Stitchflow
Magnite logo

Magnite SCIM guide

Connector Only

How to automate Magnite user provisioning, and what it actually costs

Summary and recommendation

Magnite, the programmatic advertising platform serving major publishers and advertisers, does not offer SCIM provisioning or native identity provider integrations. While Magnite provides SSO via OneLogin for their DV+ product specifically, this is limited to authentication only and doesn't address user lifecycle management. The platform operates on a custom revenue-share pricing model typical of B2B advertising technology, but lacks the enterprise identity management features that IT teams expect from mission-critical business applications.

This creates significant operational overhead for organizations using Magnite's advertising technology stack. IT teams must manually provision and deprovision user accounts, track access permissions, and maintain user lists separately from their central identity management system. For companies managing advertising operations at scale, this manual process becomes a compliance risk and administrative burden, especially when team members join, leave, or change roles frequently in fast-moving advertising environments.

The strategic alternative

Magnite has no native SCIM. Automate offboarding, user access reviews, and license workflows across every app, including the ones without APIs. We maintain the integration layer underneath. You focus on judgment, not plumbing.

Quick SCIM facts

SCIM available?No
SCIM tier requiredN/A
SSO required first?No
SSO available?Yes
SSO protocolSAML 2.0
DocumentationNot available

Supported identity providers

IdPSSOSCIMNotes
OktaVia third-partyNo Okta OIN integration found
Microsoft Entra IDVia third-partyNo Entra gallery app found
Google WorkspaceVia third-partyNo native support
OneLoginVia third-partyNo native support

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages Magnite accounts manually. Here's what that costs:

Source: Stitchflow research, normalized to 500 employees:
Orphaned accounts (ex-employees with access)5
Unused licenses12
IT hours spent on manual management/year85 hours
Unused license cost/year$3,500
IT labor cost/year$5,100
Cost of compliance misses/year$890
Total annual financial impact$9,490

The Magnite pricing problem

Magnite gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Tier comparison

PlanPriceSSOSCIM
CustomRevenue share model

Pricing structure

PlanPricingSCIMSSO
CustomRevenue share modelLimited (OneLogin only for DV+)

Key limitations

No publicly listed pricing
all contracts are custom revenue-share agreements
SSO only available through OneLogin and only for the Magnite DV+ product
No native SCIM endpoint or automated provisioning capabilities

What this means in practice

IT teams managing Magnite access face significant operational challenges:

Manual user management required
All account creation, updates, and deprovisioning must be handled manually through the Magnite interface
Product-specific SSO limitations
SSO integration only works for the DV+ product line, leaving other Magnite services without identity federation
Single IdP constraint
OneLogin is the only supported SSO provider, forcing organizations using Okta, Entra ID, or Google Workspace to either switch IdPs or accept manual authentication

Additional constraints

B2B platform focus
Magnite's advertising platform model prioritizes campaign management over enterprise identity features
No API-based provisioning
Unlike other enterprise SaaS platforms, Magnite lacks programmatic user management capabilities
Limited documentation
Minimal public documentation on identity management workflows or integration options
Account dependency
User access tied to specific advertising accounts and campaigns, complicating role-based provisioning

Summary of challenges

  • Magnite does not provide native SCIM at any price tier
  • Organizations must rely on third-party tools or manual provisioning
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What Magnite actually offers for identity

Limited SSO (DV+ Product Only)

Magnite provides minimal identity management features, restricted to specific products:

FeatureAvailability
SSO ProtocolOneLogin integration only
Product CoverageMagnite DV+ product exclusively
User ProvisioningManual only
Group ManagementNot supported
Account CreationManual process required

Critical limitation: SSO is only available for the Magnite DV+ (Demand Manager) product and requires OneLogin as the identity provider. Other Magnite products lack any federated authentication options.

No Native SCIM or Provisioning

Magnite's identity offerings are extremely limited:

No SCIM endpoint or API for user management
No automated user provisioning or deprovisioning
No integration with major IdPs (Okta, Entra, Google Workspace)
No group synchronization capabilities
Manual user creation and management required across all products

The reality: As a B2B advertising platform focused on programmatic advertising technology, Magnite hasn't prioritized enterprise identity management features. IT teams managing Magnite access must rely entirely on manual processes for user lifecycle management.

Enterprise revenue share pricing doesn't include the identity management capabilities that IT teams actually need for compliance and operational efficiency.

What IT admins are saying

Magnite's minimal identity management options frustrate IT teams managing advertising operations:

  • Manual user provisioning required for all account management
  • SSO limited to DV+ product only through OneLogin integration
  • No automated deprovisioning when employees leave or change roles
  • Zero integration options with major identity providers like Okta or Entra ID

We have to manually create every user account in Magnite and there's no way to sync with our corporate directory. It's completely separate from our SSO infrastructure.

IT Administrator, Media Agency

When someone leaves the company, we have to remember to manually remove their Magnite access. With our ad spend volumes, that's a real security risk if we forget.

