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FreeWheel SCIM guide

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How to automate FreeWheel user provisioning, and what it actually costs

Summary and recommendation

FreeWheel, Comcast's enterprise advertising technology platform, provides no SCIM provisioning capabilities or public APIs for user management. The platform operates within Comcast's internal infrastructure using PingFederate for SSO, but this authentication-only approach leaves IT teams manually managing user accounts through FreeWheel's admin interface. For advertising agencies and media companies managing dozens of campaign specialists, traffickers, and analysts, this manual process creates significant operational overhead and compliance gaps.

The absence of automated provisioning is particularly problematic for FreeWheel users because advertising campaigns are time-sensitive and require rapid team scaling. When new campaign managers need immediate access to launch or modify ad campaigns, IT teams face the choice between security best practices and business velocity. Manual account creation delays can directly impact campaign performance and revenue, while standing access increases security risk across an advertising platform that handles sensitive audience data and campaign budgets.

The strategic alternative

FreeWheel has no native SCIM. Automate offboarding, user access reviews, and license workflows across every app, including the ones without APIs. We maintain the integration layer underneath. You focus on judgment, not plumbing.

Quick SCIM facts

SCIM available?No
SCIM tier requiredN/A
SSO required first?No
SSO available?Yes
SSO protocolSAML 2.0
DocumentationNot available

Supported identity providers

IdPSSOSCIMNotes
OktaVia third-partyNo Okta OIN integration found
Microsoft Entra IDVia third-partyNo Entra gallery app found
Google WorkspaceVia third-partyNo native support
OneLoginVia third-partyNo native support

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages FreeWheel accounts manually. Here's what that costs:

Source: Stitchflow research, normalized to 500 employees:
Orphaned accounts (ex-employees with access)5
Unused licenses12
IT hours spent on manual management/year85 hours
Unused license cost/year$3,500
IT labor cost/year$5,100
Cost of compliance misses/year$890
Total annual financial impact$9,490

The FreeWheel pricing problem

FreeWheel gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Tier comparison

PlanPriceSSOSCIM
EnterpriseCustom quote

Pricing structure

PlanPriceSCIM
EnterpriseCustom quote❌ Not available

FreeWheel's access model

Custom enterprise contracts only
No public pricing or self-service options
Internal Comcast SSO via PingFederate
Manual user management through FreeWheel admin portal

What this means in practice

Without any provisioning API, IT teams face entirely manual user lifecycle management:

New user onboarding: IT must manually create each FreeWheel account through the admin interface, then separately configure role assignments and campaign access permissions.

Role changes: When users change teams or responsibilities, IT must log into FreeWheel's admin portal to manually update permissions across potentially dozens of campaigns and advertiser accounts.

Offboarding: No automated account deactivation means IT must remember to manually disable FreeWheel access alongside all other systems, creating security gaps when employees leave.

Additional constraints

Enterprise-only platform
No self-service or lower-tier options available
Comcast ecosystem dependency
Designed primarily for internal Comcast operations
Manual permission management
Campaign and advertiser access must be configured individually per user
No audit trail integration
User activity and access changes don't sync back to identity providers
Custom contract required
All access requires enterprise sales process and custom pricing

Summary of challenges

  • FreeWheel does not provide native SCIM at any price tier
  • Organizations must rely on third-party tools or manual provisioning
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What FreeWheel actually offers for identity

Internal Enterprise SSO Only

FreeWheel operates as Comcast's enterprise advertising technology platform with limited external identity integration:

FeatureDetails
SSO ProtocolInternal PingFederate (Comcast enterprise)
External SSONot available for client organizations
User ManagementManual via FreeWheel admin interface
API AccessNo public provisioning or user management APIs

Reality check: FreeWheel is built for Comcast's internal operations. While they may have sophisticated identity systems internally, client organizations accessing FreeWheel platforms are limited to manual user administration.

No Standard Identity Integrations

Despite being an enterprise advertising platform, FreeWheel lacks the identity features most IT teams expect:

❌ No SAML SSO for client organizations
❌ No SCIM provisioning
❌ No Okta Integration Network listing
❌ No Entra ID gallery application
❌ No public user management APIs
❌ No automated onboarding/offboarding

The bottom line: FreeWheel requires manual user creation, role assignment, and account management through their administrative interface. For organizations with compliance requirements around automated user lifecycle management, this creates significant operational overhead and audit gaps.

What IT admins are saying

FreeWheel's enterprise-only access model and lack of automated provisioning creates significant operational challenges:

  • Manual user management through FreeWheel admin console with no API access
  • Enterprise ad tech platform requires custom pricing negotiations
  • Limited to Comcast's internal PingFederate SSO system
  • No public documentation for integration capabilities

FreeWheel is basically locked down - you need enterprise contracts just to get started, and then everything is manual from there.

IT Director, Reddit r/sysadmin

We're paying enterprise rates but still doing user provisioning like it's 2010. Every hire or termination means logging into their admin portal.

Systems Administrator, Spiceworks Community

The recurring theme

FreeWheel operates as a closed enterprise platform where even basic user lifecycle management requires manual intervention, despite premium pricing that should include modern provisioning capabilities.

The decision

Your SituationRecommendation
Small ad ops team (<10 users) with stable workforceManual user management acceptable
Using Comcast's internal SSO infrastructureLeverage existing PingFederate integration
Large media organization with frequent contractor turnoverUse Stitchflow: automation essential for rapid onboarding/offboarding
Multi-agency setup with complex user hierarchiesUse Stitchflow: manual management becomes unworkable at scale
Enterprise with SOC 2 or compliance audit requirementsUse Stitchflow: automated provisioning provides necessary audit trail

The bottom line

FreeWheel is a sophisticated ad tech platform, but user management remains entirely manual with no public provisioning APIs. For large media organizations juggling contractors, agencies, and internal teams, Stitchflow delivers the automated user lifecycle management that FreeWheel doesn't provide natively.

Make FreeWheel workflows AI-native

FreeWheel has no native SCIM. We build complete offboarding, user access reviews, and license workflows across every app, including the ones without APIs.

Covers apps without native SCIM, including the ones without APIs
Less than a week, start to finish (~2 hours of your time)
Built with your team; extend to anything else in the company
Book a Demo

Technical specifications

SCIM Version

Not specified

Supported Operations

Not specified

Supported Attributes

Internal SSO via PingFederate (Comcast enterprise)No public SCIM or provisioning APIEnterprise ad tech platform owned by ComcastManual user management via FreeWheel admin

Plan requirement

Not specified

Prerequisites

Not specified

Key limitations

  • Internal SSO via PingFederate (Comcast enterprise)
  • No public SCIM or provisioning API
  • Enterprise ad tech platform owned by Comcast
  • Manual user management via FreeWheel admin

Documentation not available.

Unlock SCIM for
FreeWheel

FreeWheel has no native SCIM. We still automate end-to-end workflows across every app, including the ones without APIs.

See how it works
Admin Console
Directory
Applications
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FreeWheel
via Stitchflow

Last updated: 2026-01-20

* Pricing and features sourced from public documentation.

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