seoClarity SCIM guide

Semrush, the SEO and marketing intelligence platform, does not offer SCIM provisioning on any plan—including their Enterprise tier with custom pricing. While Semrush supports SAML 2.0 SSO for authentication (which requires contacting product support to enable), this only handles login, not user lifecycle management. IT teams must manually create, update, and deprovision user accounts across what can be hundreds of marketing team members, contractors, and agencies accessing competitive intelligence and campaign data. This creates a significant operational burden for organizations managing large marketing teams or multiple agencies. Without automated provisioning, IT admins face ongoing manual work for every team member change, plus the security risk of orphaned accounts when people leave projects or change roles. For a platform that often contains sensitive competitive intelligence and campaign performance data, manual user management creates both compliance gaps and unnecessary administrative overhead.

Moz Pro, the SEO platform used by marketing teams and agencies, does not offer native SCIM provisioning. While Moz supports SSO through SAML 2.0 and OpenID Connect via OneLogin, Ping Identity, and other third-party connectors, user provisioning is only available through OneLogin's specific connector. This creates a significant limitation: if your organization uses Okta, Entra ID, or Google Workspace, you're forced into manual user management despite paying up to $599/month for Premium plans. This OneLogin-only provisioning creates a real operational burden for IT teams. Most enterprises standardize on a single identity provider, and being locked into OneLogin just for Moz provisioning means either switching IdPs entirely (costly and disruptive) or accepting the security and compliance risks of manual user lifecycle management. When SEO teams need rapid access to campaign data and keyword tracking, manual provisioning delays can directly impact marketing operations.

6sense, the B2B revenue intelligence platform, has paused SCIM provisioning for new customers until Q4 2026. While existing customers with SCIM enabled can continue using it, new implementations are limited to JIT (Just-In-Time) provisioning through SAML SSO. This creates a significant gap for IT teams managing revenue intelligence access, as JIT only creates users on first login and provides minimal attribute mapping (email, first name, last name only). For an enterprise platform with typical pricing of $55,000-$130,000 annually, the absence of automated user lifecycle management is a substantial limitation. The lack of SCIM until Q4 2026 forces IT teams into manual provisioning workflows for a platform handling sensitive revenue data. While SAML SSO handles authentication, it doesn't address user lifecycle events like role changes, department transfers, or offboarding. This creates compliance risks in revenue teams where access to prospect data and sales intelligence must be tightly controlled. The nearly two-year wait for SCIM restoration means organizations implementing 6sense today face manual user management for the foreseeable future.