Summary and recommendation
Semrush, the SEO and marketing intelligence platform, does not offer SCIM provisioning on any plan—including their Enterprise tier with custom pricing. While Semrush supports SAML 2.0 SSO for authentication (which requires contacting product support to enable), this only handles login, not user lifecycle management. IT teams must manually create, update, and deprovision user accounts across what can be hundreds of marketing team members, contractors, and agencies accessing competitive intelligence and campaign data.
This creates a significant operational burden for organizations managing large marketing teams or multiple agencies. Without automated provisioning, IT admins face ongoing manual work for every team member change, plus the security risk of orphaned accounts when people leave projects or change roles. For a platform that often contains sensitive competitive intelligence and campaign performance data, manual user management creates both compliance gaps and unnecessary administrative overhead.
The strategic alternative
SEMrush has no native SCIM. Automate offboarding, user access reviews, and license workflows across every app, including the ones without APIs. We maintain the integration layer underneath. You focus on judgment, not plumbing.
Quick SCIM facts
| SCIM available? | No |
| SCIM tier required | N/A |
| SSO required first? | No |
| SSO available? | Yes |
| SSO protocol | SAML 2.0 |
| Documentation | Not available |
Supported identity providers
| IdP | SSO | SCIM | Notes |
|---|---|---|---|
| Okta | ✓ | ❌ | No SCIM available |
| Microsoft Entra ID | ✓ | ❌ | No SCIM available |
| Google Workspace | Via third-party | ❌ | No native support |
| OneLogin | Via third-party | ❌ | No native support |
The cost of not automating
Without SCIM (or an alternative like Stitchflow), your IT team manages SEMrush accounts manually. Here's what that costs:
The SEMrush pricing problem
SEMrush gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.
Tier comparison
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Pro | $139.95/mo | ||
| Guru | $249.95/mo | ||
| Business | $499.95/mo | ||
| Enterprise | Custom pricing |
Provisioning options
| Plan | Pricing | SSO | SCIM |
|---|---|---|---|
| Pro | $139.95/mo | ❌ Not available | ❌ Not available |
| Guru | $249.95/mo | ❌ Not available | ❌ Not available |
| Business | $499.95/mo | ❌ Not available | ❌ Not available |
| Enterprise | Custom pricing | ✓ SAML (contact support) | ❌ Not available |
What this means in practice
Manual user management at scale: Marketing teams using SEMrush for campaign management, competitor analysis, and content planning must create, update, and deactivate user accounts manually. For agencies managing multiple client accounts or large marketing teams with frequent contractor turnover, this becomes a significant time sink.
SSO setup friction: Even with Enterprise pricing, SAML SSO requires contacting SEMrush support to enable. There's no self-service configuration, adding delays to new user onboarding.
No automated deprovisioning: When marketing staff leave or contractors end engagements, their SEMrush access must be manually revoked. This creates security risks in an application that often contains sensitive competitor research and campaign data.
Additional constraints
Summary of challenges
- SEMrush does not provide native SCIM at any price tier
- Organizations must rely on third-party tools or manual provisioning
- Our research shows teams manually provisioning this app spend significant hidden costs annually
What SEMrush actually offers for identity
SAML SSO (Contact Support Required)
SEMrush supports SAML 2.0 authentication, but it requires contacting their product support team to enable:
| Setting | Details |
|---|---|
| Protocol | SAML 2.0 |
| Supported IdPs | Okta, Azure AD, generic SAML providers |
| Configuration | Contact SEMrush support to enable SSO |
| User requirement | Manual user management only |
Critical limitation: This is authentication-only SSO. You still need to manually create, update, and deactivate users in SEMrush.
Okta Integration (via OIN)
The official Okta Integration Network listing for SEMrush shows:
| Feature | Supported? |
|---|---|
| SAML SSO | ✓ Yes (requires support request) |
| SCIM provisioning | ❌ No |
| Create users | ❌ No |
| Update users | ❌ No |
| Deactivate users | ❌ No |
| Group push | ❌ No |
What's Missing
SEMrush offers zero provisioning capabilities:
For marketing teams that need to provision access to SEO tools, campaigns, and competitive intelligence data, this creates significant administrative overhead and security gaps.
What IT admins are saying
SEMrush's lack of automated provisioning creates ongoing friction for IT teams managing marketing tool access:
- Manual user management across all pricing tiers - no SCIM support available
- SSO setup requires contacting support, adding delay to implementation
- Authentication-only SSO means users still need manual account creation
- No automated deprovisioning when marketing team members leave
SAML SSO supported - contact product support to enable
SSO only via SAML/SWA. No SCIM provisioning. Supports group linking, schema discovery, attribute writeback for auth only.
The recurring theme
Even Enterprise customers must manually manage user accounts despite paying premium pricing. Marketing teams frequently change, but IT admins must remember to create and remove SEMrush access separately from their identity provider workflows.
The decision
| Your Situation | Recommendation |
|---|---|
| Small SEO team (<10 users) with stable membership | Manual management acceptable - contact support for SSO setup |
| Growing marketing team (10-25 users) | Use Stitchflow: automation prevents manual overhead |
| Enterprise marketing org (25+ users) | Use Stitchflow: automation essential for scale |
| Multi-brand companies with frequent user changes | Use Stitchflow: automation critical for operational efficiency |
| Organizations requiring compliance audit trails | Use Stitchflow: automated provisioning logs required |
The bottom line
Semrush offers powerful SEO and marketing analytics, but lacks any native SCIM provisioning capability. Even SAML SSO requires contacting support to enable, and all user management remains manual. For marketing teams that need automated user lifecycle management without the operational burden, Stitchflow delivers the provisioning automation Semrush can't provide.
Make SEMrush workflows AI-native
SEMrush has no native SCIM. We build complete offboarding, user access reviews, and license workflows across every app, including the ones without APIs.
Technical specifications
SCIM Version
Not specifiedSupported Operations
Not specifiedSupported Attributes
Plan requirement
Not specifiedPrerequisites
Not specifiedKey limitations
- No native SCIM provisioning
- SSO requires contacting support to enable
- Uses SAML SSO for authentication only
Documentation not available.
Configuration for Okta
Integration type
Okta Integration Network (OIN) app
Where to enable
Docs
Enterprise required for SCIM
Use Stitchflow for automated provisioning.
Unlock SCIM for
SEMrush
SEMrush has no native SCIM. We still automate end-to-end workflows across every app, including the ones without APIs.
See how it works
