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G2 SCIM guide

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How to automate G2 user provisioning, and what it actually costs

Summary and recommendation

G2, the software marketplace and review platform, does not offer publicly documented SCIM provisioning capabilities on any plan. While G2 supports SAML SSO integration with identity providers like Okta and Entra ID for their seller platform, this only handles authentication for existing users—not automated user lifecycle management. With G2's Enterprise plan starting at custom pricing (list prices range $15,000-87,000+ annually with add-ons), IT teams still face manual user provisioning for seller profile access, analytics permissions, and team management across G2's various tools.

This creates a significant operational gap for marketing and sales teams that rely on G2 for competitive intelligence, review management, and buyer intent data. Without SCIM provisioning, IT administrators must manually create accounts, assign appropriate permissions for different team roles, and remember to deprovision access when employees leave—a time-consuming process that introduces security risks and compliance concerns, especially given G2's access to sensitive competitive and customer data.

The strategic alternative

G2 has no native SCIM. Automate offboarding, user access reviews, and license workflows across every app, including the ones without APIs. We maintain the integration layer underneath. You focus on judgment, not plumbing.

Quick SCIM facts

SCIM available?No
SCIM tier requiredN/A
SSO required first?No
SSO available?Yes
SSO protocolNot documented
DocumentationNot available

Supported identity providers

IdPSSOSCIMNotes
OktaVia third-partySSO integration available but SCIM provisioning not publicly documented. Contact G2 for enterprise identity options.
Microsoft Entra IDVia third-partyNo Entra ID SCIM provisioning documented. Contact G2 for enterprise identity options.
Google WorkspaceVia third-partyNo native support
OneLoginVia third-partyNo native support

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages G2 accounts manually. Here's what that costs:

Source: Stitchflow aggregate data across apps with 2+ instances, normalized to 500 employees
Orphaned accounts (ex-employees with access)7
Unused licenses12
IT hours spent on manual management/year101 hours
Unused license cost/year$3,925
IT labor cost/year$6,088
Cost of compliance misses/year$1,741
Total annual financial impact$11,754

The G2 pricing problem

G2 gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Tier comparison

PlanPriceSSOSCIM
Professional~$15,000/year
EnterpriseCustom quote

Pricing structure

PlanPricingSCIMSSO
Professional~$15,000/year❌ Not available❌ Not documented
EnterpriseCustom quote❌ Not documented❌ Not documented

Market data on G2 costs

List price
$15,000-29,000/year base
With add-ons
Up to $87,000/year (Buyer Intent, Review Growth)
Q4 negotiations
43-49% discounts typical
Enterprise
Custom pricing for unlimited admin access

What this means in practice

Without SCIM provisioning, IT teams managing G2 seller profiles face:

Manual user management at scale

No automated onboarding for marketing teams joining G2 campaigns
Manual profile access provisioning across multiple company profiles
No automated offboarding when employees leave (security risk)

Limited visibility and control

No centralized view of who has access to G2 seller dashboards
Analytics permissions must be managed manually within G2
Compliance reporting requires manual audit of G2 user lists

Additional constraints

Marketplace complexity
G2 serves both buyers and sellers - SSO/SCIM documentation focuses on buyer-side integration, not seller platform management
Vendor communication required
Both SSO and SCIM capabilities require direct contact with G2 sales - no self-service setup
Integration gaps
Even with Enterprise plans, no guarantee of SCIM availability without custom implementation
Platform fragmentation
Marketing teams may need separate G2 profiles for different products, multiplying manual management overhead

Summary of challenges

  • G2 does not provide native SCIM at any price tier
  • Organizations must rely on third-party tools or manual provisioning
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What G2 actually offers for identity

SSO/SCIM Status: Not Publicly Documented

G2's seller platform identity features are not publicly documented. Here's what we know:

SettingDetails
SCIM provisioningNot documented publicly
SSO protocolNot documented publicly
Supported IdPsOkta integration exists, others unclear
Plan requirementLikely Enterprise (custom pricing)

Okta Integration (via OIN)

The official Okta Integration Network listing for G2 shows basic functionality:

FeatureSupported?
SAML SSO❌ Not documented
OIDC SSO❌ Not documented
Create users❌ Not documented
Update users❌ Not documented
Deactivate users❌ Not documented
Group push❌ Not documented

Translation: G2 appears in Okta's directory, but the extent of identity management features is unclear.

The Documentation Gap

For a software marketplace platform handling seller profiles and analytics access, G2's lack of public SSO/SCIM documentation creates uncertainty around:

How marketing teams provision access to seller dashboards
Whether user attributes sync with G2's analytics tools
What happens when employees leave and need access revoked

Bottom line: You'll need to contact G2's enterprise sales team to understand what identity features are actually available and at what pricing tier.

What IT admins are saying

G2's lack of documented SCIM provisioning creates uncertainty for enterprise IT teams:

  • No public documentation on SCIM provisioning capabilities
  • SSO integration exists but provisioning requirements unclear
  • Must contact vendor directly to understand enterprise identity options
  • Seller platform access management not transparent

SAML SSO with SCIM provisioning. B2B software review platform.

Okta Integration Notes

SSO integration available but SCIM provisioning not publicly documented. Contact G2 for enterprise identity options.

Integration Documentation

The recurring theme

G2 requires enterprise-level negotiations to even understand what identity management features are available, leaving IT teams guessing about provisioning capabilities for their marketing and sales teams.

The decision

Your SituationRecommendation
Small marketing team (<10 users) exploring G2Manual management is acceptable
Sales team using G2 for competitive intelligenceManual management with SSO for authentication
Enterprise with multiple G2 seller profilesUse Stitchflow: automation essential for profile access management
Marketing organization with seasonal staffUse Stitchflow: automation essential for rapid onboarding/offboarding
Companies requiring audit trails for marketplace accessUse Stitchflow: automation strongly recommended for compliance

The bottom line

G2 is a critical software marketplace platform, but identity management capabilities aren't publicly documented—even basic SCIM provisioning details require vendor contact. For organizations that need reliable user provisioning across G2 seller profiles without the uncertainty of undocumented enterprise features, Stitchflow provides the automation and transparency you need.

Make G2 workflows AI-native

G2 has no native SCIM. We build complete offboarding, user access reviews, and license workflows across every app, including the ones without APIs.

Covers apps without native SCIM, including the ones without APIs
Less than a week, start to finish (~2 hours of your time)
Built with your team; extend to anything else in the company
Book a Demo

Technical specifications

SCIM Version

Not specified

Supported Operations

Not specified

Supported Attributes

SCIM not documentedSSO not publicly documentedPrimarily a marketplace platform

Plan requirement

Not specified

Prerequisites

Not specified

Key limitations

  • SCIM not documented
  • SSO not publicly documented
  • Primarily a marketplace platform

Documentation not available.

Configuration for Okta

Integration type

Okta Integration Network (OIN) app

Where to enable

Okta Admin Console → Applications → G2 → Sign On

SSO integration available but SCIM provisioning not publicly documented. Contact G2 for enterprise identity options.

Use Stitchflow for automated provisioning.

Unlock SCIM for
G2

G2 has no native SCIM. We still automate end-to-end workflows across every app, including the ones without APIs.

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Last updated: 2026-01-11

* Pricing and features sourced from public documentation.

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