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Keap SCIM guide

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How to automate Keap user provisioning, and what it actually costs

Summary and recommendation

Keap (formerly Infusionsoft), the CRM and marketing automation platform, does not support SCIM provisioning on any plan. Despite starting at $249/month annually, Keap lacks enterprise-grade identity management features entirely—no native SAML SSO and no automated user provisioning. The platform only supports OAuth authentication for API access, while Okta integration relies on Secure Web Authentication (SWA), essentially password vaulting rather than true single sign-on. This means IT teams must manually create, update, and deactivate user accounts in Keap, with no ability to sync user data or group memberships from their identity provider.

For organizations using Keap to manage customer relationships and marketing campaigns, this creates a significant operational burden. Sales and marketing teams frequently join, change roles, or leave, requiring constant manual account management. Without SCIM provisioning, there's no way to automatically grant appropriate permissions based on Active Directory groups or ensure former employees are immediately deprovisioned. The lack of true SAML SSO also means users must manage separate credentials, increasing password fatigue and security risks.

The strategic alternative

Keap has no native SCIM. Automate offboarding, user access reviews, and license workflows across every app, including the ones without APIs. We maintain the integration layer underneath. You focus on judgment, not plumbing.

Quick SCIM facts

SCIM available?No
SCIM tier requiredN/A
SSO required first?No
SSO available?Yes
SSO protocolOAuth 2.0, SWA via Okta
DocumentationNot available

Supported identity providers

IdPSSOSCIMNotes
OktaVia third-partySWA only - not true SAML. Password vaulting, no native provisioning.
Microsoft Entra IDVia third-partyNo native Azure AD/Entra integration documented.
Google WorkspaceVia third-partyNo native support
OneLoginVia third-partyNo native support

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages Keap accounts manually. Here's what that costs:

Source: Stitchflow aggregate data across apps with 2+ instances, normalized to 500 employees
Orphaned accounts (ex-employees with access)7
Unused licenses12
IT hours spent on manual management/year101 hours
Unused license cost/year$3,925
IT labor cost/year$6,088
Cost of compliance misses/year$1,741
Total annual financial impact$11,754

The Keap pricing problem

Keap gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Tier comparison

PlanPriceSSOSCIM
Pro$249/month (annual) - 1,500 contacts, 2 users
Max$399/month - 2,500 contacts, 3 users
UltimateCustom pricing - 10,000+ contacts

Pricing structure

PlanPriceSSOSCIM
Pro$249/month (annual) - 1,500 contacts, 2 users
Max$399/month - 2,500 contacts, 3 users
UltimateCustom pricing - 10,000+ contacts

Additional costs

Extra users
$39/user/month
Mandatory coaching
$499-$2,000+ one-time fee for new customers

What this means in practice

Without SAML SSO or SCIM, IT administrators must:

Rely on password vaulting
Okta integration uses SWA (Secure Web Authentication), storing and injecting passwords rather than true single sign-on
Manually provision all users
No automated account creation, role assignment, or deprovisioning
Accept OAuth re-prompting
Users frequently need to re-authenticate due to OAuth token expiration
Use shared credentials
Many organizations resort to shared login credentials, creating security and compliance risks

For a 50-user deployment, this means 50 manual account creations at onboarding and ongoing manual management for every role change or termination.

Additional constraints

No SAML 2.0 support
Despite active community requests dating back years, Keap has not implemented enterprise SSO protocols
Limited IdP compatibility
Only works with Okta via password vaulting; no native Azure AD/Entra or Google Workspace SSO
Security audit concerns
Password vaulting and manual user management create compliance gaps for organizations with strict access controls
SMB-focused architecture
As a small business CRM, Keap lacks the enterprise identity management features required by larger organizations

Summary of challenges

  • Keap does not provide native SCIM at any price tier
  • Organizations must rely on third-party tools or manual provisioning
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What Keap actually offers for identity

OAuth API Authentication Only

Keap provides basic OAuth 2.0 authentication for API access, but no enterprise SSO capabilities:

FeatureSupported?
SAML SSO❌ No
OIDC SSO❌ No
SCIM provisioning❌ No
Just-in-time provisioning❌ No
OAuth API access✓ Yes

The reality: Keap has no native enterprise identity features. Users report frequent OAuth re-prompts and the community has been requesting SAML 2.0 support with no timeline provided.

