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Medallia SCIM guide

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How to automate Medallia user provisioning, and what it actually costs

Summary and recommendation

Medallia, the experience management platform, presents a confusing provisioning picture. While Medallia's Okta integration supports SCIM provisioning with advanced features like group linking and schema discovery, their Entra ID integration only supports SAML SSO with manual provisioning. This IdP-dependent approach creates operational complexity for IT teams managing multi-IdP environments or those using Azure AD/Entra ID. Additionally, Medallia's multiple products (core platform, Ideas, mobile) require separate SSO configurations, and SCIM capabilities aren't consistently documented across all products.

The inconsistent provisioning support across identity providers creates a significant operational burden. Teams using Entra ID must manually provision and deprovision users across Medallia's various products, while Okta customers get automated lifecycle management. This disparity becomes particularly problematic for organizations with hybrid IdP environments or those planning IdP migrations, where provisioning capabilities can't be maintained consistently.

The strategic alternative

Medallia has no native SCIM. Automate offboarding, user access reviews, and license workflows across every app, including the ones without APIs. We maintain the integration layer underneath. You focus on judgment, not plumbing.

Quick SCIM facts

SCIM available?No
SCIM tier requiredN/A
SSO required first?No
SSO available?Yes
SSO protocolSAML 2.0
DocumentationNot available

Supported identity providers

IdPSSOSCIMNotes
OktaVia third-partySSO via SAML 2.0, SWA, or OIDC. Provisioning features include group linking, schema discovery, and attribute writeback. Medallia uses Okta internally for their workforce.
Microsoft Entra IDVia third-partySSO via SAML 2.0 documented for Medallia Ideas. Mobile requires separate SAML config. Provisioning mode set to Manual - no automatic SCIM provisioning.
Google WorkspaceVia third-partyNo native support
OneLoginVia third-partyNo native support

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages Medallia accounts manually. Here's what that costs:

Source: Stitchflow aggregate data across apps with 2+ instances, normalized to 500 employees
Orphaned accounts (ex-employees with access)7
Unused licenses12
IT hours spent on manual management/year101 hours
Unused license cost/year$3,925
IT labor cost/year$6,088
Cost of compliance misses/year$1,741
Total annual financial impact$11,754

The Medallia pricing problem

Medallia gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Tier comparison

PlanPriceSSOSCIM
Standard~$20,000/year (estimated)
EnterpriseCustom EDR-based pricing
⚠️ Okta only

Provisioning structure

PlanPriceSSOSCIM
Standard~$20,000/year (estimated)
EnterpriseCustom EDR-based pricing
⚠️ Okta only

Key limitation: Medallia's SCIM support appears limited to Okta integrations, with manual provisioning required for Azure AD and other identity providers.

What this means in practice

For Okta customers: Full SCIM provisioning with group linking, schema discovery, and attribute writeback is available through the Okta Integration Network.

For Azure AD/Entra customers: You're stuck with manual user management. Azure AD documentation explicitly sets provisioning mode to "Manual" - no automatic user creation, updates, or deprovisioning.

For Google Workspace customers: No documented SCIM integration path, requiring manual account management across all Medallia products.

Additional constraints

Multi-product complexity
Medallia Ideas requires separate SAML configuration from core platform
Mobile SSO separation
Mobile access needs distinct SAML setup with different URLs
EDR-based pricing
Costs scale with Experience Data Records, not user seats, making provisioning overhead more expensive per active user
Limited vendor documentation
SCIM capabilities aren't clearly documented outside of Okta integration
Manual fallback required
Non-Okta environments must manually create accounts before SSO authentication works

Summary of challenges

  • Medallia does not provide native SCIM at any price tier
  • Organizations must rely on third-party tools or manual provisioning
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What Medallia actually offers for identity

SAML SSO (Azure AD documented)

Medallia supports SAML 2.0 integration, though documentation is limited to specific products:

SettingDetails
ProtocolSAML 2.0
Documented integrationAzure AD with Medallia Ideas
Mobile SSOSeparate SAML configuration required
Provisioning modeManual (no automatic user creation)

Key limitation: Medallia's Azure AD documentation explicitly sets provisioning mode to "Manual," meaning SSO doesn't create user accounts automatically.

