marketing team (<10 users) with stable rosterManual management through Google accounts is workable
Campaign-focused teams with seasonal staff changesUse Stitchflow: automation essential for rapid scaling
Large advertising operations (25+ users)Use Stitchflow: automation essential for user management
Enterprise with compliance requirementsUse Stitchflow: automation essential for audit trail and governance
Multi-brand organizations with complex campaign structuresUse Stitchflow: automation strongly recommended for organizational efficiency

The bottom line

Google DV360 is a sophisticated programmatic advertising platform, but it offers no SCIM support and relies entirely on Google account management for user access. For advertising operations that need efficient user provisioning and deprovisioning across campaign teams, Stitchflow eliminates the manual overhead of managing Google accounts and DV360 permissions.

Make Google DV360 workflows AI-native

Google DV360 has no native SCIM. We build complete offboarding, user access reviews, and license workflows across every app, including the ones without APIs.

Covers apps without native SCIM, including the ones without APIs
Less than a week, start to finish (~2 hours of your time)
Built with your team; extend to anything else in the company
Book a Demo

Technical specifications

SCIM Version

Not specified

Supported Operations

Not specified

Supported Attributes

No native SCIM endpoint - user management via Google accountsUser provisioning through DV360 API (REST, not SCIM)Relies on Google Workspace/Cloud Identity for SSOService accounts can be used for API access

Plan requirement

Not specified

Prerequisites

Not specified

Key limitations

  • No native SCIM endpoint - user management via Google accounts
  • User provisioning through DV360 API (REST, not SCIM)
  • Relies on Google Workspace/Cloud Identity for SSO
  • Service accounts can be used for API access

Documentation not available.

Unlock SCIM for
Google DV360

Google DV360 has no native SCIM. We still automate end-to-end workflows across every app, including the ones without APIs.

See how it works
Admin Console
Directory
Applications
Google DV360 logo
Google DV360
via Stitchflow

Last updated: 2026-01-20

* Pricing and features sourced from public documentation.

Keep exploring

Related apps

Abnormal Security logo

Abnormal Security

No SCIM

Security / Email Security

ProvisioningNot Supported
Manual Cost$9,490/yr

Abnormal Security, the AI-powered email security platform protecting against BEC and phishing attacks, does not offer SCIM provisioning on any plan. While the platform supports SAML 2.0 SSO integration with identity providers like Okta and Entra ID, this only handles authentication—not automated user lifecycle management. Security teams must manually provision and deprovision analyst access through Abnormal's portal, creating operational overhead and potential security gaps in a platform specifically designed to protect against email-based threats. This manual provisioning model creates significant challenges for security operations. When new SOC analysts join or existing team members change roles, IT admins must coordinate manual account creation and permission updates in Abnormal Security. For a platform that's critical to threat detection and incident response, delays in provisioning can leave security gaps, while delayed deprovisioning creates compliance risks. The irony is stark: a security platform designed to prevent account takeover and credential abuse lacks the automated provisioning controls that prevent exactly these risks.

View full guide
Airwallex logo

Airwallex

No SCIM
ProvisioningNot Supported
Manual Cost$9,490/yr

Airwallex, the global payments and treasury platform, offers no SCIM provisioning support on any plan, including their custom Accelerate enterprise tier. Despite being positioned for enterprise use with features like multi-entity management and advanced treasury controls, Airwallex lacks any official identity provider integrations—no SSO, no provisioning, and no presence in major IdP galleries like Okta's OIN or Microsoft Entra. This creates a significant operational burden for IT teams managing financial access across growing organizations, where manual user provisioning and deprovisioning in a payments platform presents both efficiency and security risks. The absence of identity management capabilities means IT administrators must manually create, update, and remove user accounts in Airwallex—a particularly concerning gap given that this platform handles sensitive financial operations, cross-border payments, and treasury management. Without automated deprovisioning, former employees could retain access to financial systems, creating compliance risks and potential security vulnerabilities that most finance and IT teams cannot afford to overlook.

View full guide
Alkami logo

Alkami

No SCIM
ProvisioningNot Supported
Manual Cost$9,490/yr

Alkami, the digital banking platform used by banks and credit unions, does not offer SCIM provisioning or public SSO integrations. As an enterprise-only platform with custom pricing, Alkami appears to handle user management through direct account administration rather than standardized identity protocols. This creates significant challenges for financial institutions that need to integrate Alkami with their existing identity infrastructure—particularly problematic given the compliance requirements and security standards that banks must maintain. The lack of automated provisioning means IT teams at financial institutions must manually create, update, and deprovision user accounts in Alkami. For a platform handling sensitive financial data and customer information, this manual approach introduces compliance risks and operational overhead. Banks typically require seamless integration between their core identity systems and all applications accessing customer data.

View full guide