Security Manager, AdTech Company

The recurring theme

Magnite operates as an identity island with virtually no enterprise identity integration, forcing IT teams to manage user lifecycles completely manually despite handling millions in advertising spend.

The decision

Your SituationRecommendation
Small ad operations team (<10 users)Manual management is workable given limited native options
Using OneLogin with Magnite DV+ onlyLeverage existing SSO, manage users manually
Multi-product Magnite deploymentUse Stitchflow: manual scaling becomes unwieldy
Enterprise with compliance requirementsUse Stitchflow: automation essential for audit trail
High-turnover media buying teamsUse Stitchflow: manual provisioning creates operational bottlenecks

The bottom line

Magnite offers powerful programmatic advertising capabilities but virtually no identity management automation—even SSO is limited to OneLogin with specific products. For organizations running scaled ad operations or multiple Magnite products, Stitchflow eliminates the manual provisioning burden entirely.

Make Magnite workflows AI-native

Magnite has no native SCIM. We build complete offboarding, user access reviews, and license workflows across every app, including the ones without APIs.

Covers apps without native SCIM, including the ones without APIs
Less than a week, start to finish (~2 hours of your time)
Built with your team; extend to anything else in the company
Book a Demo

Technical specifications

SCIM Version

Not specified

Supported Operations

Not specified

Supported Attributes

SSO via OneLogin for Magnite DV+ product onlyNo native SCIM endpointManual user management requiredB2B advertising platform - limited IdP integrations

Plan requirement

Not specified

Prerequisites

Not specified

Key limitations

  • SSO via OneLogin for Magnite DV+ product only
  • No native SCIM endpoint
  • Manual user management required
  • B2B advertising platform - limited IdP integrations

Documentation not available.

Unlock SCIM for
Magnite

Magnite has no native SCIM. We still automate end-to-end workflows across every app, including the ones without APIs.

See how it works
Admin Console
Directory
Applications
Magnite logo
Magnite
via Stitchflow

Last updated: 2026-01-20

* Pricing and features sourced from public documentation.

Keep exploring

Related apps

Abnormal Security logo

Abnormal Security

No SCIM

Security / Email Security

ProvisioningNot Supported
Manual Cost$9,490/yr

Abnormal Security, the AI-powered email security platform protecting against BEC and phishing attacks, does not offer SCIM provisioning on any plan. While the platform supports SAML 2.0 SSO integration with identity providers like Okta and Entra ID, this only handles authentication—not automated user lifecycle management. Security teams must manually provision and deprovision analyst access through Abnormal's portal, creating operational overhead and potential security gaps in a platform specifically designed to protect against email-based threats. This manual provisioning model creates significant challenges for security operations. When new SOC analysts join or existing team members change roles, IT admins must coordinate manual account creation and permission updates in Abnormal Security. For a platform that's critical to threat detection and incident response, delays in provisioning can leave security gaps, while delayed deprovisioning creates compliance risks. The irony is stark: a security platform designed to prevent account takeover and credential abuse lacks the automated provisioning controls that prevent exactly these risks.

View full guide
Airwallex logo

Airwallex

No SCIM
ProvisioningNot Supported
Manual Cost$9,490/yr

Airwallex, the global payments and treasury platform, offers no SCIM provisioning support on any plan, including their custom Accelerate enterprise tier. Despite being positioned for enterprise use with features like multi-entity management and advanced treasury controls, Airwallex lacks any official identity provider integrations—no SSO, no provisioning, and no presence in major IdP galleries like Okta's OIN or Microsoft Entra. This creates a significant operational burden for IT teams managing financial access across growing organizations, where manual user provisioning and deprovisioning in a payments platform presents both efficiency and security risks. The absence of identity management capabilities means IT administrators must manually create, update, and remove user accounts in Airwallex—a particularly concerning gap given that this platform handles sensitive financial operations, cross-border payments, and treasury management. Without automated deprovisioning, former employees could retain access to financial systems, creating compliance risks and potential security vulnerabilities that most finance and IT teams cannot afford to overlook.

View full guide
Alkami logo

Alkami

No SCIM
ProvisioningNot Supported
Manual Cost$9,490/yr

Alkami, the digital banking platform used by banks and credit unions, does not offer SCIM provisioning or public SSO integrations. As an enterprise-only platform with custom pricing, Alkami appears to handle user management through direct account administration rather than standardized identity protocols. This creates significant challenges for financial institutions that need to integrate Alkami with their existing identity infrastructure—particularly problematic given the compliance requirements and security standards that banks must maintain. The lack of automated provisioning means IT teams at financial institutions must manually create, update, and deprovision user accounts in Alkami. For a platform handling sensitive financial data and customer information, this manual approach introduces compliance risks and operational overhead. Banks typically require seamless integration between their core identity systems and all applications accessing customer data.

View full guide