Summary and recommendation
Unbounce, the landing page builder platform, does not support SCIM provisioning on any plan, including their Enterprise tier starting at $499/month. While Unbounce offers SSO integration through Google (native on all plans) and SAML 2.0 via third-party identity providers like Okta and OneLogin, this only handles authentication. IT teams must manually create, update, and deactivate user accounts within Unbounce's dashboard, creating a significant gap in automated user lifecycle management for marketing teams who frequently need to onboard contractors, agencies, and campaign-specific users.
This limitation becomes particularly problematic for growing organizations where marketing teams regularly collaborate with external partners and temporary team members. Without SCIM provisioning, IT administrators lose visibility into who has access to landing page creation tools and campaign data, while facing manual overhead every time marketing needs to grant or revoke access. The lack of automated deprovisioning creates compliance risks when team members leave or contractors complete projects.
The strategic alternative
Unbounce has no native SCIM. Automate offboarding, user access reviews, and license workflows across every app, including the ones without APIs. We maintain the integration layer underneath. You focus on judgment, not plumbing.
Quick SCIM facts
| SCIM available? | No |
| SCIM tier required | N/A |
| SSO required first? | Yes |
| SSO available? | Yes |
| SSO protocol | SAML 2.0 (via third-party) |
| Documentation | Not available |
Supported identity providers
| IdP | SSO | SCIM | Notes |
|---|---|---|---|
| Okta | ✓ | ❌ | No SCIM available |
| Microsoft Entra ID | Via third-party | ❌ | No SCIM available |
| Google Workspace | Via third-party | ❌ | No native support |
| OneLogin | Via third-party | ❌ | No native support |
The cost of not automating
Without SCIM (or an alternative like Stitchflow), your IT team manages Unbounce accounts manually. Here's what that costs:
The Unbounce pricing problem
Unbounce gates SCIM provisioning behind premium plans, forcing significant cost increases for basic user management.
Tier comparison
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Build | $99/month | ||
| Experiment | $149/month | ||
| Optimize | $249/month | ||
| Agency | $499/month | ||
| Concierge | Custom pricing |
Pricing and SSO requirements
| Plan | Price | SSO | SCIM |
|---|---|---|---|
| Build | $99/month | ||
| Experiment | $149/month | ||
| Optimize | $249/month | ||
| Agency | $499/month | ||
| Concierge | Custom pricing |
Annual billing reduces costs by 25%
What this means in practice
Manual user management across all plans: Even on the highest-tier Agency plan ($499/month), there's no automated provisioning. IT teams must manually create, update, and deactivate user accounts in Unbounce regardless of what's happening in their identity provider.
Third-party SSO dependency: SAML SSO requires routing through Okta, OneLogin, or similar IdPs. You can't directly connect Microsoft Entra ID or other enterprise identity systems to Unbounce without an intermediary.
Additional constraints
Summary of challenges
- Unbounce does not provide native SCIM at any price tier
- Organizations must rely on third-party tools or manual provisioning
- Our research shows teams manually provisioning this app spend significant hidden costs annually
What Unbounce actually offers for identity
Google SSO (All plans)
Unbounce includes native Google SSO integration across all pricing tiers:
| Setting | Details |
|---|---|
| Protocol | OAuth 2.0 (Google) |
| Configuration | Simple toggle in account settings |
| User requirement | Users must have Google Workspace accounts |
| Provisioning | Manual account creation required |
SAML SSO (Enterprise via third-party)
For non-Google identity providers, Unbounce requires routing through third-party IdPs:
| Feature | Details |
|---|---|
| Protocol | SAML 2.0 |
| Supported IdPs | Okta, OneLogin (documented integrations) |
| Configuration | Set up via IdP, not natively in Unbounce |
| User provisioning | Manual through IdP interface |
Okta Integration (via OIN)
The Okta Integration Network listing shows extremely limited capabilities:
| Feature | Supported? |
|---|---|
| SAML SSO | ❌ No |
| OIDC SSO | ❌ No |
| SWA (password vaulting) | ✓ Yes |
| Create users | ❌ No |
| Update users | ❌ No |
| Deactivate users | ❌ No |
| Group push | ❌ No |
The reality: Unbounce's Okta integration only provides password vaulting (SWA), not true federated SSO. All user management remains manual.
No Native SCIM Support
Despite having Enterprise plans starting at $499/month, Unbounce provides:
For marketing teams managing multiple contractors, agencies, and internal users, this creates ongoing administrative overhead that scales poorly.
What IT admins are saying
Unbounce's limited provisioning options create manual overhead for IT teams managing marketing tool access:
- Manual user creation required even with SSO configured
- No automated deprovisioning when employees leave marketing teams
- Limited SSO options beyond Google authentication
- Enterprise pricing barrier for basic identity management features
SAML SSO via OneLogin/Okta with user provisioning through those IdPs
Enterprise has 2FA and audit logs
The recurring theme
Unbounce treats user management as a manual marketing team responsibility rather than an IT-controlled process, creating security gaps and administrative burden when managing access to landing page campaigns and conversion data.
The decision
| Your Situation | Recommendation |
|---|---|
| Small marketing team (<10 users) | Manual management is acceptable |
| Stable growth team with low turnover | Manual management with Google SSO for authentication |
| Agency managing multiple client accounts | Use Stitchflow: automation essential for rapid onboarding |
| Marketing ops team with compliance requirements | Use Stitchflow: automation essential for audit trail |
| Enterprise with frequent campaign contributor changes | Use Stitchflow: automation strongly recommended |
The bottom line
Unbounce is a leading landing page builder, but it offers no SCIM provisioning capabilities at any tier. Teams managing frequent user changes—especially agencies and large marketing organizations—face ongoing manual overhead. For marketing teams that want provisioning automation without the administrative burden, Stitchflow is the practical solution.
Make Unbounce workflows AI-native
Unbounce has no native SCIM. We build complete offboarding, user access reviews, and license workflows across every app, including the ones without APIs.
Technical specifications
SCIM Version
Not specifiedSupported Operations
Not specifiedSupported Attributes
Plan requirement
Not specifiedPrerequisites
Not specifiedKey limitations
- No public SCIM support documentation
- No public SSO documentation beyond Google SSO
Documentation not available.
Configuration for Okta
Integration type
Okta Integration Network (OIN) app
Prerequisite
SSO must be configured before enabling SCIM.
Where to enable
Docs
Enterprise required for SCIM
Use Stitchflow for automated provisioning.
Unlock SCIM for
Unbounce
Unbounce has no native SCIM. We still automate end-to-end workflows across every app, including the ones without APIs.
See how it works


