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Unbounce SCIM guide

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How to automate Unbounce user provisioning, and what it actually costs

Summary and recommendation

Unbounce, the landing page builder platform, does not support SCIM provisioning on any plan, including their Enterprise tier starting at $499/month. While Unbounce offers SSO integration through Google (native on all plans) and SAML 2.0 via third-party identity providers like Okta and OneLogin, this only handles authentication. IT teams must manually create, update, and deactivate user accounts within Unbounce's dashboard, creating a significant gap in automated user lifecycle management for marketing teams who frequently need to onboard contractors, agencies, and campaign-specific users.

This limitation becomes particularly problematic for growing organizations where marketing teams regularly collaborate with external partners and temporary team members. Without SCIM provisioning, IT administrators lose visibility into who has access to landing page creation tools and campaign data, while facing manual overhead every time marketing needs to grant or revoke access. The lack of automated deprovisioning creates compliance risks when team members leave or contractors complete projects.

The strategic alternative

Unbounce has no native SCIM. Automate offboarding, user access reviews, and license workflows across every app, including the ones without APIs. We maintain the integration layer underneath. You focus on judgment, not plumbing.

Quick SCIM facts

SCIM available?No
SCIM tier requiredN/A
SSO required first?Yes
SSO available?Yes
SSO protocolSAML 2.0 (via third-party)
DocumentationNot available

Supported identity providers

IdPSSOSCIMNotes
OktaNo SCIM available
Microsoft Entra IDVia third-partyNo SCIM available
Google WorkspaceVia third-partyNo native support
OneLoginVia third-partyNo native support

The cost of not automating

Without SCIM (or an alternative like Stitchflow), your IT team manages Unbounce accounts manually. Here's what that costs:

Source: Stitchflow aggregate data across apps with 2+ instances, normalized to 500 employees
Orphaned accounts (ex-employees with access)7
Unused licenses12
IT hours spent on manual management/year101 hours
Unused license cost/year$3,925
IT labor cost/year$6,088
Cost of compliance misses/year$1,741
Total annual financial impact$11,754

The Unbounce pricing problem

Unbounce gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.

Tier comparison

PlanPriceSSOSCIM
Build$99/month
Experiment$149/month
Optimize$249/month
Agency$499/month
ConciergeCustom pricing

Pricing and SSO requirements

PlanPriceSSOSCIM
Build$99/month
Experiment$149/month
Optimize$249/month
Agency$499/month
ConciergeCustom pricing

Annual billing reduces costs by 25%

What this means in practice

Manual user management across all plans: Even on the highest-tier Agency plan ($499/month), there's no automated provisioning. IT teams must manually create, update, and deactivate user accounts in Unbounce regardless of what's happening in their identity provider.

Third-party SSO dependency: SAML SSO requires routing through Okta, OneLogin, or similar IdPs. You can't directly connect Microsoft Entra ID or other enterprise identity systems to Unbounce without an intermediary.

Additional constraints

No direct Entra ID integration
Microsoft customers must use a third-party IdP or settle for Google SSO
JIT provisioning limitations
While Just-in-Time provisioning exists through SAML, it only creates accounts during first login—it can't update user attributes or handle deprovisioning
Marketing team access sprawl
Without automated deprovisioning, former employees retain access to landing pages and conversion data until manually removed
No group-based permissions
User roles and permissions must be managed individually within Unbounce

Summary of challenges

  • Unbounce does not provide native SCIM at any price tier
  • Organizations must rely on third-party tools or manual provisioning
  • Our research shows teams manually provisioning this app spend significant hidden costs annually

What Unbounce actually offers for identity

Google SSO (All plans)

Unbounce includes native Google SSO integration across all pricing tiers:

SettingDetails
ProtocolOAuth 2.0 (Google)
ConfigurationSimple toggle in account settings
User requirementUsers must have Google Workspace accounts
ProvisioningManual account creation required

SAML SSO (Enterprise via third-party)

For non-Google identity providers, Unbounce requires routing through third-party IdPs:

FeatureDetails
ProtocolSAML 2.0
Supported IdPsOkta, OneLogin (documented integrations)
ConfigurationSet up via IdP, not natively in Unbounce
User provisioningManual through IdP interface

Okta Integration (via OIN)

The Okta Integration Network listing shows extremely limited capabilities:

FeatureSupported?
SAML SSO❌ No
OIDC SSO❌ No
SWA (password vaulting)✓ Yes
Create users❌ No
Update users❌ No
Deactivate users❌ No
Group push❌ No

The reality: Unbounce's Okta integration only provides password vaulting (SWA), not true federated SSO. All user management remains manual.

No Native SCIM Support

Despite having Enterprise plans starting at $499/month, Unbounce provides:

No documented SCIM endpoints
No automated user provisioning
No centralized user lifecycle management
Manual account creation required regardless of plan

For marketing teams managing multiple contractors, agencies, and internal users, this creates ongoing administrative overhead that scales poorly.

What IT admins are saying

Unbounce's limited provisioning options create manual overhead for IT teams managing marketing tool access:

  • Manual user creation required even with SSO configured
  • No automated deprovisioning when employees leave marketing teams
  • Limited SSO options beyond Google authentication
  • Enterprise pricing barrier for basic identity management features

SAML SSO via OneLogin/Okta with user provisioning through those IdPs

but this still requires manual coordination between systems rather than true automated provisioning.

Enterprise has 2FA and audit logs

meaning security features IT teams expect are locked behind the highest tier at $499+/month.

The recurring theme

Unbounce treats user management as a manual marketing team responsibility rather than an IT-controlled process, creating security gaps and administrative burden when managing access to landing page campaigns and conversion data.

The decision

Your SituationRecommendation
Small marketing team (<10 users)Manual management is acceptable
Stable growth team with low turnoverManual management with Google SSO for authentication
Agency managing multiple client accountsUse Stitchflow: automation essential for rapid onboarding
Marketing ops team with compliance requirementsUse Stitchflow: automation essential for audit trail
Enterprise with frequent campaign contributor changesUse Stitchflow: automation strongly recommended

The bottom line

Unbounce is a leading landing page builder, but it offers no SCIM provisioning capabilities at any tier. Teams managing frequent user changes—especially agencies and large marketing organizations—face ongoing manual overhead. For marketing teams that want provisioning automation without the administrative burden, Stitchflow is the practical solution.

Make Unbounce workflows AI-native

Unbounce has no native SCIM. We build complete offboarding, user access reviews, and license workflows across every app, including the ones without APIs.

Covers apps without native SCIM, including the ones without APIs
Less than a week, start to finish (~2 hours of your time)
Built with your team; extend to anything else in the company
Book a Demo

Technical specifications

SCIM Version

Not specified

Supported Operations

Not specified

Supported Attributes

No public SCIM support documentationNo public SSO documentation beyond Google SSO

Plan requirement

Not specified

Prerequisites

Not specified

Key limitations

  • No public SCIM support documentation
  • No public SSO documentation beyond Google SSO

Documentation not available.

Configuration for Okta

Integration type

Okta Integration Network (OIN) app

Prerequisite

SSO must be configured before enabling SCIM.

Where to enable

Okta Admin Console → Applications → Unbounce → Sign On

Enterprise required for SCIM

Use Stitchflow for automated provisioning.

Unlock SCIM for
Unbounce

Unbounce has no native SCIM. We still automate end-to-end workflows across every app, including the ones without APIs.

See how it works
Admin Console
Directory
Applications
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Unbounce
via Stitchflow

Last updated: 2026-01-11

* Pricing and features sourced from public documentation.

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