Okta Integration (via OIN)

The official Okta Integration Network listing shows broader capabilities:

FeatureSupported?
SAML SSO✓ Yes
SWA✓ Yes
OIDC SSO✓ Yes
Create users✓ Yes (SCIM)
Update users✓ Yes (SCIM)
Deactivate users✓ Yes (SCIM)
Group linking✓ Yes
Schema discovery✓ Yes
Attribute writeback✓ Yes

The disconnect: While Okta's integration supports full SCIM provisioning with advanced features like schema discovery and attribute writeback, Medallia's own documentation for other IdPs shows manual provisioning only. This suggests SCIM may be Okta-specific or require Enterprise-level configuration.

Pricing reality

Medallia uses Experience Data Record (EDR) pricing starting around $20,000/year, with Enterprise plans requiring custom quotes. Identity features appear bundled into Enterprise tiers, but pricing transparency is limited.

Bottom line: Medallia has identity capabilities, but the gap between what Okta users get versus other IdPs suggests inconsistent SCIM implementation across identity providers.

What IT admins are saying

Medallia's inconsistent provisioning documentation creates uncertainty for IT teams managing experience management platforms:

  • SCIM capabilities aren't clearly documented across Medallia's product suite
  • Different SSO configurations required for mobile vs. web access
  • Manual provisioning required despite enterprise-level pricing
  • Unclear integration paths for non-Okta identity providers

Provisioning mode set to Manual

Microsoft Entra ID documentation for Medallia Ideas

Mobile SSO requires separate SAML config with mobile.crowdicity.com URLs

Medallia technical documentation

The recurring theme

Even at enterprise price points (~$20K+ annually), IT teams face fragmented provisioning processes across Medallia's various products, with limited automation despite the platform's sophisticated experience management capabilities.

The decision

Your SituationRecommendation
Small CX team (<20 users) with stable membershipManual management with SAML SSO is workable
Large enterprise with multiple Medallia productsUse Stitchflow: complex multi-product provisioning needs automation
Organizations with strict compliance requirementsUse Stitchflow: automated audit trails essential for experience data access
High-turnover customer success/operations teamsUse Stitchflow: manual provisioning creates security gaps
Multi-brand companies with complex user hierarchiesUse Stitchflow: Medallia's limited SCIM docs make native automation risky

The bottom line

Medallia offers powerful experience management capabilities but falls short on identity automation—SCIM support is poorly documented and Azure AD integration requires manual provisioning. For organizations that need reliable user lifecycle management across Medallia's complex product suite, Stitchflow eliminates the guesswork and manual overhead.

Make Medallia workflows AI-native

Medallia has no native SCIM. We build complete offboarding, user access reviews, and license workflows across every app, including the ones without APIs.

Covers apps without native SCIM, including the ones without APIs
Less than a week, start to finish (~2 hours of your time)
Built with your team; extend to anything else in the company
Book a Demo

Technical specifications

SCIM Version

Not specified

Supported Operations

Not specified

Supported Attributes

SAML SSO documented for Ideas productMobile SSO requires separate SAML configSCIM specifics not publicly documented

Plan requirement

Not specified

Prerequisites

Not specified

Key limitations

  • SAML SSO documented for Ideas product
  • Mobile SSO requires separate SAML config
  • SCIM specifics not publicly documented

Documentation not available.

Configuration for Okta

Integration type

Okta Integration Network (OIN) app

Where to enable

Okta Admin Console → Applications → Medallia → Sign On

SSO via SAML 2.0, SWA, or OIDC. Provisioning features include group linking, schema discovery, and attribute writeback. Medallia uses Okta internally for their workforce.

Use Stitchflow for automated provisioning.

Configuration for Entra ID

Integration type

Microsoft Entra Gallery app

Where to enable

Entra admin center → Enterprise applications → Medallia → Single sign-on

SSO via SAML 2.0 documented for Medallia Ideas. Mobile requires separate SAML config. Provisioning mode set to Manual - no automatic SCIM provisioning.

Use Stitchflow for automated provisioning.

Unlock SCIM for
Medallia

Medallia has no native SCIM. We still automate end-to-end workflows across every app, including the ones without APIs.

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Last updated: 2026-01-11

* Pricing and features sourced from public documentation.

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