Summary and recommendation
Medallia, the experience management platform, presents a confusing provisioning picture. While Medallia's Okta integration supports SCIM provisioning with advanced features like group linking and schema discovery, their Entra ID integration only supports SAML SSO with manual provisioning. This IdP-dependent approach creates operational complexity for IT teams managing multi-IdP environments or those using Azure AD/Entra ID. Additionally, Medallia's multiple products (core platform, Ideas, mobile) require separate SSO configurations, and SCIM capabilities aren't consistently documented across all products.
The inconsistent provisioning support across identity providers creates a significant operational burden. Teams using Entra ID must manually provision and deprovision users across Medallia's various products, while Okta customers get automated lifecycle management. This disparity becomes particularly problematic for organizations with hybrid IdP environments or those planning IdP migrations, where provisioning capabilities can't be maintained consistently.
The strategic alternative
Medallia has no native SCIM. Automate offboarding, user access reviews, and license workflows across every app, including the ones without APIs. We maintain the integration layer underneath. You focus on judgment, not plumbing.
Quick SCIM facts
| SCIM available? | No |
| SCIM tier required | N/A |
| SSO required first? | No |
| SSO available? | Yes |
| SSO protocol | SAML 2.0 |
| Documentation | Not available |
Supported identity providers
| IdP | SSO | SCIM | Notes |
|---|---|---|---|
| Okta | Via third-party | ❌ | SSO via SAML 2.0, SWA, or OIDC. Provisioning features include group linking, schema discovery, and attribute writeback. Medallia uses Okta internally for their workforce. |
| Microsoft Entra ID | Via third-party | ❌ | SSO via SAML 2.0 documented for Medallia Ideas. Mobile requires separate SAML config. Provisioning mode set to Manual - no automatic SCIM provisioning. |
| Google Workspace | Via third-party | ❌ | No native support |
| OneLogin | Via third-party | ❌ | No native support |
The cost of not automating
Without SCIM (or an alternative like Stitchflow), your IT team manages Medallia accounts manually. Here's what that costs:
The Medallia pricing problem
Medallia gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.
Tier comparison
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Standard | ~$20,000/year (estimated) | ||
| Enterprise | Custom EDR-based pricing | ⚠️ Okta only |
Provisioning structure
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Standard | ~$20,000/year (estimated) | ||
| Enterprise | Custom EDR-based pricing | ⚠️ Okta only |
Key limitation: Medallia's SCIM support appears limited to Okta integrations, with manual provisioning required for Azure AD and other identity providers.
What this means in practice
For Okta customers: Full SCIM provisioning with group linking, schema discovery, and attribute writeback is available through the Okta Integration Network.
For Azure AD/Entra customers: You're stuck with manual user management. Azure AD documentation explicitly sets provisioning mode to "Manual" - no automatic user creation, updates, or deprovisioning.
For Google Workspace customers: No documented SCIM integration path, requiring manual account management across all Medallia products.
Additional constraints
Summary of challenges
- Medallia does not provide native SCIM at any price tier
- Organizations must rely on third-party tools or manual provisioning
- Our research shows teams manually provisioning this app spend significant hidden costs annually
What Medallia actually offers for identity
SAML SSO (Azure AD documented)
Medallia supports SAML 2.0 integration, though documentation is limited to specific products:
| Setting | Details |
|---|---|
| Protocol | SAML 2.0 |
| Documented integration | Azure AD with Medallia Ideas |
| Mobile SSO | Separate SAML configuration required |
| Provisioning mode | Manual (no automatic user creation) |
Key limitation: Medallia's Azure AD documentation explicitly sets provisioning mode to "Manual," meaning SSO doesn't create user accounts automatically.
Okta Integration (via OIN)
The official Okta Integration Network listing shows broader capabilities:
| Feature | Supported? |
|---|---|
| SAML SSO | ✓ Yes |
| SWA | ✓ Yes |
| OIDC SSO | ✓ Yes |
| Create users | ✓ Yes (SCIM) |
| Update users | ✓ Yes (SCIM) |
| Deactivate users | ✓ Yes (SCIM) |
| Group linking | ✓ Yes |
| Schema discovery | ✓ Yes |
| Attribute writeback | ✓ Yes |
The disconnect: While Okta's integration supports full SCIM provisioning with advanced features like schema discovery and attribute writeback, Medallia's own documentation for other IdPs shows manual provisioning only. This suggests SCIM may be Okta-specific or require Enterprise-level configuration.
Pricing reality
Medallia uses Experience Data Record (EDR) pricing starting around $20,000/year, with Enterprise plans requiring custom quotes. Identity features appear bundled into Enterprise tiers, but pricing transparency is limited.
Bottom line: Medallia has identity capabilities, but the gap between what Okta users get versus other IdPs suggests inconsistent SCIM implementation across identity providers.
What IT admins are saying
Medallia's inconsistent provisioning documentation creates uncertainty for IT teams managing experience management platforms:
- SCIM capabilities aren't clearly documented across Medallia's product suite
- Different SSO configurations required for mobile vs. web access
- Manual provisioning required despite enterprise-level pricing
- Unclear integration paths for non-Okta identity providers
Provisioning mode set to Manual
Mobile SSO requires separate SAML config with mobile.crowdicity.com URLs
The recurring theme
Even at enterprise price points (~$20K+ annually), IT teams face fragmented provisioning processes across Medallia's various products, with limited automation despite the platform's sophisticated experience management capabilities.
The decision
| Your Situation | Recommendation |
|---|---|
| Small CX team (<20 users) with stable membership | Manual management with SAML SSO is workable |
| Large enterprise with multiple Medallia products | Use Stitchflow: complex multi-product provisioning needs automation |
| Organizations with strict compliance requirements | Use Stitchflow: automated audit trails essential for experience data access |
| High-turnover customer success/operations teams | Use Stitchflow: manual provisioning creates security gaps |
| Multi-brand companies with complex user hierarchies | Use Stitchflow: Medallia's limited SCIM docs make native automation risky |
The bottom line
Medallia offers powerful experience management capabilities but falls short on identity automation—SCIM support is poorly documented and Azure AD integration requires manual provisioning. For organizations that need reliable user lifecycle management across Medallia's complex product suite, Stitchflow eliminates the guesswork and manual overhead.
Make Medallia workflows AI-native
Medallia has no native SCIM. We build complete offboarding, user access reviews, and license workflows across every app, including the ones without APIs.
Technical specifications
SCIM Version
Not specifiedSupported Operations
Not specifiedSupported Attributes
Plan requirement
Not specifiedPrerequisites
Not specifiedKey limitations
- SAML SSO documented for Ideas product
- Mobile SSO requires separate SAML config
- SCIM specifics not publicly documented
Documentation not available.
Configuration for Okta
Integration type
Okta Integration Network (OIN) app
Where to enable
Docs
SSO via SAML 2.0, SWA, or OIDC. Provisioning features include group linking, schema discovery, and attribute writeback. Medallia uses Okta internally for their workforce.
Use Stitchflow for automated provisioning.
Configuration for Entra ID
Integration type
Microsoft Entra Gallery app
Where to enable
SSO via SAML 2.0 documented for Medallia Ideas. Mobile requires separate SAML config. Provisioning mode set to Manual - no automatic SCIM provisioning.
Use Stitchflow for automated provisioning.
Unlock SCIM for
Medallia
Medallia has no native SCIM. We still automate end-to-end workflows across every app, including the ones without APIs.
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