Okta Integration (SWA Only)

The official Okta Integration Network listing for Keap shows:

FeatureSupported?
SAML SSO❌ No
OIDC SSO❌ No
SWA (password vaulting)✓ Yes
Create users❌ No
Update users❌ No
Deactivate users❌ No
Group push❌ No

Translation: The Okta integration only provides password vaulting (SWA), not true federated SSO or any provisioning capabilities. This means Okta stores and auto-fills passwords rather than eliminating them through federation.

No Azure AD/Entra Integration

Keap has no documented integration with Microsoft Azure AD (Entra ID), leaving Microsoft-centric organizations without any automated identity management options.

Bottom line: For a CRM/marketing platform starting at $249/month, Keap's complete lack of enterprise identity features forces IT teams into manual user management and password-based authentication across their entire sales and marketing organization.

What IT admins are saying

Community sentiment on Keap's authentication capabilities reveals significant frustration with the lack of enterprise-grade SSO options:

The community forum shows this SAML request has been active for years without resolution, with users specifically asking for "custom SAML 2.0 integrations" to move beyond basic OAuth authentication.

  • No native SAML 2.0 support despite years of customer requests
  • Okta integration relies on password vaulting (SWA) instead of true SSO
  • OAuth connections frequently re-prompt users for access permissions
  • Complete absence of automated user provisioning capabilities

Does Infusionsoft by Keap support custom SAML 2.0 integrations?

Community forum request highlighting the ongoing demand for proper SSO

The recurring theme

IT teams are stuck with password vaulting through Okta or dealing with OAuth re-authentication prompts, while having to manually manage every user account in Keap. For a CRM that targets growing businesses, the lack of enterprise authentication feels like a significant oversight.

The decision

Your SituationRecommendation
Small business (<10 users) with basic needsManual management is acceptable
Growing team but budget-constrainedManual management with password manager
Mid-market company (25+ users)Use Stitchflow: no native SSO/SCIM available
Enterprise with compliance requirementsUse Stitchflow: essential for audit trail and security
Multi-department CRM usageUse Stitchflow: automation prevents access sprawl

The bottom line

Keap offers solid CRM functionality for SMBs but completely lacks enterprise identity management—no SAML SSO, no SCIM, just OAuth and password vaulting. For any organization that needs automated provisioning or true single sign-on, Stitchflow is the only path forward.

Make Keap workflows AI-native

Keap has no native SCIM. We build complete offboarding, user access reviews, and license workflows across every app, including the ones without APIs.

Covers apps without native SCIM, including the ones without APIs
Less than a week, start to finish (~2 hours of your time)
Built with your team; extend to anything else in the company
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Technical specifications

SCIM Version

Not specified

Supported Operations

Not specified

Supported Attributes

No native SAML SSONo SCIM provisioningOkta uses SWA (password vaulting)Community requesting SAML 2.0 support

Plan requirement

Not specified

Prerequisites

Not specified

Key limitations

  • No native SAML SSO
  • No SCIM provisioning
  • Okta uses SWA (password vaulting)
  • Community requesting SAML 2.0 support

Documentation not available.

Configuration for Okta

Integration type

Okta Integration Network (OIN) app

Where to enable

Okta Admin Console → Applications → Keap → Sign On

SWA only - not true SAML. Password vaulting, no native provisioning.

Use Stitchflow for automated provisioning.

Unlock SCIM for
Keap

Keap has no native SCIM. We still automate end-to-end workflows across every app, including the ones without APIs.

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Applications
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via Stitchflow

Last updated: 2026-01-11

* Pricing and features sourced from public documentation.

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